Ele ex09 2

Jun 18, 20130 likes330 views

s1190124

Rakuten is a large Japanese e-commerce company that plans to conduct all business operations in English. In 2010, Rakuten decided to transition its official workplace language to English, which was completed by the end of 2012. The CEO aims to transform Rakuten into a global rather than Japanese company. Employees risk firing if unable to communicate in English within two years and menus are written in English. The policy aims to strengthen overseas sales as many Japanese employees cannot speak English, which puts the company at a disadvantage globally.

Contents
● What is Rakuten?
● Berif History of Rakuten
● English in Rakuten
● Why is English so important?
● Businesses in foreign countries
● Conclusion
● References

What is Rakuten?
Rakuten is one of the most largest e-commerce company in
Japan.
They expands their company to many bussinesses
● E-Commerce Market Place
● Credit and Payments
● Potral and Media
● Travel

History
● February 7, 1997:Founded
● December 7, 2000: M&A with Infoseek
● June 30, 2010: Decided to change their
language to English
● July, 2012: Completed changing their
language to Engulish

English in Rakuten
● In 2010, Rakuten decided to change their
official language in workspace to English.
● By the end of 2012, they are going to
change their language to English entirely.
● Hiroshi Mikitani, the CEO of Rakuten,
desires his company to become a world
company rather than a japanese company.

● Their policy is people who can not speak
English on some level in 2 years after they
entered Rakuten, will be fired.
● Even cafeteria menus are written in English.
● Employees must take 600-750 TOEIC score.

Why English so Important?
● Rakuten has 6000 employees but 400 are
from foreign countries.
● In their policy, they would like to expand their
oversea sales, but Japanese people often
can not speak English. This is strong
disadvantage. So they decided their
language in the company entirely.

Businesses in Foreign
countries
● Rakuten has taken over many companies
even in foreign countries.
○ They are targeting foreign countries rather than
Japan.
● There are many world-wide companies in
Japan:
○ Automobile Makers
○ Uniqlo
○ Nomura Group
● But being different with Rakuten, they do not
have rules of language in companies.

Conclusion
● Rakuten is large Japanese e-commerce
company, but they would like to expand their
businesses to overseas.
● They have strict rules of language in the
company.
○ they must use English in the company.
● Their policy is stronger than any other
Japanese world-wide companies.

References
● Rakuten's all-English edict a bold move, but
risky too
○ http://www.japantimes.co.jp/news/2010/07/16/news/rakutens-all-english-edict-a-bold-
move-but-risky-too/#.Ub_pdVB_w3E
● Rakuten's decision on English not welcomed
by everyone
○ http://www.japantoday.com/category/kuchikomi/view/rakutens-decision-on-english-not-welcomed-by-
everyone
● Rakuten to make English official language
○ http://www.asahi.com/english/TKY201007010404.html

Rakuten is a large Japanese e-commerce company that is planning to conduct all business operations in English. In 2010, Rakuten decided to transition its official workplace language to English to be completed by 2012. The CEO aims to make Rakuten a world company, not just a Japanese one. Using English exclusively is intended to help expand overseas sales and accommodate foreign employees, since many Japanese workers lack English skills. Rakuten has strict policies requiring a minimum English proficiency and allowing termination for those who do not meet the language standards after two years.

E h wpotato023

Rakuten, a large Japanese e-commerce company, announced in 2010 that it would make English its official language by 2012. With over 6,000 global employees of which 400 are non-Japanese, Rakuten aims to conduct all internal meetings and communications in English to better operate internationally and prepare employees to work with foreign partners and markets. While this shift puts pressure on employees to improve their English skills, it may disadvantage those without sufficient ability who otherwise have strong job performance records.

How rakutenTsubasa Omori

Rakuten has adopted English as its official corporate language in order to facilitate communication with its growing number of foreign employees from acquired international companies. All Rakuten employees are required to achieve an intermediate English level within two years as measured by a TOEIC score of 600-750, or else they risk being fired. This strict English requirement is necessitated by Rakuten's global expansion and contrasts with the more lenient policies of other major Japanese companies like Uniqlo and Nomura.

How rakuten is plannning to run their entire business in englishkeisuke3508

Rakuten has adopted English as its official corporate language. All employees have two years to learn English and are required to use it in daily business operations, including meetings and email. Those who do not achieve an intermediate English level based on TOEIC scores by this deadline may be fired. Rakuten has taken this approach because it has many foreign subsidiaries and employees, requiring a common language for communication. However, some argue the policy is too forceful and it would be sufficient for employees to speak English only with foreign colleagues.

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Rakuten is planning to make English its official language and require all employees to speak English, even when only Japanese speakers are present. The company's president said board members who cannot speak English within two years will be fired. Rakuten is providing English lessons to 200 employees through an exclusive contract with Berlitz Japan Inc., but many more employees applied than could be accommodated. Achieving certain scores on the TOEIC English proficiency test will be required for promotion at Rakuten. The company believes establishing English as the official language is important as it continues to expand globally.

How rakuten's business in englishs1180100

Rakuten is a large Japanese e-commerce company. In 2012, Rakuten announced that English would become its official language. Board meetings and internal communications switched to English, and employees who did not learn English faced dismissal. While controversial, Rakuten invested heavily in English training for employees. Making English mandatory aimed to allow employees to communicate and work internationally without relying on translators. This policy attempted to develop a more globally competent workforce for Rakuten's expanding international operations.

プレゼンテjafidhkaj

- Rakuten, a major Japanese online retailer, will require all business meetings to be conducted in English starting on July 2nd as part of an effort to improve employees' English language skills. - Rakuten's president believes the company is ready for this change, as the average English proficiency test scores of employees have risen 160 points over the past 18 months. - He argues that improving English skills is important for Japanese companies to become global leaders and understand international business developments.

Engs1180023

Rakuten plans to make English the official language of the company by the end of the year. All internal and company-wide meetings will be conducted in English, even if no foreigners are present. While this aims to boost overseas sales, some employees argue that not all roles require English proficiency. Forcing English ability on all employees, with the threat of firing those who cannot speak English in two years, is seen as too extreme by some.

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Amazon operates entirely on Linux. It sells a wide range of products and provides personalized recommendations to customers. Amazon also has a marketplace that allows third-party sellers to sell new and used goods through Amazon's platform. It handles all transactions and shipping for third-party sellers. Amazon tracks customers and builds customer profiles to provide personalized experiences and recommendations.

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Supa Soup is a high-calorie soup cube that can be prepared quickly by stirring it into boiling water. It provides sustained energy with low salt. The document describes advertising campaigns for Supa Soup including TV ads showing families enjoying the product in various settings. It also discusses market research, packaging, and comparisons to competitors' products and ads. Limitations of filming and using video software are addressed along with the importance of audience feedback to improve ads.

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McDonald's strategies for business in China include opening a new restaurant per day to reach 2000 total locations by 2013. Currently only 6 of McDonald's 1300 China locations are franchised, but the company plans to increase franchising to as much as 20% of locations to accelerate growth. McDonald's has successfully localized for the Chinese market by representing American modernization and efficiency while also influencing social behaviors and manners through its representation of Western food culture.

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Technology has revolutionized business in several ways. It has allowed for faster communication and information sharing through email and online files. Most business is now conducted over computers and mobile devices, which offer ways to organize information and remove barriers of distance. The internet in particular has proven an inexpensive way for businesses of all sizes to reach more customers through e-commerce, online advertising, and remote work opportunities.

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Rakutens1180023

Rakuten, a large Japanese company, made English its official language in 2012. This was done as part of a strategy to expand overseas sales by ensuring all employees can communicate in English. However, it has put pressure on employees to learn English through lessons and exams. While some see it as important for international business, others think speaking Japanese should still be allowed in some internal meetings.

How Rakuten is planning to run their entire business in English?s1180091

Rakuten is planning to make English their official company language by 2012 in order to better serve their growing international customer base and expand overseas. With 6,000 employees globally and acquisitions of foreign companies, Rakuten feels it is important for their Japanese staff to improve their English skills to communicate effectively. While this shift puts pressure on employees to learn English, it aims to help Rakuten engage globally and understand international business trends.

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Rakuten is planning to make English its official company language. The company president Hiroshi Mikitani has said dismissals may occur for those unable to speak English, though currently only 16% of Rakuten's employees are non-Japanese. While improving English skills is seen as beneficial for expanding overseas, actually enforcing English as the sole official language would be difficult for a Japanese company given cultural norms around communication.

Purezen5 1s1170187

Rakuten is planning to make English its official company language. The company president Hiroshi Mikitani speaks English at conferences and said employees who cannot speak English may be dismissed. While Rakuten has many non-Japanese employees globally, nearly all board members are Japanese. Few other major Japanese companies have made English an official language, though many aim to improve employees' English skills to expand overseas.

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Rakuten aims to become the world's largest internet company and is expanding its global business. As part of this strategy, Rakuten plans to adopt English as the official internal language by the end of 2012. This will allow the company to better serve its growing international customer base and 400 non-Japanese employees. However, making English the primary language also presents risks, as many Japanese employees may have difficulties communicating and providing high quality service in English.

How Rakuten is planning to run their entire business in English?s1170181

Rakuten is a major Japanese e-commerce company that plans to conduct all business operations in English by 2012. This includes holding board meetings and creating internal documents in English only. The goal is to expand internationally to 27 countries and increase annual sales. While using English may help employees improve skills and opportunities, some risks include missing talents from those with weaker English abilities and potential communication issues within companies. Rakuten aims to become the top global internet company with this strategy.

Ex09Yusuke Sato

Rakuten is making English its official language within the company. Meetings will be conducted in English regardless of whether foreigners are present. Board members who cannot speak English within two years will be fired. Rakuten has 6,000 global employees of which 400 are non-Japanese, and aims to increase English proficiency among its Japanese staff. Achieving certain scores on the TOEIC English test will be required for promotions. Rakuten's president is fluent in English and committed to adopting English, allowing the company to be one of the few Japanese firms to make this change.

How rakuten is planning to run their entire business in english?Watasan

Rakuten is planning to make English its official corporate language by 2012. As a large Japanese company with over 6,000 global employees and operations in other countries, Rakuten believes adopting English will help it better communicate internationally and understand global business trends. However, requiring strong English skills could disadvantage some long-term Japanese employees without sufficient language abilities from advancing in the company. The document discusses Rakuten's reasons for the change to English and some of the potential challenges it presents.

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Rakuten plans to transition all internal communication to English by July 2012 in order to better support its global expansion and become a truly global company. However, some argue that requiring all employees to use English so hastily could negatively impact motivation and business operations if employees' English skills are not adequately developed first. There is a risk that employees who struggle with English may receive lower performance ratings or that the company could lose vitality if language skills are not improved to a level that supports meaningful business discussions. The plan may need review and slower implementation to help ensure employee English abilities are sufficiently strengthened without adverse effects.

How rakuten is.pptxKenji Yamada

Rakuten is planning to make English the official language of the company by 2012. All internal meetings will be conducted in English, even if no foreigners are present. Employees who are unable to communicate effectively in English within two years may lose their jobs. The company aims to operate entirely in English as it expands its global business. Rakuten's CEO believes this shift to English is necessary for the company to achieve its goal of becoming a major international player.

Week08s1200197

Rakuten is a large Japanese internet company that operates shopping sites and owns a baseball team. In 2012, Rakuten made English its official company language to help internationalize its business and expand to more countries. This has helped Rakuten recruit global talent and collaborate more easily with international partners, though some obstacles remain in fully adopting English. The goal is for English to allow Rakuten to become both a more global company and the top internet company worldwide.

RakutenDukNV

Rakuten is the largest e-commerce company in Japan, founded in 1997. It generates $4.7 billion annually in revenue. In 2010, Rakuten announced plans to adopt English as its official language by mid-2012 in an effort to expand internationally. To achieve this, Rakuten set minimum English proficiency levels for employees and began conducting all meetings and using English documents. While a major change for a Japanese company, Rakuten believes adopting English as the official language will help it become the world's largest internet company.

RakutenYanai Junnosuke

Rakuten is planning to run its entire business in English by making English its official language. Meetings will be conducted in English regardless of whether foreigners are present. Board members who cannot speak English within two years will be fired. Rakuten employees are under pressure to learn English, with 200 out of 3,000 employees taking lessons. Achieving certain scores on the TOEIC English proficiency test will be required for promotion at Rakuten.

Strategy of rakutens1150027

Rakuten believes that being able to communicate in English is essential for their continued global expansion. They have made English the official language for all internal communications and aim to have all employees conversant in English by 2012. Some employees feel this is too risky, but Rakuten's president insists that English proficiency is as fundamental as arithmetic for the company. Rakuten has expanded its e-commerce business globally through acquisitions in countries like the US and France, and aims to share platforms rather than business models between regions.

Week8 rois1200222

Rakuten, a major Japanese internet company, plans to conduct all business operations in English by the end of 2012 in order to expand its global reach from six countries to 27 or more. To help employees, Rakuten provides English conversation classes and conducting all board meetings and documents in English. However, some question if a Japanese company can truly change how business is done in Japan by adopting English. Rakuten aims to become the top global internet service provider.

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Ele ex09 2

1. How Rakuten is planning to run their entire bussiness in English? s1190124 Mitsunari Ishii

2. Contents ● What is Rakuten? ● Berif History of Rakuten ● English in Rakuten ● Why is English so important? ● Businesses in foreign countries ● Conclusion ● References

3. What is Rakuten? Rakuten is one of the most largest e-commerce company in Japan. They expands their company to many bussinesses ● E-Commerce Market Place ● Credit and Payments ● Potral and Media ● Travel

4. History ● February 7, 1997:Founded ● December 7, 2000: M&A with Infoseek ● June 30, 2010: Decided to change their language to English ● July, 2012: Completed changing their language to Engulish

5. English in Rakuten ● In 2010, Rakuten decided to change their official language in workspace to English. ● By the end of 2012, they are going to change their language to English entirely. ● Hiroshi Mikitani, the CEO of Rakuten, desires his company to become a world company rather than a japanese company.

6. ● Their policy is people who can not speak English on some level in 2 years after they entered Rakuten, will be fired. ● Even cafeteria menus are written in English. ● Employees must take 600-750 TOEIC score.

7. Why English so Important? ● Rakuten has 6000 employees but 400 are from foreign countries. ● In their policy, they would like to expand their oversea sales, but Japanese people often can not speak English. This is strong disadvantage. So they decided their language in the company entirely.

8. Businesses in Foreign countries ● Rakuten has taken over many companies even in foreign countries. ○ They are targeting foreign countries rather than Japan. ● There are many world-wide companies in Japan: ○ Automobile Makers ○ Uniqlo ○ Nomura Group ● But being different with Rakuten, they do not have rules of language in companies.

9. Conclusion ● Rakuten is large Japanese e-commerce company, but they would like to expand their businesses to overseas. ● They have strict rules of language in the company. ○ they must use English in the company. ● Their policy is stronger than any other Japanese world-wide companies.

10. References ● Rakuten's all-English edict a bold move, but risky too ○ http://www.japantimes.co.jp/news/2010/07/16/news/rakutens-all-english-edict-a-bold- move-but-risky-too/#.Ub_pdVB_w3E ● Rakuten's decision on English not welcomed by everyone ○ http://www.japantoday.com/category/kuchikomi/view/rakutens-decision-on-english-not-welcomed-by- everyone ● Rakuten to make English official language ○ http://www.asahi.com/english/TKY201007010404.html

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