This document discusses how resorts can benefit from an accessible website that allows clients to sign up to receive targeted information. Any client information collected is automatically added to a contact relationship manager for personalized communications. Websites and email links can be tracked to better understand visitors' interests, and detailed reports allow resorts to determine the most popular areas. Automated tools are recommended for optimizing social media presence, sending vacation reminders, tailored newsletters, text message replies to guests, and conducting post-stay surveys to improve services and marketing.