Red Bull : Case Study
- 2. Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. It was made to vitalize body and mind and to improve endurance, alertness, concentration, and reaction speed. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. Red Bull holds a 70 percent share of the world market for energy drinks, or functional beverages, a category it was largely responsible for building.
- 4. Find out how they maintain the title of being The Worlds Leading Energy Drink. How do they make use of social media in their advertisements?
- 5. Strategy Red Bull organizes and creates sporting events where talented athletes can perform their own skills and ambition. With the use of social media, they post images and videos that focus on the extreme sports and athletes. As a result of posting these eye catching images, the post frequently clock up tens of thousands of likes and hundreds of comments. The strategy seems to be to create these exhilarating moments, then sit back and let consumers spread the word on social networks.
- 8. Stratos Effect Dubbed "the mission to the edge of space," it featured Felix Baumgartner making a freefall jump from 24 miles above the earth. In the six months immediately following Stratos, sales rose 7% to $1.6 billion in the U.S.
- 9. Red Bull has a progressive strategy which continues to evolve moving forward. Digital and Social media will be the center of their promotional campaign. The audience expects a lot within this technological era. Red Bull has to strive in order to uphold the title of being The Worlds Leading Energy Drink.
- 10. References http://rickmulready.com/social-media- success/ http://www.business.umt.edu/Soba/fea tureStories/redbullmarketing.aspx https://econsultancy.com/blog/62178- how-red-bull-uses-facebook-twitter- pinterest-and- google#i.ho7v1w25aealv0 http://www.referenceforbusiness.com/ history2/94/Red-Bull-Gmbh.html http://energydrink.redbull.com/facts- red-bull