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RESUME - B.V.RAMANA MURTHY
- 1. B.V.RAMANA MURTHY M.sc (Ag ) , MABM, MBA Flat No:413, Block 4, ANIL CASTLE, Opp. NRI Indian Springs school,Gollapudi - 521225, Vijayawada Rural KrishnaDistrict, Andhra Pradesh , Mobile : 9866711602 ramana.gara@gmail.com _____________________________________________________________________________ Background : A Masters in Agri- Business Management , Masters in Agriculture and Masters in Business Administration. Management with 18 plus years experience in Product Development / Business Development / Training/ Extension / Research / Liaison with Agriculture Universities , Research Stations and Department of Agriculture in Andhra Pradesh. KEY SKILSS : 1. Planning and budgeting of Product Promotion in the Given States. 2. Conducting in-house Research Trials on new Insecticides , Fungicides , Herbicides , Plant Growth regulators and Specialty Nutrients. 3. Preparation of Scientific Research Reports and Presentations and Presentation of papers in National and international conferences. 4. Coordinating with Acharya N.G.Ranga Agriculture University , YSR Horticulture University and other Universities , Research stations for payment , Implementation and getting final report of Regulatory trials. 5. Collecting competitor information about pipeline product trials , New product launches and other updates like Sales of newly launched Products. 6. Conducting Exploratory Research Trials and demos to create confidence to Sales and Marketing teams 7. Conducting on farm demos and field days to convince performance of product to end users 8. Meticulous documentation of reports Commercial , Regulatory and Research ( Internal and External Communication)
- 2. 9. Take up pilot projects and implement them with ambitious SMART goals with profit orientation 10. Training Sales and Marketing teams on USPs , Competitive positioning and regular technical Training EXPERIENCE : 1.CHEMINOVA INDIA( Now FMC India ) LIMITED . Development Manager - AP ( 1st February 2013 till date) 1. Planning and budgeting of Product Promotion in the Given States. 2. Conducting in-house Research Trials on new Insecticides , Fungicides , Herbicides , Plant Growth regulators and Specialty Nutrients and Submission of Research reports and Presentations. 3. Preparation of Scientific Research Reports and Presentations and Presentation of papers in National and international conferences. 4. Coordinating with Acharya N.G.Ranga Agriculture University , YSR Horticulture University and other Universities , Research stations for payment , Implementation and getting final report of Regulatory trials. 5. Collecting competitor information about pipeline product trials , New product launches and other updates like Sales of newly launched Products. 6. Training Sales and Marketing teams on USPs , Competitive positioning and regular technical Training Present ( 2015 ) CTC : 8,63 ,000/- ( To be revised this year ) 2.NAGARJUNA AGRI CHEM LIMITED., Development Manager: (Sep2011 to 31st January 2013) : 1. Developing Product promotion strategies for AP Zone-1 ( Coastal AP &Chittoor District ) 2. Training sales teams in Specialty Products ( Focus Products ) and identifying untapped potential 3. Responsible for sale of Specialty Products ( Profit Generating Products ) setting targets and Review of sales team for achieving set benchmarks of these products. 3. MAKHTESHIM AGAN INDIA LIMITED ( Now ADAMA ) : (June 2009 to Aug2011 ) : Marketing Development Manager a. Responsible for Market and product development activities of Warangal and Karimnagar districts
- 3. Leading a team of 7 Sales Executives and 60 Field Assistants b. Responsible for planning, forecasting, placement and liquidation of ' A- Category'- (Focused and profit generating) products of company. c. Setting targets for Review of Sales team for achieving targets of A- category Products. 4. COROMANDEL INTERNATIONAL : ( September 2002 to June 2009) : Asst. Manager Marketing ( Performed the roles of sales , Retail Sales , Market Development etc., ) o Responsible for implementation of pilot projects in AP o Responsible for designing POP , Cable TV Ads, and Promotion material in telugu language. o Responsible for merchandising . o Responsible for supporting RSMs in profit generation in stores. o Received best performer in India for two times. 5. BCT KRISHI VIGYAN KENDRA (ICAR) - Training Assistant (1997to 99): Visakhapatnam : . Responsible for transfer of Agricultural Technology .Responsible for training farmers , rural youth and woman on Agricultural technology 6. NATIONAL RESEARCH CENTRE FOR OIL PALM ( NRCOP PEDAVEGI)Eluru. Research Associate (1996 to 1997) . Management of 150 acres oil palm seed Garden EDUCATION : 1. Master of Agri-business Management ( Acharya NG Ranga Agricultural University - Rajendranagar, Hyderabad) - 2000-2002.( 78%) : Published paper in Indian Journal of Agricultural Marketing Internship: Mahendra Hybrid Seed Technology : Study on Marketing of vegetable seeds in Ranagareddy and Medak districts. 2. Master of Science in Agriculture - Plant Pathology( ANGRAU , Agrl. College - Bapatla) 82% : Conducted Study on Rural consumer preferences towards Tea. Presented paper in international conference on frontiers in fungal bio-technology. 3. Masters in Business Administration( IGNOU) with specialization in Marketing Management : 71 % Conducted Research on Black gram Leaf Crinkle Virus. 4. Bachelor of Science in Agriculture( Agrl. College - Naira) 75 % PERSONAL PROFILE : Languages Known :Telugu and English ( Professionally Read, Write and Speak) Hindi ( Understand and manage with people) Extracurricular Activities :Elocution , Debate, Script writing, Poetry(Telugu), Acting.
- 4. 1. Member of Editorial board of College Magazine 2. Participated in South Indian Universities Youth festival. Computer Skills : Hands on experience in MS- Office ( Word , Excel and Power point) , Internet References : 1. Mr. CAS Naidu Head Product Development ( INDIA) ADAMA , Mobile :09971291119. 2. Dr. G. Shankar ( Ex- Sr. General Manager and Head Business Development ,- Asia Pacific ,Cheminova India Ltd., ) Present : Vice- President . Ramicides. Mobile :09980031954. Date of Birth :Second June 1970 (B.V. Ramana Murthy)