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- 1. Brooke Gestson 651-271-2834 bgestson@gmail.com Education Bachelor of Science in Marketing Communications Minor in Public Relations University of Wisconsin-River Falls (UWRF) May 2017 Major GPA: 3.89, Deans List Marketing Communications Experience Communications Intern, County Managers Office, Ramsey County, MN May 2016-Present Developed and updated written and visual content including web copy, brochures, newsletters and other marketing materials for both online and print Created social media posts and campaigns for Facebook, LinkedIn and Twitter while maintaining an organized and up-to-date editorial calendar Constructed the weekly internal newsletter sent out to over 3,000 employees to distribute information regarding department updates, system changes and other relevant information Produced a new feature of the internal newsletter to highlight positions and departments within the county to promote unity and awareness across all departments Gathered monthly metrics from all social media platforms as well as internal and external websites to formulate an analytics report reflecting objectives progression, usage and platform popularity Public Relations Intern, Miss Lino Lakes Ambassador Program, Lino Lakes, MN Summer 2015 More than doubled application rate of ambassador candidates in 2015 through direct communication with the target audience Used Canva to design flyers, applications, and advertisements for fundraisers and events to increase participation within the program and their events Coordinated multiple events including breakfast fundraisers, self-defense class, and ambassador coronation that accommodated about 200 people and sets the stage for the next chosen ambassadors Worked to maintain the positive image the program has among the community by communicating with the city council, police force, press, and other members of the city during community events Additional Work Experience Career Peer Advisor, UWRF August 2016 to Present Reviewed resum辿s and cover letters for proper sentence structure, good wording, and overall layout of documents with students who preparing for job applications and interviews Prepped students thoroughly for interviews including practice questions, posture, and proper appearance Participated in setting up as well as attending events for Career Week at UWRF which includes a networking social, interview prep session, opportunity fair, and career fair Assisted students in creating online job and LinkedIn profiles to increase likelihood of matching in employer keyword searches within candidate pool Resident Assistant, Residence Life, UWRF 2015 to 2016 Barista, Caribou Coffee, Lino Lakes, MN 2012 to 2016 Multi-Media Skills Designed and developed marketing collateral such as advertisements, photographs, and labels through Adobe InDesign and Photoshop as well as the online website Canva Frequently utilize Demographics Now to construct detailed target audience characteristics and profiles Created audio and visual stories through the use of Adobe Premiere and Audacity Experienced in writing news releases for both online and print in Associated Press (AP) style