Quality Circles are small groups of employees that voluntarily meet together regularly to identify improvements in their work areas. They originated in Japan as a way to improve quality and productivity by developing employee skills and involving them in decision-making. Quality Circles aim to change attitudes from "I don't care" to "I do care" through participation, teamwork, and problem-solving. They benefit organizations by increasing productivity and quality, boosting employee morale, and developing a more positive organizational culture through total employee involvement. However, Quality Circles may not be effective if not implemented properly, such as with inadequate training, an unclear purpose, or lack of management support.