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- 1. Sandeep kumar San.maac@yahoo.com House no- E - 36, 1st Floor, Vijay Vihar Phase - 2, Near B D Jain Public School, Rohini, Sector - 3 New delhi- 11085 Mobile- 8510015914/9136207164 Availability-Fortnight Preferred Location-Anywhere in Delhi Career Objective To excel in the area of Marketing, Promotion & Advertising so that I can provide the level of cult branding to the product assigned. Professional Analysis A high-energy Middle Manager with analytical understanding of complex marketing objective and ability to manage cross-functional teams for developing and implementing Promotional strategies to meet them. Experience Insight As Sales & Marketing Incharge in Richer & Beckner Marketing Limited., Corporate office Delhi from April 2014 to Continue. Routine Assignments in Richer & Beckner Marketing Limited 1. Monthly Sales & Marketing activity Planning & implementation discussion with director & zonal sales manager. 2. Organizing the monthly sales meeting effectively for product training , monthly target vs. achievement & next month target. 3. MIS BTL Reporting & Presentation share with all sales & marketing team by month end. 4. Planning & Execution product promotional activity for Modern Trade, Standalone Stores & General Trade. 5. Followup with sales team on daily basis regarding there monthly target vs. achievement like payment followup & order from super stockiest / stockiest. 6. Working with Zonal Sales Manager / Area Sales Manager during product launch in new market anywhere in Northern India. 7. Visit super stockiest for there monthly outstanding & claims settlement. 8. Discussion with super stockiest & distributors to understand the market problem and back end support requirement. 9. Team Management - Check promoters requirement based on the criteria laid down, Recruitment, Training, Performance Appraisal, Salary and Incentive Calculations. 10. Coordinate with advertising agency to creative like promotional creative as new product launching and many more.
- 2. As Marketing Manager in Richer & Beckner Marketing Limited., Corporate office Delhi from April 2012 to March 2014. Routine Assignments in Richer & Beckner Marketing Limited 1. Plan the all BTL & ATL Marketing Activity for Branch according the monthly and corporate budget and execute the same branch level from core Marketing team or Zonal Marketing Officer 2. Organizing the product launches effectively by ensuring the availability of POPs, Product literature, Demonstrators Training & Sales Staff Training 3. Plan the all canopy promotional activity to direct sale and to create the consumer awareness from corporate office 4. Brand promotional activities Glow signs, In-shop branding, local event participation, outdoor site identification etc. according the budget 5. Plan the company promotional van activity monthly and execute the same. Prepare the daily target vs achievement data & analysis the report and present the same in monthly corporate meeting 6. Coordinate with advertising agency to creative like promotional creative as new product launching, new campaign launching, and improve exiting product branding creative and many more. 7. Indenting POP requirement of different categories/brands (counter wise, for specific meets/ demo activities/exhibitions) to HO and deployment through distribution channel and merchandisers 8. MIS BTL Reporting & Presentation share with all sales & marketing team by month end. 9. Team Management - Check promoters requirement based on the criteria laid down, Recruitment, Training, Performance Appraisal, Salary and Incentive Calculations. 10. Plan & execute company promotional van activity for west U.P. , Rajasthan & Bihar territory like monthly route plan, van tracking through GPS online tracking system, assigned promoters targets and planed contest activity for consumer. As Marketing Executive Rungta tea Pvt. Ltd., Corporate office Delhi from April 2011 to August 2012. Routine Assignments in Rungta Tea Pvt. Ltd 1. Plan the all BTL & ATL Marketing Activity for Branch according the monthly and corporate budget and execute the same branch level from core Marketing team or Zonal Marketing Officer 2. Organizing the product launches effectively by ensuring the availability of POPs, Product literature, Demonstrators Training & Sales Staff Training 3. Plan the all canopy promotional activity to direct sale and to create the consumer awareness from corporate office 4. Brand promotional activities Glow signs, In-shop branding, local event participation, outdoor site identification etc. according the budget 5. Plan the company promotional van activity monthly and execute the same. Prepare the daily target vs achievement data & analysis the report and present the same in
- 3. monthly corporate meeting 6. Coordinate with advertising agency to creative like promotional creative as new product launching, new campaign launching, and improve exiting product branding creative and many more. 7. Indenting POP requirement of different categories/brands (counter wise, for specific meets/ demo activities/exhibitions) to HO and deployment through distribution channel and merchandisers 8. MIS BTL Reporting & Presentation share with all sales & marketing team by month end. 9. Team Management - Check promoters requirement based on the criteria laid down, Recruitment, Training, Performance Appraisal, Salary and Incentive Calculations. 10. Plan & execute company promotional van activity for west U.P. , Rajasthan & Bihar territory like monthly route plan, van tracking through GPS online tracking system, assigned promoters targets and planed contest activity for consumer. As Marketing Executive in Videocon Industries Ltd, Western UP(Ghaziabad Branch) & from 18 March 2010 to April 2011. Routine Assignments in Videocon Industries Limited Ghaziabad Independent Assignments Poto Products launches in North India. Participation in Aahar International Expo and IITF Trade fair , Pragati Maidan. Stall designing & Execution of Activity. D2h satellite Mall Promotion in Videocon Industries Ltd Rungta Real Gold Select Tea Launching part & plan the all ATL & BTL Marketing Activity and executed them through Branch Level along with ZMO Rungta Thak Gya Ghora, Ujala Quality ka campaign plan and execute the same for North Bihar and Rajasthan Marketing Promotional Van activity branding part & Route plan and sales target vs achievement along with monthly plan. Qualifications 1. Professional: Masters of Business administrator (MBA), IIMT College, Meerut. Related Subjects: Strategic Marketing Management, Branding, Media Planning Advertising Management Percentage: 64% 2. Academic: Graduation from CCS University, Meerut
- 4. 3. Diploma in 3d Multimedia & Animation from Maac Preet Vihar, New Delhi. Computer Proficiency MS-Office, Working Knowledge of SAP, Busy, Coreldraw, 3d Max, Maya , Adobe Photoshop, Adobe Primer Pro, Fusion , FCP and Internet savvy Personal Information Fathers Name : Late. Shree Dheer Singh Marital Status : Single Sex : Male Date of Birth : July 20, 1987 Hobby : Singing Songs & Couplets Personality : Type A personality References : Jaspinder Kaur (HR Head at Richer & Beckner Marketing limited. ) (Mob- 8860540274) Date : Place New Delhi ( Sandeep Kumar )