Measuring service value in a B2B context of cloud computing

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This document summarizes a presentation on a research project about measuring service value in business-to-business cloud computing contexts. The presentation introduces the topic, outlines the research question about developing a service value model for infrastructure as a service (IaaS). It discusses previous work on related topics, the proposed qualitative and quantitative methods to be used, and argues that the study will address gaps in understanding service value and potentially benefit practice.

Service value in a business-
to-business context of cloud
computing
Roland Padilla (PhD candidate)
Department of Computing and Information Systems
01 June 2013

“Just like water from the tap in your kitchen, cloud
computing services can be turned on or off
quickly as needed. Like at the water company,
there is a team of dedicated professionals
making sure the service provided is safe,
secure and available on a 24/7 basis. When the
tap isn’t on, not only are you saving water, but
you aren’t paying for resources you don’t
currently need.”
-Vivek Kundra, previous CIO during the Obama administration
Reference: Sourya (2011) The Architect of the Official Cloud Computing Revolution, accessed from
http://www.cloudtweaks.com/2011/04/the-architect-of-the-official-cloud-computing-revolution-cio-vivek-kundra/ on 31 May
2013

Presentation Outline
I. Introduction
II.Main
A)Research question
B)What is known about the topic
C)Methods to be used
D)Work done to date
E)Relevance of the project
III.Conclusion

I. Introduction
Why - SSMED; Research project; ICT practice
Why this research – research priority; gap
What's in it for you – motivated; publish; contribution
What this presentation will cover- timings; points

A. Outline of topic and statement of
research questions
What problem will this research address – service value
measurement in B2B contexts; frameworks
What exactly will I investigate – service value model;
IaaS
What question will this study attempt to answer -
research question

B. Literature review and analysis
1. What work has already been done on this research
topic/problem – service value model; IaaS framework
2. What are the highlights of earlier research – outsourcing;
Cloud service model; formative approach
3. Where are the 'gaps' or needs now

C. Framework of methods to be used
in the investigation
1. What methods or approaches will I use to answer my
research questions – qual + QUANT
2. Why these and not others?
3. What data will I collect?

D. Summary of progress to date
1. What are the major stages of the project?
2. What has already been done?

E. Argument for the relevance and
importance of this study
1. Once completed, how will this study address the need,
problem or gap?
2. What are the potential outcomes and benefits
of the study?

III. Conclusion
1. The questions that this study will address
2. How they relate to the current research literature
3. The methods I will use
4. The fact that this project is in its early stages, but I hope
hat when completed, it will make a significant contribution.
Note: Structure was based on UniMelb's Postgraduate Essentials
https://sakai.unimelb.edu.au/portal/site/0b355b09-a0c8-4979-aee0-b3c3f8162895/page/bdecc746-
0b69-42eb-bd15-e4e5585e766c

Questions and suggestions
Reference: Hallatt, A. (2009) Arctic Circle accessed from http://www.thecomicstrips.com/subject/The-Cloud+Computing-Comic-Strips.php on 31May2013.

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Measuring service value in a B2B context of cloud computing

1. Service value in a business- to-business context of cloud computing Roland Padilla (PhD candidate) Department of Computing and Information Systems 01 June 2013

2. “Just like water from the tap in your kitchen, cloud computing services can be turned on or off quickly as needed. Like at the water company, there is a team of dedicated professionals making sure the service provided is safe, secure and available on a 24/7 basis. When the tap isn’t on, not only are you saving water, but you aren’t paying for resources you don’t currently need.” -Vivek Kundra, previous CIO during the Obama administration Reference: Sourya (2011) The Architect of the Official Cloud Computing Revolution, accessed from http://www.cloudtweaks.com/2011/04/the-architect-of-the-official-cloud-computing-revolution-cio-vivek-kundra/ on 31 May 2013

3. Presentation Outline I. Introduction II.Main A)Research question B)What is known about the topic C)Methods to be used D)Work done to date E)Relevance of the project III.Conclusion

4. I. Introduction Why - SSMED; Research project; ICT practice Why this research – research priority; gap What's in it for you – motivated; publish; contribution What this presentation will cover- timings; points

5. A. Outline of topic and statement of research questions What problem will this research address – service value measurement in B2B contexts; frameworks What exactly will I investigate – service value model; IaaS What question will this study attempt to answer - research question

6. B. Literature review and analysis 1. What work has already been done on this research topic/problem – service value model; IaaS framework 2. What are the highlights of earlier research – outsourcing; Cloud service model; formative approach 3. Where are the 'gaps' or needs now

7. C. Framework of methods to be used in the investigation 1. What methods or approaches will I use to answer my research questions – qual + QUANT 2. Why these and not others? 3. What data will I collect?

8. D. Summary of progress to date 1. What are the major stages of the project? 2. What has already been done?

9. E. Argument for the relevance and importance of this study 1. Once completed, how will this study address the need, problem or gap? 2. What are the potential outcomes and benefits of the study?

10. III. Conclusion 1. The questions that this study will address 2. How they relate to the current research literature 3. The methods I will use 4. The fact that this project is in its early stages, but I hope hat when completed, it will make a significant contribution. Note: Structure was based on UniMelb's Postgraduate Essentials https://sakai.unimelb.edu.au/portal/site/0b355b09-a0c8-4979-aee0-b3c3f8162895/page/bdecc746- 0b69-42eb-bd15-e4e5585e766c

11. Questions and suggestions Reference: Hallatt, A. (2009) Arctic Circle accessed from http://www.thecomicstrips.com/subject/The-Cloud+Computing-Comic-Strips.php on 31May2013.

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Measuring service value in a B2B context of cloud computing

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