The document summarizes the results of a questionnaire given to a target audience of 14-19 year olds for a horror film trailer. It found that most respondents were female, went to the cinema 1-3 times a month, preferred murder and knives as horror conventions, and thought playgrounds or isolated houses made the best settings over high schools. It also determined that the audience preferred psychological and supernatural horror genres and found the trailer for The Ring to be the most effective.