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- 1. H- 1103, Elite Homz Sector 77, Noida Uttar Pradesh 201301 chhabra.reena626@gmail.com Mobile: +91- 9599980611 Reena Chhabra Professional Experience August 2014 till date- General Manager -Xenious group of hotels Job profile: Spearhead activities related to setting up of sales & reservations team and preopening of property Define/implement forecast, budgets and business plan for corporate office and owner Launch various promotional schemes to generate brand awareness across loc al market and otherwise source market Focus on marketing of property through social media Coordinate with various support teams in ensuring smooth functioning of property Interact with major whole sales agents at road show/ exhibitions etc. aiming at maximizing brand awareness Liaise with hotel management for market positioning in development of collateral sales materials and advertising campaign sales materials and advertising campaign strategies Focus on enhancing visibility in the target market segment and in the hospitality community Ensure compliance to organizational sales/administrative procedures and maintain updated documentation of official records Maintain sales systems and work towards generating additional sales from various market segments Enhance client satisfaction through prompt resolution of issues Build /maintain productive business relationship with existing clients /prospects aimed at identification /development of new business opportunities Negotiate contracts with major corporates Monitor electronic market and manage OTA channels. Sign major RFP accounts across the globe for the organization. Focus on cross selling activities Participate in trade shows within and outside India Collaborate with the corporate office in preopening of properties Monitor performance & training of team members and render productivity enhancement feedback Instrumental in setting up of hotels in Rajasthan and Delhi based on collated market intelligence on competition/ other market trends Introduced the loyalty program for guest and bookers Coordinated with the F&B Manager in designing / marketing F&B promotion and theme nights Ensured smooth functioning of day to day hotel operations
- 2. April 2012 till date- July 2014 Hospitality Division of Assotech -Ghaziabad Director Sales & Marketing Working with Indias one of the largest Serviced Apartment in NCR with 272 Room Inventory with huge meeting / Conference facilities. Strategize and executed sales campaigns resulting in generation of desired Room and banquet revenue. Working on various segments to increase the productivity. Working with Relocation companies and with upcoming projects for long stay. Booked all aspects of group business; corporate, associations weddings and simultaneously keeping a track on the upcoming events. Identified and pursued new business opportunities in a competitive, rapidly changing industry through new account development. Developed and implemented strategic financial and marketing plans for team success. Lead, manage and motivate an effective team of sales professionals to achieve budgeted sales Establish team sales goals and allocate key accounts to each member April 2010- March 2012 - Frasers Hospitality -New Delhi Director Sales and Marketing Work with the General Manager and relevant parties to develop a marketing plan that identifies market niche and segments and defines a tactical plan to achieve goals and targets set. Monitor and review sales production and adjust sales activities, account coverage and sales priorities in order to achieve plan goals. Establish account qualification criteria and use market research and telemarketing resources to identify priority accounts and assign sales to ensure optimal coverage. Propose and oversee the set-up of a viable sales administration system covering portfolio and database management to meet sales teams needs, as well as to audit the system and monitor its maintenance Lead, manage and motivate an effective team of sales professionals to achieve budgeted sales Establish team sales goals and allocate key accounts to each member Maintain responsibility for selected key accounts Optimise room utilization by accessing the demand and supply for rooms Co-ordinate close frequent and open communication with HQ Corporate Sales & Marketing personnel and sister properties. Attend Sales meets organised by the company at Jakarta, Singapore and various locations from time to time and represent Frasers India at various forums such as SATTE, ATM etc. Organise road shows and show around to increase market awareness. Coordinate and manage print and electronic media to increase awareness and visibility. Assess market conditions for business development and expansion. Training teams on Standard operating procedures. Ensuring brand protection for all the collaterals as well as the graphic standards. Organise outdoor media campaign in accordance to the brand standards. Budgeting and forecasting. Recruitment and development of sales and marketing team. Monitor electronic market and manage OTA channels.
- 3. June 2009- April 2010 Radisson MBD - Noida Head Sales Primarily a Hotel which caters to Corporate Business, I was recruited to introduce hotel to cater to Leisure and MICE segment additionally with Corporate Segment. Building of relationship with corporate and MICE operators. Creating product awareness amongst Corporate, Travel agents, PCO and MICE Operators. Contracting and working out of winter/ summer rate strategy. Presenting of the sales strategy to the management for corporate leisure and MICE. Planning FAM trips of the hotel for Corporate, Travel trade partners & MICE Operators Planning of rate strategy for valley periods and catering to calendar of events. Implement marketing strategies which are designed to increase awareness in the local market. . Ensure all materials used to market the Hotel are in accordance with brand standards. Planning team output and monthly, weekly, daily and yearly sales call planners. I had a team of 6 six people reporting into me. Prepare sales and marketing MIS for the holding company as well as Carlson (Radisson). December 2006 May 2009 Intercontinental-The Grand, New Delhi Sales Manager In charge of generating MICE business for Delhi hotel. Rate Contracting and client servicing of all the Associations and Travel agents (MICE) and Professional Conference organizers. Planning of the annual rate calendar based on Calendar of events and focusing on maximizing revenues. Developing new Markets and also maintaining cordial relation with the present ones for better retention. Telemarketing for business development. Implementing Credit policies of the hotel and credit follow up with the agents, associations and PCOs. Setting up of the MICE as a separate department, create data base, establish processes separately for unit sales and regional sales Started producing revenues from day one as MICE usually has business for future Budgeting and forecasting
- 4. Feb 2005- December 2006 - The Metropolitan Hotel Nikko, New Delhi Sales Manager- Leisure In charge of generating Leisure business for the hotel. Rate Contracting and client servicing of all the Major Tour operators and Travel agents. Planning of the annual rate calendar and focusing on maximizing revenues. Developing new Markets and also maintaining cordial relation with the present ones for better retention. Telemarketing for business development. Implementing Credit policies of the hotel and credit follow up with the agents. Planning of rate buckets. Setting up of targets for the dept. And budgeting. INSTRUMENTAL IN INCREASING THE LEISURE CONTRIBUTION FROM AN AVERAGE OF 900 RM NIGHTS TO 1200 RM NIGHTS /MONTH. April 2001-Jan 2005 - Sterling Days Inn Resorts, New Delhi Asst. Sales Manager- Hotel Sales & Marketing In charge of the Hotel Sales & Marketing in Delhi Administration of the Delhi Hotel Sales Branch and Reservation Develop Sale Strategies for New Markets Ensure high level of satisfaction amongst Travel Agents and the Corporate Market Respond and coordinate to resolve to resolve any Complaints or Disputes Created a good rapport with corporate like BHEL, Shriram fertilizer, India Today, Birla Corporation, Life Medicare & Biotech, Ranbaxy, Sunpharma, Siemens and many more. Feb 1997- Mar 2001 Club Mahindra Kolkata Sr. Sales Coordinator Servicing of Corporate Clients and Travel Agents Coordinating Sales support functions Generating Reports and tracking Outstanding in Market Handled Reservation & Cancellations, refund cases Handled Corporate and Travel Agents Education 1994- 1996 Bhawanipore Collage- Bachelor of Arts Intermediate from Jalan Girls Collage- Arts Schooling from Albany Hall Kolkata Diploma in Travel & Tourism Course