Rakuten
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Rakuten, a large Japanese company, made English its official language in 2012. This was done as part of a strategy to expand overseas sales by ensuring all employees can communicate in English. However, it has put pressure on employees to learn English through lessons and exams. While some see it as important for international business, others think speaking Japanese should still be allowed in some internal meetings.
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Rakuten plans to transition all internal communication to English by July 2012 in order to better support its global expansion and become a truly global company. However, some argue that requiring all employees to use English so hastily could negatively impact motivation and business operations if employees' English skills are not adequately developed first. There is a risk that employees who struggle with English may receive lower performance ratings or that the company could lose vitality if language skills are not improved to a level that supports meaningful business discussions. The plan may need review and slower implementation to help ensure employee English abilities are sufficiently strengthened without adverse effects.ÎÞÌâ¥×¥ì¥¼¥ó¥Æ©`¥·¥ç¥ó
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Rakuten is a large Japanese e-commerce company that is planning to conduct all business operations in English. In 2010, Rakuten decided to transition its official workplace language to English to be completed by 2012. The CEO aims to make Rakuten a world company, not just a Japanese one. Using English exclusively is intended to help expand overseas sales and accommodate foreign employees, since many Japanese workers lack English skills. Rakuten has strict policies requiring a minimum English proficiency and allowing termination for those who do not meet the language standards after two years.Strategy of rakuten
Strategy of rakutens1150027
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Rakuten believes that being able to communicate in English is essential for their continued global expansion. They have made English the official language for all internal communications and aim to have all employees conversant in English by 2012. Some employees feel this is too risky, but Rakuten's president insists that English proficiency is as fundamental as arithmetic for the company. Rakuten has expanded its e-commerce business globally through acquisitions in countries like the US and France, and aims to share platforms rather than business models between regions.How Rakuten is planning to run their entire business in English?
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Rakuten is planning to make English their official company language by 2012 in order to better serve their growing international customer base and expand overseas. With 6,000 employees globally and acquisitions of foreign companies, Rakuten feels it is important for their Japanese staff to improve their English skills to communicate effectively. While this shift puts pressure on employees to learn English, it aims to help Rakuten engage globally and understand international business trends.Bw
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This document discusses Rakuten's new policy requiring employees to be fluent in English. The policy mandates that executive officers who are not fluent in English after two years will be dismissed. The goal is to encourage employees to take English courses in order to have a functional command of the language and to help Rakuten expand globally online where English is the dominant language. However, some worry this policy may cause anxiety for Japanese employees.Royslideweek9
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Rakuten, an internet shopping mall operator in Japan, announced in 2010 that it would make English its official language by 2012. All internal meetings would be conducted in English, regardless of whether foreigners were present. Board members who could not speak English within two years would be fired. The company provided English language training to employees and required certain scores on the TOEIC English proficiency test for promotion. Rakuten's president believed making English the official language would help the company expand overseas and remain competitive in the global marketplace.Royslideweek9
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Rakuten, an internet shopping mall operator in Japan, announced in 2010 that it would make English its official language by 2012. All internal meetings would be conducted in English, regardless of whether foreigners were present. Board members who could not speak English within two years would be fired. The company provided English language training to employees and required certain scores on the TOEIC English proficiency test for promotion depending on job title. Rakuten's president, who has an MBA from Harvard, pushed for English as the official language to help the company expand overseas and access a larger market, though implementing such a policy came with risks.BD Product Refreshment Output
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Rakuten is a large Japanese e-commerce company that plans to conduct all business operations in English. In 2010, Rakuten decided to transition its official workplace language to English, which was completed by the end of 2012. The CEO aims to transform Rakuten into a global rather than Japanese company. Employees risk firing if unable to communicate in English within two years and menus are written in English. The policy aims to strengthen overseas sales as many Japanese employees cannot speak English, which puts the company at a disadvantage globally.How Rakuten is planning to run their entire business in English?
How Rakuten is planning to run their entire business in English?s1170181
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Rakuten is a major Japanese e-commerce company that plans to conduct all business operations in English by 2012. This includes holding board meetings and creating internal documents in English only. The goal is to expand internationally to 27 countries and increase annual sales. While using English may help employees improve skills and opportunities, some risks include missing talents from those with weaker English abilities and potential communication issues within companies. Rakuten aims to become the top global internet company with this strategy.Rakuten
RakutenDukNV
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Rakuten is the largest e-commerce company in Japan, founded in 1997. It generates $4.7 billion annually in revenue. In 2010, Rakuten announced plans to adopt English as its official language by mid-2012 in an effort to expand internationally. To achieve this, Rakuten set minimum English proficiency levels for employees and began conducting all meetings and using English documents. While a major change for a Japanese company, Rakuten believes adopting English as the official language will help it become the world's largest internet company.S1150052_week9
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Rakuten announced plans to make English the official company language. This includes conducting all meetings and communications in English, even when only Japanese employees are present, and potentially dismissing employees who do not achieve English proficiency within two years. While meant to facilitate international expansion, many Japanese employees feel it is unnecessary as most business is conducted domestically in Japanese. The plan has met some resistance and criticism within the company. Rakuten's president is fluent in English due to studying at Harvard, but fully implementing English-only policies across the large, primarily Japanese company may be difficult and face pushback from employees.Eng
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Rakuten plans to make English the official language of the company by the end of the year. All internal and company-wide meetings will be conducted in English, even if no foreigners are present. While this aims to boost overseas sales, some employees argue that not all roles require English proficiency. Forcing English ability on all employees, with the threat of firing those who cannot speak English in two years, is seen as too extreme by some.Rakuten
Rakutens1170178
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Rakuten aims to become the world's largest internet company and is expanding its global business. As part of this strategy, Rakuten plans to adopt English as the official internal language by the end of 2012. This will allow the company to better serve its growing international customer base and 400 non-Japanese employees. However, making English the primary language also presents risks, as many Japanese employees may have difficulties communicating and providing high quality service in English.ÎÞÌâ¥×¥ì¥¼¥ó¥Æ©`¥·¥ç¥ó8
ÎÞÌâ¥×¥ì¥¼¥ó¥Æ©`¥·¥ç¥ó8s1200017
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Rakuten, a major Japanese e-commerce company, plans to conduct all business operations in English by the end of 2012. To achieve this, Rakuten will provide English language training to employees and transition board meetings and internal documents to English. While using English can help the company expand globally and improve employee skills, some worry communication issues may arise for those with weaker English abilities. Rakuten's goal is to become the top internet company worldwide and transform from a Japanese to a global firm.Purezen5 1
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Rakuten is planning to make English its official company language. The company president Hiroshi Mikitani speaks English at conferences and said employees who cannot speak English may be dismissed. While Rakuten has many non-Japanese employees globally, nearly all board members are Japanese. Few other major Japanese companies have made English an official language, though many aim to improve employees' English skills to expand overseas.Purezen5
Purezen5s1170187
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Rakuten is planning to make English its official company language. The company president Hiroshi Mikitani has said dismissals may occur for those unable to speak English, though currently only 16% of Rakuten's employees are non-Japanese. While improving English skills is seen as beneficial for expanding overseas, actually enforcing English as the sole official language would be difficult for a Japanese company given cultural norms around communication.E h w
E h wpotato023
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Rakuten, a large Japanese e-commerce company, announced in 2010 that it would make English its official language by 2012. With over 6,000 global employees of which 400 are non-Japanese, Rakuten aims to conduct all internal meetings and communications in English to better operate internationally and prepare employees to work with foreign partners and markets. While this shift puts pressure on employees to improve their English skills, it may disadvantage those without sufficient ability who otherwise have strong job performance records.Week08
Week08s1200197
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Rakuten is a large Japanese internet company that operates shopping sites and owns a baseball team. In 2012, Rakuten made English its official company language to help internationalize its business and expand to more countries. This has helped Rakuten recruit global talent and collaborate more easily with international partners, though some obstacles remain in fully adopting English. The goal is for English to allow Rakuten to become both a more global company and the top internet company worldwide.Rakuten
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Rakuten is planning to conduct all company meetings and business operations in English in order to better serve their global customers and expand their international operations. To achieve this goal, Rakuten is placing strong emphasis on improving the English language skills of their employees through mandatory English lessons and TOEIC testing to ensure a minimum level of proficiency. This company-wide transition to English represents a major reform that leadership hopes will position Rakuten for continued global growth.How rakuten is.pptx
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Rakuten is planning to make English the official language of the company by 2012. All internal meetings will be conducted in English, even if no foreigners are present. Employees who are unable to communicate effectively in English within two years may lose their jobs. The company aims to operate entirely in English as it expands its global business. Rakuten's CEO believes this shift to English is necessary for the company to achieve its goal of becoming a major international player.Week8 roi
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Rakuten, a major Japanese internet company, plans to conduct all business operations in English by the end of 2012 in order to expand its global reach from six countries to 27 or more. To help employees, Rakuten provides English conversation classes and conducting all board meetings and documents in English. However, some question if a Japanese company can truly change how business is done in Japan by adopting English. Rakuten aims to become the top global internet service provider.Rakuten
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Rakuten aims to become a global company by expanding internationally and diversifying out of Japan. To achieve this, Rakuten will make English its official company language to facilitate communication with overseas employees and clients. While this may cause talent drain as Japanese employees struggle with English, it will also allow Rakuten to share business strategies globally and recruit internationally. Overall, adopting English is necessary for Rakuten to escape its domestic focus and succeed in the growing global e-commerce market.More Related Content
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2. Passengers must arrive at the airport sufficiently in advance of the departure time and the boarding gate will close 15 minutes before departure.
3. Baggage allowances and regulations vary depending on destination and class of service. Economy passengers on domestic flights receive 25kg of checked bags while international flights receive 20kg.Analysis of electronic dubstep
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Dubstep is a new form of electronic music that combines heavy bass with other elements like samples, synthesizers, and drums. It originated in South London. Dubstep appeals to listeners ages 15 and older, but sometimes also attracts younger fans. The document also describes an image using a graffiti-style font that says "Dubstep" with a skull drawing and 3D effects to draw in the audience. The word changes color from dark to light and the masthead fades from green to white with a purple outline.Bankruptcy Myths and Facts
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The want ad might say that a responsible student is needed to help organize and arrange items inside a classroom desk in an orderly fashion. The desk would explain in a note how it would like various school supplies and papers to be organized so that everything has a place and can be easily found. Students should write neatly and submit their work for grading.Similar to Rakuten (20)
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Rakuten is a large Japanese e-commerce company that plans to conduct all business operations in English. In 2010, Rakuten decided to transition its official workplace language to English, which was completed by the end of 2012. The CEO aims to transform Rakuten into a global rather than Japanese company. Employees risk firing if unable to communicate in English within two years and menus are written in English. The policy aims to strengthen overseas sales as many Japanese employees cannot speak English, which puts the company at a disadvantage globally.How Rakuten is planning to run their entire business in English?
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Rakuten is a major Japanese e-commerce company that plans to conduct all business operations in English by 2012. This includes holding board meetings and creating internal documents in English only. The goal is to expand internationally to 27 countries and increase annual sales. While using English may help employees improve skills and opportunities, some risks include missing talents from those with weaker English abilities and potential communication issues within companies. Rakuten aims to become the top global internet company with this strategy.Rakuten
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Rakuten is the largest e-commerce company in Japan, founded in 1997. It generates $4.7 billion annually in revenue. In 2010, Rakuten announced plans to adopt English as its official language by mid-2012 in an effort to expand internationally. To achieve this, Rakuten set minimum English proficiency levels for employees and began conducting all meetings and using English documents. While a major change for a Japanese company, Rakuten believes adopting English as the official language will help it become the world's largest internet company.S1150052_week9
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Rakuten plans to make English the official language of the company by the end of the year. All internal and company-wide meetings will be conducted in English, even if no foreigners are present. While this aims to boost overseas sales, some employees argue that not all roles require English proficiency. Forcing English ability on all employees, with the threat of firing those who cannot speak English in two years, is seen as too extreme by some.Rakuten
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Rakuten aims to become the world's largest internet company and is expanding its global business. As part of this strategy, Rakuten plans to adopt English as the official internal language by the end of 2012. This will allow the company to better serve its growing international customer base and 400 non-Japanese employees. However, making English the primary language also presents risks, as many Japanese employees may have difficulties communicating and providing high quality service in English.ÎÞÌâ¥×¥ì¥¼¥ó¥Æ©`¥·¥ç¥ó8
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Rakuten, a major Japanese e-commerce company, plans to conduct all business operations in English by the end of 2012. To achieve this, Rakuten will provide English language training to employees and transition board meetings and internal documents to English. While using English can help the company expand globally and improve employee skills, some worry communication issues may arise for those with weaker English abilities. Rakuten's goal is to become the top internet company worldwide and transform from a Japanese to a global firm.Purezen5 1
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Rakuten is planning to make English its official company language. The company president Hiroshi Mikitani speaks English at conferences and said employees who cannot speak English may be dismissed. While Rakuten has many non-Japanese employees globally, nearly all board members are Japanese. Few other major Japanese companies have made English an official language, though many aim to improve employees' English skills to expand overseas.Purezen5
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Rakuten is planning to make English its official company language. The company president Hiroshi Mikitani has said dismissals may occur for those unable to speak English, though currently only 16% of Rakuten's employees are non-Japanese. While improving English skills is seen as beneficial for expanding overseas, actually enforcing English as the sole official language would be difficult for a Japanese company given cultural norms around communication.E h w
E h wpotato023
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Rakuten, a large Japanese e-commerce company, announced in 2010 that it would make English its official language by 2012. With over 6,000 global employees of which 400 are non-Japanese, Rakuten aims to conduct all internal meetings and communications in English to better operate internationally and prepare employees to work with foreign partners and markets. While this shift puts pressure on employees to improve their English skills, it may disadvantage those without sufficient ability who otherwise have strong job performance records.Week08
Week08s1200197
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Rakuten is a large Japanese internet company that operates shopping sites and owns a baseball team. In 2012, Rakuten made English its official company language to help internationalize its business and expand to more countries. This has helped Rakuten recruit global talent and collaborate more easily with international partners, though some obstacles remain in fully adopting English. The goal is for English to allow Rakuten to become both a more global company and the top internet company worldwide.Rakuten
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Rakuten is planning to conduct all company meetings and business operations in English in order to better serve their global customers and expand their international operations. To achieve this goal, Rakuten is placing strong emphasis on improving the English language skills of their employees through mandatory English lessons and TOEIC testing to ensure a minimum level of proficiency. This company-wide transition to English represents a major reform that leadership hopes will position Rakuten for continued global growth.How rakuten is.pptx
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Rakuten is planning to make English the official language of the company by 2012. All internal meetings will be conducted in English, even if no foreigners are present. Employees who are unable to communicate effectively in English within two years may lose their jobs. The company aims to operate entirely in English as it expands its global business. Rakuten's CEO believes this shift to English is necessary for the company to achieve its goal of becoming a major international player.Week8 roi
Week8 rois1200222
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Rakuten, a major Japanese internet company, plans to conduct all business operations in English by the end of 2012 in order to expand its global reach from six countries to 27 or more. To help employees, Rakuten provides English conversation classes and conducting all board meetings and documents in English. However, some question if a Japanese company can truly change how business is done in Japan by adopting English. Rakuten aims to become the top global internet service provider.Rakuten
Rakutenfamicuri
?
Rakuten aims to become a global company by expanding internationally and diversifying out of Japan. To achieve this, Rakuten will make English its official company language to facilitate communication with overseas employees and clients. While this may cause talent drain as Japanese employees struggle with English, it will also allow Rakuten to share business strategies globally and recruit internationally. Overall, adopting English is necessary for Rakuten to escape its domestic focus and succeed in the growing global e-commerce market.Rakuten
Rakutenfamicuri
?
Rakuten aims to become a global company by expanding internationally and diversifying out of Japan. To achieve this, Rakuten will make English its official company language to facilitate communication with overseas employees and clients. While this may cause talent drain as Japanese employees struggle with English, it will also allow Rakuten to share business strategies globally and recruit internationally. Overall, adopting English is necessary for Rakuten to escape its domestic focus and succeed in the growing global e-commerce market.How rakuten is_planning_to_run_their_entire_bu
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Rakuten plans to make English its official language by 2012 in order to better serve international customers and work with foreign companies. The company aims to create an environment where employees are motivated to learn English through programs like discounted lessons. While employees pay for their own lessons, not using English could result in termination within two years. Establishing English as the official language is intended to help Rakuten become a more global company.How rakuten's business in english
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Rakuten is a large Japanese e-commerce company. In 2012, Rakuten announced that English would become its official language. Board meetings and internal communications switched to English, and employees who did not learn English faced dismissal. While controversial, Rakuten invested heavily in English training for employees. Making English mandatory aimed to allow employees to communicate and work internationally without relying on translators. This policy attempted to develop a more globally competent workforce for Rakuten's expanding international operations.Week9
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Rakuten, a Japanese e-commerce company, announced in 2010 that it would make English the common language used throughout the company. The CEO said this was necessary for Rakuten to grow into a global corporation as it established more overseas offices and joint ventures. Employees were given TOEIC score targets and opportunities to study English through internal sessions and short study abroad programs. While English skills improved, reaching a 60% green zone rate by 2012, some long-time employees opted to retire and it remained to be seen how the policy impacted day-to-day work.Presentation5
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Rakuten is a Japanese e-commerce company that provides 40 online services. Two years ago, Rakuten announced that English would be the official language for employees. This policy requires employees to be proficient in English for meetings and promotions. The goals are to improve communication, expand overseas business, and for Rakuten to ultimately become the largest online service provider globally.More from s1180023 (13)
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Rakuten
- 1. How Rakuten is planning to run their entire business in English? s1180023 Kentaro Sekine
- 2. Outline ¡ñ What is Rakuten? ¡ñ Strategy ¡ñ Problem ¡ñ Other company's opinion ¡ñ Summary ¡ñ References
- 3. What is Rakuten? ¡ñ Rakuten is a company in Japan that is providing the Internet synthesis service including the Internet shopping. ¡ñ There are about 66 million members of the group in Rakuten. ¡ñ It was established by current chairman's Hiroshi Mikitani in 1997.
- 4. What is Rakuten? ¡ñ Rakuten forms the Rakuten group, and is the center company. ¡ñ It developed the EC business, the credit card business, the activities banking, the portal media business, the travel business, the bond business, and the professional sports business in the group.
- 5. Strategy ¡ñ Rakuten made English an official language in July, 2012. ¡ñ Even if the foreigner is not attending the meeting, it speaks in English. ¡ñ The president said that the employee who was not able to speak English in two years would be fired.
- 6. Strategy ¡ñ The employee should be able to speak English so that Rakuten may aim to expand overseas sales. ¡ñ The Rakuten employee has applied for the lesson from an English language school. ¡ñ In addition, it is necessary to achieve a high score with TOEIC.
- 7. Problem ¡ñ The problem is that Rakuten employees are under a lot of pressure to study English. ¡ñ It is a big problem to fire the person because the employee who cannot speak English is out of the question.
- 8. Other company's opinion ¡ñ There is a person who agrees and disagrees that it makes English an official language. ¡ñ A certain person says that it should improve employee's English. ¡ñ A certain person says that it need not speak in English if there are a lot of Japanese in the meeting.
- 9. Summary ¡ñ Rakuten made English an official language last year. ¡ñ A lot of employees have applied for the lesson while being under a lot of pressure to study English. ¡ñ There are a lot of people who think it is necessary to expand overseas sales though there are pros and cons in this idea.
- 10. References ¡ñ http://www.rakuten.co.jp/ ¡ñ http://www.japantimes.co.jp/news/2010/07/16/news ¡ñ http://corp.rakuten.co.jp/careers/business/strategy/