RonMarcusCV2016
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Ron Marcus is a 27-year branding and marketing expert with experience leading branding, marketing, and demand generation efforts for various B2B SMB companies. He has consulted for companies helping them rebrand and launch new marketing programs, and has held marketing leadership roles developing branding, websites, collateral, and campaigns. Ron has an MBA and bachelor's degree in marketing and is proficient in various design, video, and marketing automation tools.
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RonMarcusCV2016
- 1. 油 Ron Marcus, MBA ron@brandvivo.com | 858.224.2098 | http://www.linkedin.com/in/ronshindytv 11148 Caminito Rodar San Diego CA 92126 27-year branding and marketing practitioner油 Executive-level brand, marketing and demand generation expert with diverse B2B SMB experience.油 Expertise: o Brand positioning o B2B marketing o Demand generation油 o Team leadership o Creative direction o Messaging & copywriting油 o Media relations o Planning & budgeting o Culture building 油 Professional Experience油 Brand & Marketing Consultant BRANDV I V O, San Diego, CA, October 2013 Present油 Provided executive-level strategic consulting and tactical execution for branding, marketing communications and demand generation programs.油 Conceived, wrote, designed and produced a complete corporate brand and marketing communications package for Arbor Continuity, a risk management consultancy for enterprise-size companies, providing the credibility it needed to win such global clients as Experian, Coca Cola Bottling and Rabobank. Reported to the CEO. Guided the executive team of Top Producer Executive Network (TPEN), a peer advisory group for top North American farmers, through a custom, collaborative strategic brand audit process. The outcome was the new brand presentation and marketing communications needed to attract and recruit an expanded segment of members. Wrote, designed and produced a new website, sales videos, an email campaign and sales collateral. Consulted with the leadership team at I2B Networks, a San Diego IT services company, to successfully rebrand as Spacelink and launch its demand generation program. Directed the creation of new visual identity. Wrote, designed and produced new sales collateral and websites for Spacelink and its subsidiary. Launched their content marketing effort. Reported to the CEO. Elevated the brand image of M Bar C Construction, a San Marcos firm specializing in building steel structures, to bring it in line with the firms position as a top provider in its industry. Redesigned and rewrote its website, marketing materials and trade show assets, leading to a period of significant sales growth. Conceived and produced a broad range of print, video and online marketing communications for many clients including Vistage International, Silvergate Bank, ZCA Bags, RevCult and ChefsBest. Marketing Director ZUZA, Carlsbad, CA, September 2011 October 2013油 Managed all marketing for this service company. Was part of the executive team and reported to the CEO.油 Guided the executive team through a full, custom brand and culture audit process, enabling the firms breakthrough transformation from simply a commercial printer to a full-service marketing support company. Completely rebranded the company. Conceived its new name and logo. Developed its visual identity system, key messaging, website, marketing collateral and trade show booth presentation. Developed a program and worked with all the employees to align the corporate culture with the new brand and mission, improving morale, cooperation and productivity company-wide. Carefully managed a limited budget to quickly achieve mass brand awareness for ZUZA in the San Diego region, with an advertising campaign in the San Diego Business Journal and KPBS, SEO/SEM, content marketing (with several years of authoring blog articles and white papers), corporate videos (produced in-house), local trade shows and direct marketing campaigns. Achieved as high as 200% ROI on individual campaigns. CV Ron Marcus Branding & Marketing Expert 1 of 2油
- 2. 油 Implemented demand generation campaigns leveraging the Pardot and GreenRope marketing automation platforms. Integrated Pardot and Salesforce for an end-to-end demand funnel solution. Was a featured speaker at the 2012 Pardot Elevate Conference. Creative Director Epiphany Marketing, San Diego, CA, November 2001 September 2011油 Directed a team of designers and writers to provide branding and marketing services to San Diego companies. Managed the evolution of the brand for Torrey Pines Bank. Wrote, designed and produced marketing communications, campaigns and a new website for this regional bank over a three-year engagement. Was so successful that we were retained to do the same by other divisions of the bank's parent company. Supported the sales growth and successful store expansion of Geppettos Toy Stores for several years. Conceived, wrote, designed and produced print and video advertising and point of purchase. Got Geppettos on local TV news two years running with the Top Ten Toys for the Holidays PR effort. Our work won the best toy store marketing award for Geppettos at the New York Toy Fair in 2004. Conceived, wrote, designed and produced print, video and online marketing communications for numerous additional clients including Petco, Mission Federal Credit Union, Liquid Environmental Solutions, iTECH Engineering, UCSD, ETC Building & Design, MIR3 and Mama's Kitchen. Created and produced Shindy.TV, a popular local online television show about lifestyle and entertainment in San Diego. Managed a team of ten, including videographers, editors, host talent and graphic designers. Produced over thirty episodes in three years.油 Director of Corporate Communications Entropia, San Diego CA, December 2000 September 2001油 Provider of SAAS software enabling distributed computing among thousands of PCs in a corporate network. Reported to the CEO and VP Marketing.油 Successfully promoted Entropia as the leading innovator in the hot peer-to-peer computing space. Managed all marketing communications activities, including messaging, collateral, PR and trade shows. Performed all copywriting. Supervised an internal marketing and creative team and outside PR 鍖rm, Edelman Worldwide. Director of Marketing Synergy Microsystems, San Diego, CA, June 1997 May 2000油 VME Bus single board computer manufacturer (now part of Curtiss Wright). Reported to the CEO. 油 Managed all of marketing. Conceived, wrote, design and produced all sales and marketing collateral.油 Managed tradeshows, including selection, logistics, presentation and staffing. Was a booth presenter.油 Teamed with the sales department to perform sales calls and configure the new company CRM.油 Helped set the firm on a path to eventually be acquired in 2004. Education油 Master of Business Administration, University of Redlands, May 2000. Cumulative GPA: 3.92油 Bachelor of Science, Marketing, Magna Cum Laude, San Diego State University, May 1989油 Proficiencies油 Expert: Photoshop, InDesign, Illustrator, Final Cut Pro X, Microsoft Office, WordPress, print pre-press production, public speaking油 Working knowledge: Pardot, GreenRope, ActiveCampaign, MailChimp, Constant Contact, Salesforce, HTML, CSS, SEO, SEM, Social Media Spanish: Basic working proficiency油 CV Ron Marcus Branding & Marketing Expert 2 of 2油