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- 1. JIM BRINKLEY 4359 NE 1st Terrace Oakland Park, Florida 33334 339-236-4400 PROFESSIONAL EXPERIENCE BRINC CREATIVE LLC Creative Consultant 2012 - present Clients include: Meaningful Beauty Cindy Crawford, Regus, MetroStyle, Chadwicks, Proactiv and Proactiv+ ARAMARK UNIFORM SERVICES A leader in professional services, providing award winning uniform and career apparel, food services, facilities management to health care institutions, universities and school districts, stadiums and arenas and businesses around the world. Vice President, Creative Services July 2007 2012 n Creative Business leader overseeing ARAMARK Direct Sales & Rental Division n Responsible for establishing creative strategies to support overall business objectives n Responsible for all photo shoots ( on figure and still life ) all designed to grow sales and customer base n Translate merchandise offering into viable sales driven catalogs, direct mail promotions, sales presentations for external and internal sales teams, web presentations, production print and paper, while also providing leadership, training and growth opportunities to in-house and free-lance creative team. n Redesigned shopARAMARK.com for a modern look and feel with improved functionality. n Ability to transfer strong analytical data into successful creative/marketing actions n Ensure staffing integrity while offering cost efficiencies, ( I was able to cut over $1million in first year ), I then maintained an annual budget of less $1 million, efficiency being the key word to saving and maximizing costs, while delivering top quality results. n VP of Merchandising ( for 2 years ) during which time I was able to drive consistent color standards. After color standardization, we revised color naming conventions so ensure the blue pants matched the blue shirts. n I pushed the team to drive better fit, so that all garments were engineered to pre-set industry standards. n Eliminated product redundancies and reduced inventory levels by over $50 million. n I was able to instill in the team a methodology to maximize the use of core fabrics that ARAMARK already owned as well as key garment patterns, driving sales growth and increasing profit margins with no financial risk. Ive worked with Jim for the past 3+ years on catalogs and direct mail promos featuring Cindy Crawford and the Meaningful Beauty skincare line, Proactiv and Proactive+ and always found Jim to be not only delightful to work with, but also tireless when it comes to getting the perfect look and feel for a product shot or an ad. Jim is the ideal art director for any project...he is a perfectionist! He is focused and persistent in driving to the heart of the message with a visual viewpoint that is always on target. Jims eye for detail and balance is unmatched. PEGGY BREWSTER Marketing Manager, Guthy-Renker LLC creative focused on results
- 2. REDCATS USA / a division of the luxury and lifestyle group PPR (Pinault-Printemps-Redoute) now Kering A global leader in retail and home shopping with 9 catalogs and e-commerce websites, encompassing 3 misses apparel brands, 4 plus-size fashion brands and 2 home decorating & gift brands within the USA. Vice President, Creative Services July 2004 2007 n Creative business leader responsible for creating, staffing, developing and overseeing an in-house creative group to service 3 key womans brands within the Boston Apparel Group located in West Bridgewater, MA. Therefore, successfully cutting NYC creative agency costs by at least 75%, while staying within the limitations of the local creative resources within the Boston area. n Responsible for establishing creative strategies to support overall business objectives. n Re-Energize merchandise presentation into viable and relevant sales driven catalog and web site for Chadwicks, MetroStyle (formerly Lerner Catalog) and Jessica London n Responsible for leading a staff of 47 to execute all creative aspects of catalog, web and collateral development, logo redesign, print and web design as well as print production. n Ability to transfer strong analytical research data into successful creative/marketing/sales actions. n Managed an annual budget of $50+ million. I was at ARAMARK Uniform Services as VP of Sales and Marketing responsible for the National Accounts organization from 2001 until 2010. I had the pleasure of working with Jim while he was at ARAMARK. Jim is amazing at what he does! At first, I had my reservations that any creative leader would be able to make the transition from selling fashion and beauty to selling uniforms to steel mills and construction workers. I was quickly proven wrong. Jim entirely redesigned our presentations, updating the quality of the graphics, message and resulting impact. Jims work was fresh, modern and interesting to ARAMARK customers, resulting in significant sales growth. We, a team of over 500 sales people across the country, were in desperate need of sales tools that looked modern, distinctive and relevant, yet consistent with our current branding that would set ARAMARK apart from the competition. Jim was able to blend all of those needs seamlessly and the results were astounding. The feedback from our entire sales team was extremely positive from the beginning, Jims creative helped us win more business as a result and for the first time, we could present our brand as a modern contender without looking like a 1960s Sears and Roebuck catalog. In addition, Jim is a pleasure to work with and will enhance the brand and messaging of any organization fortunate enough to have him on staff. SHIRLEY SCHUMACHER SVP, Field Sales at U.S. Security Associates, Inc. I regard Jim not only as someone who is a creative visionary but also a former boss, a mentor, but more importantly as a friend. His creativity permeates his leadership approach, strategy and vision and he helped me grow by guiding me and empowering me to make decisions, while supporting and encouraging me to continue to stretch my skills and yet trust my instincts. He also knew when to challenge me when appropriate in order to help me consider even more possibilities with regards to solution options. And he did all these things for his entire team...it is his leadership qualities that led to highly successful creative teams and leaders. MYLENE HENDRICK Director of Web content Strategy, E-Commerce at TJX 2
- 3. AGA An international full-service advertising design and direct marketing agency with expertise in creative strategy, brand development. Vice President, Creative Director (July 1994 July 2004) n Responsible for delivering outstanding creative, from concept to print for the largest contributor to profit for the agency. Customers included Roamans, Chadwicks, Jessica London, Avenue, Marks and Spencer, Paul Stuart, Godiva, Broder Brothers and Harrods accounts. AS WELL AS REBRANDING Fredericks of Hollywood and other new business pitches. n Co-managed a staff of 21 people who executed all aspects of each clients brand development. n Managed budgets in excess of $20 million annually MARKE COMMUNICATIONS Creative Director July 1992 July 1994 n Responsible for all creative direction on the Chadwicks account. n Contributing Creative Director for Bloomingdales, Barrie Pace, Nations Bank and Talbots accounts. SMATT FLORENCE INC. Design Director March 1990 July 1992 with primary focus on the Soho Galleries and Artists show announcements. n Responsible for concept, graphic design and photo art direction for catalog, newspaper, magazine advertising and direct mail accounts. n Clients included: Honeybee, Nan Duskin, Fortunoff, Hanover Direct, Swid Powell, Leo Castelli Galleries, Speigel, American Airlines, Bloomingdales and Dillards. n Concept and design for Leo Castelli Gallery announcements. Artists included Roy Liechtenstein, Mike and Doug Starn, James Brown and Keith Sonnier. n Concept and all collateral design for Leo Castellis 35 Anniversary celebration as well as a conceptual space transformation. 568 Broadway NYC. BRINC Creative Consultant June 1989 March 1990 n Art direction, design and branding. Clients included Vogue Patterns, Vogue Knitting, John Peden, Rob Rossi, Lynn Kohlman, MARKE Communications, Bloomingdales, Hanover Direct, Talbots, Mercantile Stores, Mark Shale, The French Boot Store and Ann Taylor. VOGUE PATTERNS, BUTTERICK PATTERNS AND VOGUE KNITTING Creative Director June 1981 May 1989 BLOOMINGDALES ADVERTISING Art Director May 1980 June 1981 EDUCATION Parsons School of Design, New York City, New York BFA, Fashion Illustration and Retail Advertising 1977-1980 Jim and I worked very closely for over 10 years on a number of significant projects at AGA. He is one of the most diligent and hard-working creative directors, I have ever worked with. He has extensive experience in print media and e-commerce, particularly in fashion and is very adept at translating customer data and marketing objectives into creative design thats both functional and compelling. His talent and expertise in design and photography has enabled him to produce outstanding visuals that align with each brands business objectives and ultimately contribute to their growth. I would recommend Jim for his ability to always go above and beyond expectations and deliver on-target creative that gets results. ELIZABETH PAWLAK Director of Account Services at Full Beauty Brands