Radio
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This document summarizes key findings about radio listening habits in Ireland from surveys conducted in 2011-2012. It finds that radio continues to reach a large percentage of Irish adults daily, with 88% listening the previous day. Heavy listeners, though only 21% of the audience, account for over half (52%) of total listening time. The document also shows that radio remains more popular than other media for staying informed about local news and events and for having something on in the background for company. Younger demographics are more likely to listen to national commercial stations, while older listeners prefer public and regional stations.
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3) Guiding EPs through an expectation setting process to ensure they are a good fit based on their aptitude and the internship requirements.
4) The overall process aims to filter EPs and prepare them for a quality international experience through a structured selection and application process.Instant Christmas Greetings App
Instant Christmas Greetings AppUltisky Inc
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Send Christmas Greetings instantly with this app. Spread the holiday cheer with HD quality ecards.Similar to Radio (20)
On Air. On Line. On Target. 2012
On Air. On Line. On Target. 2012 Melissa Kunde
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This document provides data on radio listening habits in the United States. Key findings include:
- Radio reaches over 90% of Americans each week and people spend on average over 30 hours listening. Even among young adults, radio is the #2 media in weekly reach.
- Radio listening remains consistent across age groups, with little variation seen over the past 3 years in both PPM and diary markets.
- While technology has changed media consumption, radio and television remain the dominant media platforms. Radio and the internet see the heaviest weekly usage among adults.
- People are committed to radio, listening on average 17 times a week, 5 days a week, with over 60% of their total radio time spentIntegrating Media: Search & Social
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The document discusses the integration of media with search and social platforms in Ireland, highlighting the growth of digital and social media, particularly among younger audiences. It emphasizes the role of mobile and television in driving consumer engagement and media interactions, with significant increases in online activity paralleling TV viewing time. Additionally, the analysis indicates a disconnect between advertising spend and consumer consumption patterns, underscoring the importance of awareness in driving search and social media conversations.Political Information and in the digital era (english version)
Political Information and in the digital era (english version)Sciences Po
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The Mediapolis survey studied how French citizens get informed about politics using a representative sample of 1754 respondents. The survey found that television was the most commonly used media for political information, ranked first by 76% of respondents. Younger, more educated respondents were more likely to use the internet as a source of political news compared to older, less educated respondents. The survey also examined French citizens' knowledge of current events and how they learned about recent political debates.Radio Grows Business in Portland and Seattle 2012
Radio Grows Business in Portland and Seattle 2012Melissa Kunde
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This document discusses radio's thriving landscape in 2012. It provides data from numerous studies showing radio's large weekly reach among adults and young adults compared to other media. Radio has the greatest weekly reach of young adults from 5am to 5pm. The document also shows that radio listening has remained consistent over time and that more young people are listening to radio each year. It emphasizes radio's strengths in delivering messages at strategic times when listeners are in their cars, at work, or engaged in other activities outside the home. Radio is highlighted as a strong pre-shopping medium, with many QSR patrons listening to radio prior to their lunchtime visits.Programming Meeting 21 April 2009
Programming Meeting 21 April 2009Adam Bowie
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The document provides information on RAJAR radio audience measurement data and discusses Absolute Radio's performance since changing its name from Virgin Radio. It shows that while reach has increased, time spent listening has decreased for some stations. It also shows that while Absolute Radio's brand awareness is growing, over half of its listeners still primarily think of the station as Virgin Radio. The document outlines Absolute Radio's business plan to further improve its performance through various initiatives like new programming, distribution on additional platforms, and community events.Segmentace mobiln鱈ch u転ivatel哲
Segmentace mobiln鱈ch u転ivatel哲TUESDAY Business Network
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The document discusses the Czech mobile phone user market. Some key points:
- Nearly 12 million active SIM cards exist, serving approximately 10 million inhabitants. Double SIM usage is common.
- Mobile phone users tend to be younger, male, employed and more politically moderate compared to non-users who are often female, seniors, retired, and left-leaning.
- Mobile operators now focus on retention, loyalty programs, value-added services, content and CRM to manage their millions of customers as customer acquisition goals have changed.
- Segmentation of the large customer base is important but challenging. Basic approaches include socio-demographic, customers, marketing, and research-based segments.Radio and TV Still Dominate
Radio and TV Still Dominate Melissa Kunde
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Radio and television remain the dominant media for reaching people, despite increased time spent with new media devices. While people are using more types of technology and media, they have not reduced their time with radio and TV. Radio and TV have the highest weekly reach among both younger and older adults in Portland, Oregon, exceeding other media like newspapers, internet, and cable. Radio and TV also dominate as media partners for people planning to buy or lease a new car, showing their continued importance.danijela simic - msm survey 2010 serbia
danijela simic - msm survey 2010 serbiaPartnerships in Health
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This document summarizes a bio-behavioral surveillance survey of men who have sex with men (MSM) in Serbia in 2010. The key findings were that HIV prevalence was still low among MSM, though risk behaviors like unprotected sex were still common. Condom use increased among MSM who had contact with NGO prevention programs. Strong partnerships between the government and NGOs were found to effectively implement prevention strategies for at-risk groups like MSM. Continued interventions were deemed important to further reduce risky behaviors and HIV transmission among MSM in Serbia.On Target
On Targetcsizemore1
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Radio remains a mass medium capable of delivering messages to many people with targeted demographics. While broadcast radio listenership totals over 240 million weekly, digital capabilities now allow for interactive and online experiences. Radio provides sponsored audio content across multiple platforms, with over 14 hours spent listening weekly on broadcast radio alone.Mac212 w1 online
Mac212 w1 onlineRichard Berry
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This document provides information about radio listening habits and the MAC 212 radio production module. It shows that radio remains an important medium, with over 47 million weekly listeners in the UK. Listeners access radio through various platforms like FM, online, and podcasts. The most popular stations nationally are BBC Radio 2, Radio 1, Radio 4, and commercial stations like Heart and Capital. The MAC 212 module involves creating live radio programs and commercials to develop practical radio production skills in working for both entertainment and selling to audiences. Students are evaluated on the creativity, quality, and audience awareness of their radio content.Pesquisa r叩dio edison research arbitron_infinite_dial_2013
Pesquisa r叩dio edison research arbitron_infinite_dial_2013Professor S辿rgio Duarte
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The document summarizes key findings from a 2013 survey on digital media consumption in the United States. Some of the main findings include:
- Over half of Americans now own a smartphone and tablet ownership has increased significantly in the past year.
- Habitual social media use reaches an estimated 71 million Americans.
- Online radio listening continues to grow, reaching 120 million monthly and 86 million weekly users who spend on average nearly 12 hours per week listening.
- While online radio grows, over-the-air AM/FM radio remains popular with 243 million weekly listeners spending about two hours per day listening.eCMO 2010 Digital lifestyles and media consumption habits of four generations...
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This document provides an overview of media consumption habits across four generations in Hong Kong based on survey data. Younger generations, especially those born post-1990, are highly engaged with digital media like the internet and smartphones. They use social media frequently and see the web as an important source of entertainment and information. Older generations still rely more on traditional media like television and newspapers. The data suggests media usage varies significantly between age groups and generations in Hong Kong.NAIS Building School Websites Around Participation
NAIS Building School Websites Around ParticipationWhippleHill
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The document discusses building school websites around participation. It outlines that the goal is online engagement, not just views or hits. Different types of online participation are examined, including blogging, social networking, broadcasting, and photo sharing. Specific strategies are proposed for each type of participation to increase engagement of key constituencies like alumni, parents, and students. The importance of understanding who is already playing online is emphasized to help schools better steward engagement.Social TV and the Rise of Companion Screens
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Social media is playing an increasingly important role in television viewing and engagement. As more content is consumed across multiple devices, social TV allows viewers to share their viewing experiences and have conversations about shows in real-time. Various genres are well-suited for social engagement, particularly reality, comedy, and drama programming. Broadcasters are enhancing viewer participation through social TV applications and sites that complement their traditional television content.Radio Days Sweden
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Absolute Radio is a 15 year old, 36 year old branded radio station in the UK purchased by Bennett Coleman & Co in 2008. It has a weekly reach of over 47,000 listeners and is focusing on growing its digital presence through various online and mobile platforms like podcasting, streaming, and applications. This includes using social media like Twitter to engage listeners and drive online traffic to its website and digital platforms. The presentation outlines Absolute Radio's strategy to transition to being a digital and mobile media company while maintaining its core radio business.State of the IJM Twitter-verse
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The survey results provided information about IJM's Twitter followers and their use of the organization's three Twitter accounts: @IJMCampaigns, @IJMHQ, and @IJMInstitute. It found that followers are mostly female, between 25-34 years old, and based in North America. They have been on Twitter for 1-2 years on average and follow over 100 accounts. The majority felt the accounts adequately engage with the public and individuals. Most described the content and frequency of tweets from each account positively.BSES Policy Context
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The document discusses David Cameron's vision of the "Big Society" which aims to transfer power from the state to citizens and communities by breaking apart the old system. It also discusses the UK's deficit reduction priorities, including plans to eliminate the structural deficit through 贈40 billion in annual spending reductions by 2014-2015. Charts show trends in UK GDP growth, house prices, and total government expenditure between 1997-2014.Nanotechnology in the Czech Republic
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The document provides an overview of nanotechnology in the Czech Republic. It discusses key milestones in Czech nanotech including the introduction of the first electron microscope in 1949 and development of 200nm fibers in 2003. It also outlines the country's research and development support mechanisms, total R&D expenditures as a percentage of GDP, national funding programs, nanotech subjects and universities, well-established nanoclusters, and case studies of Czech nanotech companies including Elmarco, the first supplier of industrial-scale nanofiber production equipment. Finally, it discusses nanotechnology support services provided by CzechInvest, the country's investment promotion agency.Sv Pulse Consumer Confidence Fall 2009
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Silicon Valley consumer confidence remains low according to a new survey. [1] Perceptions of current economic conditions rose slightly while expectations for the future dropped slightly. [2] The survey found mixed feelings about the economy, with residents feeling the worst is behind but not expecting good times again for some time. [3] Unemployment fears also lessened compared to prior surveys.RDE12 Claire Wardle and Brett Spencer
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1. Radio stations do not necessarily have to use social media, but it can help them engage with listeners beyond their typical broadcast reach and promote their content more widely.
2. For radio stations that do use social media, it is important to have clear guidelines for staff on maintaining separation between personal and professional accounts in order to avoid bringing the station into disrepute.
3. Social media can strengthen a radio station's relationship with its audience by allowing more direct interaction and collaboration, but it should only be used strategically and in ways that deliver measurable value for the station and its listeners.Ad
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Advertising an engine for economic growth - final report nov 1st 2013
Advertising an engine for economic growth - final report nov 1st 2013Irish Marketing Journal
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Advertising contributes significantly to the Irish economy. The report found that on average, 1 spent on advertising generates 5.7 for the Irish economy. In 2012, 938 million was spent on advertising in Ireland, contributing an estimated 5.3 billion to Irish GDP. Advertising supports jobs, funds Irish media and cultural heritage, powers markets through competition and innovation, and enables the growth of the internet economy. The report concludes that policymakers should support advertising to maximize its role in driving economic growth.Kinsale Sharks 2013
Kinsale Sharks 2013Irish Marketing Journal
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The document lists award winners from the Kinsale Shark Awards 2013 for various categories of advertising work including print, outdoor, ambient and TV. It provides details of winning campaigns, entries and agencies across international and Irish categories. Award categories recognize areas such as best use of photography, copywriting, art direction and craft areas like music and sound design.Magazines
MagazinesIrish Marketing Journal
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This document discusses magazines in Ireland and their value. It notes that magazines have trusted brands and provide credible, informed content. Research shows that both editorial content and advertisements are well-received in magazines and can influence consumer behavior. While magazines and websites are complementary, magazines provide long-form content. Magazine publishers are expanding into related areas like events and exhibitions to engage readers.Outdoor
OutdoorIrish Marketing Journal
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This document summarizes the key benefits of outdoor advertising. It discusses that outdoor advertising [1] reaches a wide audience through large formats in prominent locations, [2] gives brands a big presence with quick, attention-grabbing messages free of editorial clutter, and [3] interacts with people's daily lives by entertaining, informing and amusing audiences. Additionally, the document notes that outdoor advertising [3] delivers good exposure and coverage when used as part of mixed media campaigns.Direct Marketing
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Consumer trends data from 2008 to 2012 shows that most consumers enjoy receiving direct mail and find it useful for learning about new products and services. Over time, from 70% to 78% of consumers said they enjoy receiving direct mail, showing a generally steady increase. Similarly, the percentage of consumers who said direct mail is useful for finding out about new offerings remained high and steady over the years from 65% to 70%. Direct mail continues to provide a strong return on investment, with one campaign example showing a quantity of 1,220 pieces mailed resulting in 4,980 returned for a 656% return on the 659 spend.Direct Response & Measurement
Direct Response & MeasurementIrish Marketing Journal
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This document outlines five key steps for an effective direct response marketing strategy: 1) Provide a compelling reason for the target audience to respond, 2) Deliver a strong call to action, 3) Implement a direct response media strategy using the appropriate channels, 4) Track and measure responses and costs to determine effectiveness, and 5) Continually test different copy, media, and strategies to optimize performance based on the results.Social Network Advertising
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This document discusses key points about social media marketing. It emphasizes listening to social conversations, creating engaging mobile-friendly content, innovating to stand out from competitors, and believing social media can provide a return on investment through metrics like increased engagement, advocacy, and purchase intent.Radio
Radio Irish Marketing Journal
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The document discusses radio as a mass medium that reaches over 80% of daily audiences who listen for an average of 4.25 hours per day. It describes radio as a targeted medium that offers many national and local station options tailored to different audiences. Additionally, it characterizes radio as a personal, emotional, social, agenda-setting, stealthy, retail, versatile, and effective medium of communication. The closing remarks emphasize that while sight can be avoided, sound is ever-present and radio effectively reaches wide audiences.Website and Mobile Advertising
Website and Mobile AdvertisingIrish Marketing Journal
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1. The digital landscape is becoming more complex with a bewildering choice of online channels.
2. Most Irish adults are now online, with 80% of Irish spending on average 13.5 hours online per week. The internet has become the dominant media device, with most users watching TV, listening to radio, and reading news online.
3. Access to the internet is also increasing diversifying, with over half of Irish internet users going online using more than one device like computers, smartphones, and tablets. Marketers now have more opportunities to engage consumers across multiple online touchpoints.Website and Mobile Advertising
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The document discusses strategies for digital marketing communications. It recommends marketers 1) know where their target audience spends time online, 2) ensure their website is viewable on all devices, 3) set clear and achievable goals, 4) recognize the importance of mobile as the future of communications, and 5) prepare their business to leverage customer data. Charts and statistics are provided on media habits, targeting opportunities, and the importance of data for business success.Press
PressIrish Marketing Journal
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Smartphones are radically changing our lives and the audience for digital content has never been greater, especially among wealthier consumers who are in control. Mobile adoption of devices like the iPhone and tablets is growing rapidly and exceeding other platforms. Global mobile internet traffic and monetization are also growing quickly as mobile usage surpasses desktop in some countries. However, the revenue model is still shifting and newspapers remain the primary source of news for twice as many readers as internet users. This significant technological shift is leading to an asset-light environment with ubiquitous wireless access and unprecedented innovation set to transform media consumption by 2015.Press
PressIrish Marketing Journal
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The document provides information on various Irish markets including newspapers, bread, milk, and packaged goods, totaling over 1.4 billion. It also discusses the readership of Irish newspapers which includes 500,000 daily newspapers and 900,000 Sunday newspapers sold each week. Examples are given of advertisers who found success marketing in Irish newspapers like the Sunday Independent which helped boost their sales and brand recognition nationally.Advertising Effectiveness
Advertising Effectiveness Irish Marketing Journal
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1) The document discusses how maintaining or increasing marketing spend during an economic recession can provide opportunities for gaining market share from competitors who cut back.
2) It presents evidence that companies who increased marketing during recessions saw higher sales growth in subsequent years compared to those who cut back. Maintaining share of voice can directly impact maintaining market share.
3) The document warns that cutting marketing now can cause long-term damage due to loss of market share and profits in future years after the recession ends.Media Market Overview
Media Market OverviewIrish Marketing Journal
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The document discusses opportunities for advertisers to gain a competitive advantage. It recommends advertisers 1) look for opportunities to lead competitors, 2) understand customers and how best to reach them, 3) know what marketing works, 4) know what is being said about the brand, and 5) leverage new media channels which are beneficial for advertisers due to features like cost-effective targeting and access to broader audiences. The document contains case studies, research data, and recommendations around television, print, outdoor, and digital advertising strategies.Search Advertising
Search Advertising Irish Marketing Journal
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The document discusses several ways that brands can leverage search advertising to grow sales. It recommends starting with paid search campaigns due to their immediate and measurable impact. It also stresses the importance of SEO which can take longer to see results but provides lasting benefits. Additionally, it suggests using search data insights to understand customers better and inform marketing strategies. The document also notes the rising trend of mobile search and need for mobile-optimized content and campaigns. Finally, it proposes that search can help amplify other media like TV by driving related searches.Ad
Radio
- 2. Am I Making The Right Investment?
- 3. Can I Rely On The Information?
- 4. A Bit Of A Digression The Democratisation The of Research Automation The An Army of of Research Science of Researchers Research QUANTITY QUALITY 40s/50s 60s/70s 80s/90s 00s
- 6. 15,000+ In-home Interviews Every Year
- 7. There Is A Science To It
- 8. What Is The Information Telling Me?
- 9. How Much Listening? Yesterday Reach Average Number of Minutes Per Day Listeners* Average Number of Minutes Per Day All Adults* Source: JNLR 2011 *Weekday 7-7
- 10. Is Everyone Listening? Younger (15-24) Working Class Men Older (55+) Middle Class Women Source: JNLR 2011 Yesterday Reach
- 11. What Are They Listening To? Reach (Yesterday) Share (Minutes) National Any Station 85% 47% Any National 47% Regional /Local/ Multi- Any Regional/ 58% city Local/Multi-city 53% Source: JNLR Oct 2011-Sept 2012
- 12. When Are They Listening? % 2001 Ten Years Later 50 25 0 7 0 8 0 9 0 0 1 0 1 0 2 1 0 3 1 0 4 1 0 5 1 0 6 1 0 7 1 0 8 1 0 9 1 : : : : : : : : : : : : : am pm Source: JNLR
- 13. Who Is Listening? % 15-34 % 35+ RTE 1 11 89 Tipp FM 11 89 Clare FM 12 88 RTE Lyric 13 87 Radio Kerry 14 86 Corks Red FM 72 28 i102-104 78 22 Spin Sth West 79 21 i105-107 82 18 Spin 1038 83 17 Source: JNLR Oct 2011-Sept 2012
- 14. Radio Is The Guinness Of Media
- 15. Timeless
- 16. Yesterday Reach 88% 85% Average Number Of Minutes Listeners 230 237 Average Number Of Minutes All Adults 198 196 Source: JNLR
- 17. Others Are Playing Catch Up
- 18. 85% Yesterday 31% Reach 5% Average Number Of Minutes 217 16 2 All Adults* Source: JNLR 2011 Source: Ipsos MRBI Social Media *7am-Midnight Tracker February 2012
- 19. Its All About Sociability
- 20. Radio As A Companion Has No Competition Radio TV Newspapers Magazines Internet Good for 39% -25% -15% -7% 8% music Keeps me 26% 0% -12% -7% -7% company More Irish than - other media 20% -5% 9% -5% 19% Lets me know - what is happing 19% -22% 20% -6% in my area 10% Good for 8% -18% -2% 2% 10% anytime of the day Source: Ipsos MRBI Online Survey 2011
- 21. Radio Is Highly Sessionable!
- 22. Heavy Listeners Are Key To Radios Success Heavy listeners (5.5+ hours listened yesterday) accounted for 21% of listeners but 52% of minutes Source: JNLR 7-7 Listeners
- 23. To Find Out More, Why Not Download The JNLR App