In the construction and research stages, EmilyJohnson used various media technologies and online platforms. She conducted research on existing artists in her genre using Google to find images and learn more about their styles. This helped her develop an understanding of codes and conventions to include in her own work. She also used YouTube to watch music videos and develop her knowledge of genre expectations. Various software like Microsoft Word, PowerPoint, and MindGenius were used to plan and document her work. Photoshop was used to create ancillary pieces. Mobile phones were used to film portions of the video to achieve a grainy, conceptual style consistent with the indie genre. A Nikon SLR camera provided higher quality contrasting footage.
The document provides an evaluation of a media group's music video project.
The group chose the hybrid genre of alternative/indie as it appeals to their target demographic of teenage girls aged 16-20. They selected Lana Del Rey's song "Young and Beautiful" to use. Group members analyzed existing artists in the genre to understand conventions like conceptual styles and editing techniques that provide an antique feel.
The music video incorporates many typical genre codes and conventions such as an attractive female protagonist and fast-paced editing. However, it breaks conventions by promoting a positive feminist message through the natural, minimal makeup look of the female artist and close-up shots focused on her music rather than her image. This challenges expectations within
The feedback from the focus group was mostly positive. Viewers found the narrative easy to follow and understood, and enjoyed the use of memories. Some felt more of the protagonist's story could have been included to relate more deeply. Suggestions were also made to include the song title before the video starts and potential areas for future improvement if redoing the process. The feedback helped confirm the audience understood the video as intended and identified ways the video could be enhanced.
The document describes editing video clips in Adobe Premiere, including importing clips, cropping lengths, increasing mobile footage sizes using scale effects, adding noise and grain effects to make clips look vintage, adding soft borders to emphasize low quality, and syncing a performance to music by adjusting audio clips to match soundwaves and ensure lip syncing is on time.
The document discusses obtaining permission for a music video production. Permission was requested from the Trafford Centre arcade to film there, as using someone's property without permission could result in legal issues. Additionally, permission was sought from Lana Del Rey's management company to use one of her songs in the music video for copyright purposes.
This music video by Radiohead fits into the indie genre through its unconventional narrative structure and use of metaphors. There are two main characters, a protagonist and his love interest, whose relationship progresses from love to her falling out of love with him due to his past actions. Though he tries to win her back, he is ultimately unsuccessful. The video uses various symbolic elements like a television, operation table, and human heart to represent the emotional journey of their relationship and convey themes of love and passion through a conceptual style that encourages audience interpretation. It features a performance element for audience involvement while maintaining a professional, high key lit atmosphere to contrast the sad narrative of losing someone.
The red color palette and roses on the album cover create a theme of passion and lust, while the white lettering introduces a theme of purity. These contrasting elements portray a narrative of a love story. The suggestive poses of the artist and mysterious lighting and expression further this narrative and encourage the audience to learn more without directly addressing them. The modern appearance and tattoo of the artist craft a unique image that her target audience of teenage girls can aspire to.
This document summarizes and analyzes elements of a music advertisement found in Q magazine, a well-established music magazine known for hybrid alternative/indie genres. The advertisement effectively introduces the artist to Q's large demographic of indie fans who may be encouraged to support the artist. Elements like the availability of vinyl albums also appeal to indie fans known for collecting them. The overall conceptual style of the advertisement without a clear narrative encourages audience involvement and interpretation. The feminine feel created by pink flowers, the artist's white dress, sans-serif font, and low key lighting use typical conventions of the genre, though the artist breaks expectations by looking directly at the camera and creating a narrative enigma for the audience.
The student learned many new skills from their preliminary task to the final product. In the preliminary task, the student's Photoshop skills were basic and they felt unsure using the camera. However, for the final product the student gained confidence with Photoshop tools, understood how to take better photos using techniques like lighting and angles, and knew how to enhance images. Overall, the student is pleased with their progress and feels they have a wider knowledge of skills needed for media products.
The student learned many new skills from their preliminary task to the final product. In the preliminary task, the student's Photoshop skills were basic and they felt unsure using the camera. However, for the final product the student gained confidence with Photoshop tools, understood how to take better quality photos, and knew how to direct photo shoots considering lighting, angles, and camera settings. Overall, the student is pleased with their progress and feels they have a wider knowledge of skills needed for media products.
The student learned many new skills from their preliminary task to the final product. In the preliminary task, the student's Photoshop skills were basic and they felt unsure using the camera. However, for the final product the student gained confidence with Photoshop tools, understood how to take better photos using techniques like lighting and angles, and knew how to enhance images. Overall, the student is pleased with their progress and feels they have a wider knowledge of skills needed for media products.
The student learned many new skills from their preliminary task to the final product. In the preliminary task, the student's Photoshop skills were basic and they were unsure how to develop layouts and imagery. Images were sometimes out of focus or not framed properly due to an unfamiliarity with using the camera. However, for the final product, the student's photography skills improved greatly - they understood lighting, angles, and how to direct photo shoots. The student also felt more confident using Photoshop and applying editing techniques. Overall, the process helped the student gain wider knowledge and skills in producing media that will be useful for future projects.
The student learned to use various technologies in constructing their magazine pages, including Photoshop and Microsoft Office. Photoshop was used for layout and image manipulation, allowing the student to apply design principles like the rule of thirds. A Nikon digital SLR camera was used to take photos for the magazine, enabling the student to properly focus, expose images, and frame shots according to the rule of thirds. Additional online resources like Blogger were utilized to professionally display the student's work.
The target audience for the media product are males and females aged 15-19. The primary target audience would have part time jobs with low incomes. They enjoy spending time with friends, following trends, shopping at stores like Topshop, and listening to niche music genres. A focus group on social media provided feedback on the magazine's look to help meet the needs and interests of the target audience.
The document discusses how different social groups are represented in a music magazine media product.
Age is represented by featuring an 18-year-old artist, targeting an audience of 15-19 year olds who want to emulate the artist. Gender is primarily female, shown through feminine colors, fonts, and a female target artist. Social class is middle class, publishing monthly for affordability by non-working students and targeting an audience that can relate to the artist's high-street clothing.
I have cropped the image using the rule of thirds to make it more aesthetically pleasing and in line with conventions in the Indy genre. I also removed creases in the background with the spot healing tool to give the image a more consistent feel. Additionally, I enhanced certain colors and skin tones with the human saturation tool to further enrich and professionalize the look of the image based on techniques common in this genre.
The band HARRLOWS has found success with their new album "H" and upcoming tour "ROBUST". The lead singer discusses her passion for fashion and art which influences her bold, colorful style and music. She is excited for her first world tour to experience different cultures and fans, having previously toured only in the UK as support for other bands. While her personal life is rumored, she is focused on promoting her album and upcoming tour.
The document discusses the layout, design, imagery, and use of rules of thirds in two different music magazine styles - indie and rock.
For the indie magazine, the summary notes its symmetrical design features clear headings, a professional tone through color palette and consistent house style. Imagery uses a calm rural setting reflecting the likely relaxing music style.
For the rock magazine, it has a less consistent untidy style breaking conventions to reflect the genre. Bold yellow color and mixed fonts add vibrancy. Imagery enhances the band through makeup, costumes and mixed lighting, promoting the traditional rock feel.
The document summarizes the design elements of magazines in different genres of music. For a rock magazine, it notes the consistent color palette, stereotypical imagery featuring microphones, and placement of text in the strong follow field to not distract from images. For an R&B magazine, it highlights enlarging the artist image to balance with text, breaking conventions by centering the image rather than using rule of thirds, and using red lighting effects and font consistently across pages.
The band Harrlows has found success with their new album "H" and upcoming tour "ROBUST". The band is enjoying the perks of fame like attending red carpet events and meeting celebrities. The lead singer's main musical inspiration is Blondie and Deborah Harry, though she also enjoys Oasis and Arctic Monkeys. She studied art in university and her passion for fashion influences her music career.
This document analyzes and summarizes the mise-en-scène techniques used in promotional images for various musical artists. Key techniques discussed include wardrobe, setting, lighting, composition including rule of thirds, symmetry, and direct address. The analysis examines how these visual elements establish genre conventions while also creating uniqueness for each artist.
This document discusses the mise-en-scene techniques used in promotional images for various artists. It analyzes elements like wardrobe, background setting, lighting, composition, and body language and how they establish genre and create meaning. Specific conventions for genres like rock, pop, and indie are examined in images of artists like Lana Del Rey, Arctic Monkeys, HAIM, and Alt-J. Unique or non-conforming aspects that make images intriguing for audiences are also highlighted.
This document contains analyses of album cover art and promotional images for various musical artists. It discusses conventions and techniques used in the images, including mise-en-scene elements, camera angles, lighting, color schemes, symmetry, and whether the rules of thirds are followed. Elements like clothing, backgrounds, facial expressions, and body language are examined for what they communicate about the artist's brand and music genre.
The red color palette and roses on the album cover create a theme of passion and lust, while the white lettering introduces a theme of purity. These contrasting elements portray a narrative of a love story. The suggestive poses of the artist and mysterious lighting and expression further this narrative and encourage the audience to learn more without directly addressing them. The modern appearance and tattoo of the artist craft a unique image that her target audience of teenage girls can aspire to.
This document summarizes and analyzes elements of a music advertisement found in Q magazine, a well-established music magazine known for hybrid alternative/indie genres. The advertisement effectively introduces the artist to Q's large demographic of indie fans who may be encouraged to support the artist. Elements like the availability of vinyl albums also appeal to indie fans known for collecting them. The overall conceptual style of the advertisement without a clear narrative encourages audience involvement and interpretation. The feminine feel created by pink flowers, the artist's white dress, sans-serif font, and low key lighting use typical conventions of the genre, though the artist breaks expectations by looking directly at the camera and creating a narrative enigma for the audience.
The student learned many new skills from their preliminary task to the final product. In the preliminary task, the student's Photoshop skills were basic and they felt unsure using the camera. However, for the final product the student gained confidence with Photoshop tools, understood how to take better photos using techniques like lighting and angles, and knew how to enhance images. Overall, the student is pleased with their progress and feels they have a wider knowledge of skills needed for media products.
The student learned many new skills from their preliminary task to the final product. In the preliminary task, the student's Photoshop skills were basic and they felt unsure using the camera. However, for the final product the student gained confidence with Photoshop tools, understood how to take better quality photos, and knew how to direct photo shoots considering lighting, angles, and camera settings. Overall, the student is pleased with their progress and feels they have a wider knowledge of skills needed for media products.
The student learned many new skills from their preliminary task to the final product. In the preliminary task, the student's Photoshop skills were basic and they felt unsure using the camera. However, for the final product the student gained confidence with Photoshop tools, understood how to take better photos using techniques like lighting and angles, and knew how to enhance images. Overall, the student is pleased with their progress and feels they have a wider knowledge of skills needed for media products.
The student learned many new skills from their preliminary task to the final product. In the preliminary task, the student's Photoshop skills were basic and they were unsure how to develop layouts and imagery. Images were sometimes out of focus or not framed properly due to an unfamiliarity with using the camera. However, for the final product, the student's photography skills improved greatly - they understood lighting, angles, and how to direct photo shoots. The student also felt more confident using Photoshop and applying editing techniques. Overall, the process helped the student gain wider knowledge and skills in producing media that will be useful for future projects.
The student learned to use various technologies in constructing their magazine pages, including Photoshop and Microsoft Office. Photoshop was used for layout and image manipulation, allowing the student to apply design principles like the rule of thirds. A Nikon digital SLR camera was used to take photos for the magazine, enabling the student to properly focus, expose images, and frame shots according to the rule of thirds. Additional online resources like Blogger were utilized to professionally display the student's work.
The target audience for the media product are males and females aged 15-19. The primary target audience would have part time jobs with low incomes. They enjoy spending time with friends, following trends, shopping at stores like Topshop, and listening to niche music genres. A focus group on social media provided feedback on the magazine's look to help meet the needs and interests of the target audience.
The document discusses how different social groups are represented in a music magazine media product.
Age is represented by featuring an 18-year-old artist, targeting an audience of 15-19 year olds who want to emulate the artist. Gender is primarily female, shown through feminine colors, fonts, and a female target artist. Social class is middle class, publishing monthly for affordability by non-working students and targeting an audience that can relate to the artist's high-street clothing.
I have cropped the image using the rule of thirds to make it more aesthetically pleasing and in line with conventions in the Indy genre. I also removed creases in the background with the spot healing tool to give the image a more consistent feel. Additionally, I enhanced certain colors and skin tones with the human saturation tool to further enrich and professionalize the look of the image based on techniques common in this genre.
The band HARRLOWS has found success with their new album "H" and upcoming tour "ROBUST". The lead singer discusses her passion for fashion and art which influences her bold, colorful style and music. She is excited for her first world tour to experience different cultures and fans, having previously toured only in the UK as support for other bands. While her personal life is rumored, she is focused on promoting her album and upcoming tour.
The document discusses the layout, design, imagery, and use of rules of thirds in two different music magazine styles - indie and rock.
For the indie magazine, the summary notes its symmetrical design features clear headings, a professional tone through color palette and consistent house style. Imagery uses a calm rural setting reflecting the likely relaxing music style.
For the rock magazine, it has a less consistent untidy style breaking conventions to reflect the genre. Bold yellow color and mixed fonts add vibrancy. Imagery enhances the band through makeup, costumes and mixed lighting, promoting the traditional rock feel.
The document summarizes the design elements of magazines in different genres of music. For a rock magazine, it notes the consistent color palette, stereotypical imagery featuring microphones, and placement of text in the strong follow field to not distract from images. For an R&B magazine, it highlights enlarging the artist image to balance with text, breaking conventions by centering the image rather than using rule of thirds, and using red lighting effects and font consistently across pages.
The band Harrlows has found success with their new album "H" and upcoming tour "ROBUST". The band is enjoying the perks of fame like attending red carpet events and meeting celebrities. The lead singer's main musical inspiration is Blondie and Deborah Harry, though she also enjoys Oasis and Arctic Monkeys. She studied art in university and her passion for fashion influences her music career.
This document analyzes and summarizes the mise-en-scène techniques used in promotional images for various musical artists. Key techniques discussed include wardrobe, setting, lighting, composition including rule of thirds, symmetry, and direct address. The analysis examines how these visual elements establish genre conventions while also creating uniqueness for each artist.
This document discusses the mise-en-scene techniques used in promotional images for various artists. It analyzes elements like wardrobe, background setting, lighting, composition, and body language and how they establish genre and create meaning. Specific conventions for genres like rock, pop, and indie are examined in images of artists like Lana Del Rey, Arctic Monkeys, HAIM, and Alt-J. Unique or non-conforming aspects that make images intriguing for audiences are also highlighted.
This document contains analyses of album cover art and promotional images for various musical artists. It discusses conventions and techniques used in the images, including mise-en-scene elements, camera angles, lighting, color schemes, symmetry, and whether the rules of thirds are followed. Elements like clothing, backgrounds, facial expressions, and body language are examined for what they communicate about the artist's brand and music genre.