QR Codes and You
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QR codes can contain various types of data like text, URLs, contact info. They are commonly used to direct users to websites. To create a QR code, determine the landing page URL, add analytics tracking, shorten the URL, generate the QR code image, and rigorously test it across devices. Creative uses include location-specific codes and dynamic content pulled via a QR code reading mobile app.
![Version
油40
油Text
油
Version 40 QR Code can contain up to 1852 chars.
A QR code (short for Quick Response) is a specific matrix barcode (or
two-dimensional code), readable by dedicated QR barcode readers and
camera phones. The code consists of black modules arranged in a
square pattern on a white background. The information encoded can be
text, URL or other data.
Common in Japan, where it was created by Toyota subsidiary Denso-
Wave in 1994, the QR code is one of the most popular types of two-
dimensional barcodes. QR is the abbreviation for Quick Response, as
the creator intended the code to allow its contents to be decoded at
high speed.[1]
The technology has seen a large uptake in Japan and South Korea.
However, in the West there has been a considerably slower adoption of
QR Codes.[2]](https://image.slidesharecdn.com/qrcodesandyou-110805142413-phpapp02/85/QR-Codes-and-You-8-320.jpg)
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QR Codes and You
- 1. QR 油Codes 油and 油You 油 A 油be/er 油understanding 油of 油QR 油Codes 油 and 油how 油to 油use 油them 油
- 2. What 油are 油Quick 油Response 油Codes? 油 ≒ UPC 油codes-足 油read 油leA 油to 油right 油 油= 油1 油dimensional 油 油 油 油 油 油 油 油 ≒ 2d 油codes-足 油read 油leA 油to 油right 油+ 油top 油to 油bo/om 油 油 each 油dot=1 油 油 油 油 油 油 油 油 油 油 油 油 油or=0 油
- 3. 油 油Where 油are 油QR 油Codes 油being 油used? 油
- 6. 28 油Days 油Later 油
- 8. Version 油40 油Text 油 Version 40 QR Code can contain up to 1852 chars. A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Common in Japan, where it was created by Toyota subsidiary Denso- Wave in 1994, the QR code is one of the most popular types of two- dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.[1] The technology has seen a large uptake in Japan and South Korea. However, in the West there has been a considerably slower adoption of QR Codes.[2]
- 9. How 油are 油QR 油Codes 油used? 油 ≒ Use 油an 油app 油to 油decode 油the 油image 油 油 ≒ The 油app 油can 油do 油lots 油of 油things 油with 油the 油data 油 Display 油text 油 Email 油 SMS 油 Website 油(most 油common) 油 Start 油Audio 油/ 油Video 油
- 10. Samples 油 Contact Info Calendar Event Email Geo Location Phone Number SMS WiFi NetworkURL
- 12. Reporters 油without 油Borders 油 ≒ h/p://rsf.reed.be/index.php?lang=en 油 ≒ h/p://osocio.org/message/print_ad_that_literally_speaks_to_the_people/ 油
- 13. Why 油are 油QR 油Codes 油free? 油 ≒ Royalty 油Free 油 ≒ Invented 油by 油Denso 油for 油warehousing 油& 油producaon 油 services 油 ≒ Anyone 油can 油create 油them 油or 油make 油tools 油to 油create 油them 油 ≒ h/p://www.denso-足wave.com/qrcode/index-足e.html 油
- 15. Alternaaves 油to 油QR 油Codes 油 ≒ Image 油Recogniaon 油 or 油why 油door 油knobs 油dont 油come 油with 油instrucaons 油 Requires 油huge 油DB 油of 油images 油and 油not 油everything 油 will 油be 油available 油 Learned 油behavior 油has 油too 油intermi/ent 油of 油a 油 response 油to 油reinforce 油posiave 油behavior 油 Mens 油Behavior 油 ≒ Some 油ads 油were 油recognized, 油some 油were 油not 油but 油the 油 reader 油had 油no 油way 油of 油knowing 油and 油just 油became 油 frustrated 油
- 16. Alternaaves 油to 油QR 油Codes 油 ≒ NFC 油(Near 油Field 油Communicaaons) 油 Requires 油hardware 油in 油both 油place 油 Expensive 油to 油roll 油out 油(not 油just 油a 油print 油item) 油 Possible 油privacy 油implicaaons 油could 油bring 油 regulaaon 油
- 17. Indirect 油vs 油Direct 油 油 (what 油you 油need 油to 油know 油but 油will 油probably 油do 油anyway). 油
- 18. Analyacs 油build 油or 油buy 油 ≒ Build 油it 油into 油the 油URL 油 Google 油Analyacs 油URL 油Builder 油 ≒ h/p://www.google.com/support/analyacs/bin/answer.py? hl=en&answer=55578 油 ≒ Vendor 油supplied 油= 油proprietary 油but 油more 油features 油
- 19. Vendors 油Lie 油
- 20. Fee 油vs. 油free 油 Free 油service 油snapshot 油 Free, 油or 油direct 油mobile 油bar 油codes, 油which 油simply 油contain 油the 油URL 油address 油of 油a 油Web 油 page 油encoded 油into 油the 油bar 油code, 油are 油available 油from 油many 油online 油services. 油 油 油 ≒ Advantages 油include: 油 Free 油or 油low 油cost 油 油 ≒ Disadvantages 油include: 油 Analyacs 油associated 油with 油direct 油bar 油codes 油are 油very 油limited. 油Web 油site 油analyac 油 tools 油someames 油wont 油gather 油valuable 油metadata 油associated 油with 油mobile 油scans, 油 such 油as 油locaaon 油based 油informaaon. 油 As 油the 油URL 油is 油also 油embedded 油in 油the 油QR 油code 油in 油direct 油or 油free 油implementaaons, 油 the 油QR 油code 油size 油may 油also 油be 油physically 油larger 油in 油direct 油implementaaons. 油 油 油 Since 油these 油free 油mobile 油bar 油codes 油simply 油contain 油URLs, 油code 油directs 油must 油be 油 manually 油updated 油therefore 油more 油expensive 油in 油terms 油of 油man 油hours 油used. 油 油
- 21. Simple 油QR 油Code 油Plan 油 ≒ Determine 油the 油鍖nal 油landing 油page 油 Make 油sure 油its 油mobile 油friendly! 油 ≒ Create 油Google 油Analyacs 油link 油for 油tracking 油 ≒ Shrink 油the 油link 油 ≒ Create 油the 油QR 油Code 油 ≒ Test 油 ≒ Distribute 油 ≒ Test 油
- 22. Simple 油QR 油Code 油Resources 油 ≒ Determine 油the 油鍖nal 油landing 油page 油 h/p://www.tribalddb.com 油 ≒ Create 油Google 油Analyacs 油link 油for 油tracking 油 h/p://www.google.com/support/analyacs/bin/ answer.py?hl=en&answer=55578 油 ≒ Shrink 油the 油link 油 h/p://www.bit.ly/ 油 ≒ Create 油the 油QR 油Code 油 h/p://zxing.appspot.com/generator/ 油 ≒ Test 油 h/p://redlaser.com/ 油
- 23. Tips 油to 油Remember 油 ≒ Use 油a 油URL 油shortening 油service 油(or 油dns 油redirecaon) 油 -足 油keep 油your 油payload 油as 油small 油as 油possible. 油 ≒ Rigorously 油test 油your 油new 油QR 油code 油image 油with 油di鍖erent 油smart 油 phones 油and 油bar-足code 油readers. 油 ≒ Contrast 油is 油also 油a 油criacal 油factor, 油if 油you 油elect 油to 油change 油the 油 pale/e 油colors. 油 ≒ Design 油and 油placement 油= 油plan 油ahead. 油 ≒ Opamize 油landing 油page 油for 油mobile-足dont 油be 油lazy! 油 油 ≒ TEST 油your 油branded 油QR 油code 油images 油 Lower 油quality 油camera 油phone 油 Size 油your 油branding 油based 油on 油the 油lowest 油common 油denominator 油of 油 油QR-足 code 油soAware 油and 油smart 油device 油
- 24. Creaave 油use 油 ≒ h/p://thenextweb.com/socialmedia/ 2011/06/04/mcdonalds-足brilliant-足interacave-足 billboard-足campaign/ 油 ≒ How 油it 油would 油integrate 油directly? 油 Mobile 油App 油 Locaaon 油speci鍖c 油QR 油codes 油 App 油reads 油code 油and 油dynamically 油pulls 油in 油relevant 油 content 油/ 油interacaon 油
- 25. Creaave 油use 油 ≒ Steven 油Colbert 油sings 油Friday 油on 油Jimmy 油Fallon 油 with 油the 油Roots 油and 油many 油more. 油 h/p://www.hulu.com/watch/229352/late-足night-足with-足 jimmy-足fallon-足stephen-足colbert-足sings-足friday-足with-足the-足roots 油 ≒ Hidden 油QR 油code 油towards 油the 油end 油lead 油to 油 special 油message 油supporang 油DonorsChoose.org 油 charity 油 h/p://www.latenightwithjimmyfallon.com/blogs/ 2011/04/fallon-足colbert-足project-足bonus-足video-足thank-足you/ 油
- 26. 油 油Not 油just 油for 油markeang 油 From here they can do the following; - Find out more detailed specifications - Read customer reviews of the product (upsell to a better model). - Add to Wishlist, this wishlist would be accessible from both desktop and mobile browsers for later review or even instore shopping list - Send to email - email a friend asking their thoughts would you like this / is this the right one
- 27. 油 油Not 油just 油for 油markeang 油
- 28. 油 油Not 油just 油for 油tech 油
- 29. QR 油Codes 油in 油PR 油 ≒ h/p://www.prsa.org/Intelligence/Tacacs/Aracles/view/8895/1022/QR_Codes_o鍖er_PR_pros_new_opaons_to_connect 油 ≒ Company 油or 油event 油informaaon 油on 油the 油go 油 Instead 油of 油referring 油someone 油to 油a 油press 油room, 油a 油QR 油 code 油can 油someone 油directly 油to 油a 油press 油release 油or 油other 油 informaaon 油that 油is 油accessible 油via 油mobile 油phone. 油 ≒ The 油Weather 油Channel 油added 油codes 油to 油TV 油and 油 online 油ad 油spots 油connecang 油to 油a 油download 油page 油 for 油their 油new 油app 油 We 油saw 油an 油increase 油of 油21 油% 油in 油downloads 油during 油the 油 Feb 油promoaon, 油& 油press 油coverage 油of 油the 油QR 油code 油 reinforced 油the 油Weather 油Channel 油as 油an 油innovaave 油 leader 油in 油the 油mobile 油space 油
- 30. QR 油Code 油Structure 油
- 31. Overlay 油vs 油Embedded 油 NOT 油This 油
- 32. Creaave 油Interpretaaons 油 (Bad 油Ideas) 油
- 33. Creaave 油Interpretaaons 油 (Good 油Ideas) 油
- 34. Pushing 油Boundaries 油 ≒ Augmented 油Reality 油
- 35. Addiaonal 油Informaaon 油 ≒ Overcoming 油the 油Limitaaons 油of 油QR 油Codes 油as 油Business 油Cards 油 h/p://snapmyinfo.com/blog/overcoming-足the-足limitaaons-足of-足qr-足codes-足as-足 business-足cards/ 油 ≒ FAQs 油about 油QR 油Codes 油 h/p://www.be/erresponseblog.com/index.php/markeang/faqs-足about-足qr-足 codes/ 油 ≒ How 油to 油track 油QR 油codes 油in 油Google 油Analyacs 油 h/p://blog.redclayinteracave.com/how-足to-足track-足qr-足codes-足in-足google-足 analyacs/ 油 ≒ The 油Complete 油Guide 油to 油QR-足Code 油Technology 油 h/p://onebiginternet.com/2011/02/the-足complete-足guide-足to-足qr-足code-足 technology/ 油
- 36. Technical 油Informaaon 油 ≒ Internet 油connecaon 油needed 油 ≒ Special 油soAware 油needed 油 (open 油de鍖niaon 油meaning 油anything 油can 油create 油and 油read 油codes) 油 ≒ h/p://www.denso-足wave.com/qrcode/qrstandard-足e.html 油 Numeric 油-足 油7,089 油characters 油 Alphanumeric 油-足 油4,296 油characters 油 8-足bit 油bytes 油(binary) 油-足 油2,953 油characters 油 Kanji 油-足 油1,817 油characters 油 Reserve 油30% 油for 油error 油correcang 油 ≒ Any 油kind 油of 油text 油string 油is 油ok, 油the 油app 油determines 油what 油 to 油do 油with 油it 油 Custom 油applicaaons 油can 油do 油anything 油they 油want 油
- 37. Deans 油QR 油sites 油 ≒ Check 油out 油this 油site 油for 油a 油60 油second 油overview 油on 油QR 油 codes: 油 h/p://www.Cognaaon.net/QR/ 油 ≒ My 油personal 油blog 油has 油aracles 油on 油QR 油codes 油and 油their 油 use 油in 油the 油real 油world. 油 h/p://blog.collins.net.pr/search?q=qr 油 油 油 Think 油of 油QR 油codes 油as 油a 油right 油mouse 油bu7on 油to 油anything 油physical. 油 油 Anything 油you 油want 油more 油contextual 油informa@on 油about 油just 油click. 油 油 油-足 油Dean 油Collins 油
- 38. Entering 油the 油public 油awareness 油
Editor's Notes
- #2: \n
- #3: The 3 “big boxes” in the corners simply tell the camera which way the code is orientated, so QR codes can be snapped in any direction but generally are printed with the 2 big boxes in the top and one on the left.\n
- #4: The 3 “big boxes” in the corners simply tell the camera which way the code is orientated, so QR codes can be snapped in any direction but generally are printed with the 2 big boxes in the top and one on the left.\n
- #5: The 3 “big boxes” in the corners simply tell the camera which way the code is orientated, so QR codes can be snapped in any direction but generally are printed with the 2 big boxes in the top and one on the left.\n
- #6: The 3 “big boxes” in the corners simply tell the camera which way the code is orientated, so QR codes can be snapped in any direction but generally are printed with the 2 big boxes in the top and one on the left.\n
- #7: The 3 “big boxes” in the corners simply tell the camera which way the code is orientated, so QR codes can be snapped in any direction but generally are printed with the 2 big boxes in the top and one on the left.\n
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- #15: This is the text encoded in the bottom right QR Code in the previous slide\n
- #16: It doesn’t matter what the text is, it’s up to the app to figure out what to do with it.\n
- #17: Scan these with different apps to see what they do.\n\nAll these codes created with the free tool: http://zxing.appspot.com/generator/\n
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- #21: http://www.youtube.com/watch?v=mx48zKeJxlQ&hd=1\n
- #22: Neomedia v’s Scanbuy = bad for the USA\n
- #23: Neomedia vs Scanbuy = bad for the USA\n\nClosed technologies make for big companies, open technologies make for big markets. These competing proprietary technologies will lose to the larger open market eventually despite specific individual advantages.\n
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- #26: What happens when the vendor goes away? The codes stop working. Better to own the entire communication path (host your own URL shortening / redirection service).\n
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- #28: What is their vested interest?\n
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- #37: Lots of additional information at the point of decision.\n
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- #46: White space around the code is critical\nIt’s actually the contrast that counts, color doesn’t need to be black and white.\n
- #47: Rotation is ok, overlaying stuff on the code and counting on error-correction is bad\n
- #48: Do not do things like these. Ever.\n
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