Ranking Factors In Google Ads
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Bidding amount is a factor in Google Ad rankings, with higher bids resulting in higher search placement, but quality also matters. Other important factors include ad relevance to the location, device, and time of the user being targeted, as well as improvements from ad extensions. While bidding can help, ranking first or second requires optimizing all factors like quality, relevance and extensions to win the "ranking game".
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Note on Typographical Errors:
A few typographical errors remain in the current version of the paper and are noted below for clarification:
On page 9: "Risk Analysis / Risk Analysis" should read "Risk Analysis / Risk Assessment".
On page 12: "VA: Value at Risk" should be corrected to "VR: Value at Risk".
On page 12: "TOC" should be corrected to "TCO" (Total Cost of Ownership).
Fig.1 I forgot to add WAF....but it is okay because I described a messed up company.
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- 1. Ranking Factors In Google Ads 6
- 2. Ranking Factors In Google Ads Your bid amount, the higher the bidding is the higher your chances of being among the top four search results are. The quality of your ad and the time of auction All the location, devices and time related to your ads. Is your ad relevant to the context of each person that you are targeting? Are you offering your best to your audience? On a scale of 1 to 10, how much improvements do you ad extensions make?
- 3. Bidding isnt the only factor that will help you win the ranking game but yes, it does serve as a push. However, to win or to get the first or second spot, its important that you pay heed to all of the above mentioned factors.