The document compares calculations for the dimensions and volume of an old and new Reese's packaging design. The new design packages 6 Reese's cups together in a cylindrical container rather than 2 cups in a rectangular wrapper. It will use recycled materials and be more cost effective to produce while allowing Reese's to charge a higher price. A survey found that 7 out of 10 people preferred the 6-pack option if it provided better value.