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Rainbow Doritos

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Devin Gant

Doritos has created rainbow colored chips to celebrate and support the LGBTQ community. The brightly colored chips were inspired by the Pride flag and their packaging will feature encouraging quotes. Doritos partnered with the It Gets Better Project, and is donating $10 per bag sold to the organization. While some appreciate Doritos showing support for the community, others see it as a marketing strategy.

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Doritos are now available in every color of the rainbow. All for the celebration and support for the LGBTI community. Created by Devin Gant Photo from hypebeast.com
Doritos works with the It Gets Better Project to create a bag of Rainbow chips.Photo from veooz.com
The chips are inspired by the Pride Flag. Chip Bags will feature encouraging quotes. Photo from eikonline.com
The brightly-colored chips are the company’s way of showing its support in the “boldest, most colorful way possible.”
People can show their support on Social Media using the hashtag #BoldandBetter Photo from dailydot.com
A ten dollar donation to the It Gets Better Project will get you your very own bag of Rainbow Doritos sent to your home. Photo from Instagram Via ms_vega07
Many people are happy with the Frito-Lay company for showing their love and support for the LBGTI community... While others just say it is a great marketing tool. What do you think? Photo from Instagram Via whiteandwood
Contact me: Instagram: @devinbrye Twitter: @devingant Email: gantd10@high- point.edu

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