Retail trend watch: Customizing
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This document discusses customizing trends in the fashion industry. It begins with defining customization and mass customization. It then discusses why customization is becoming popular and provides examples from companies like Motorola, Metro Bike, and Rooy that allow for product customization. The document concludes by considering how the fashion industry could make use of customization.
Retail trend watch: Customizing
- 1. Retail
- 2. trend
- 3. watch(2):
- 4. Customizing
- 6. Kim
- 7. Yu
- 8. Lim
- 10. |
- 13. Fashion
- 14. Design
- 15. /
- 16. 20095490
- 19. |
- 22. 2013.11.3
- 24. Contents
- 26. 1
- 27. The
- 28. feature
- 29. of
- 30. customizing
- 31. trend
- 32. 4
- 34. Conclusion
- 37. 1-1
- 40. definition
- 41. 4-1
- 44. how
- 45. fashion
- 46. industry
- 47. could
- 48. use
- 49. 1-2
- 52. mass
- 53. customization
- 76. customizing
- 77. trend
- 79. 1-3
- 82. why
- 83. customizing
- 84. is
- 85. popular
- 87. 1-4
- 90. articles
- 92. 2
- 94. Case
- 95. study
- 97. 2-1
- 100. motorola
- 101. 2-2
- 104. metro
- 105. bike
- 106. 2-3
- 109. rooy
- 110. 2-4
- 113. costomi
- 114. 3
- 116. Prospect
- 118. 3-1
- 121. 3d
- 122. printer
- 123. 3-2
- 126. the
- 127. effect
- 128. of
- 129. 3d
- 130. printer
- 132. The
- 133. Feature
- 134. of
- 135. customizing
- 136. tr end
- 138. 1-1
- 139. Customizing
- 141. Trend
- 143. Definition
- 144. of
- 145. Customizing
- 146. 생산업체나
- 147. 수공업자들이
- 148. 고객의
- 149. 요구에
- 150. 따라
- 151. 제품을
- 152. 만들어주는
- 153. 일종의
- 154. 맞춤 제작
- 155. 서비스를
- 156. 말하는
- 157. 것으로,
- 158. ‘주문
- 159. 제작하다’라는
- 160. 뜻의
- 161. customize에서
- 162. 나온
- 163. 말이다.
- 164. 최근에는
- 165. IT산업의
- 166. 발전으로
- 167. 개발된
- 168. 솔루션이나
- 169. 기타
- 170. 서비스를
- 171. 소비자 의
- 172. 요구에
- 173. 따라
- 174. 원하는
- 175. 형태로
- 176. 재구성·재설계하여
- 177. 판매하는
- 178. 것으로
- 179. 그
- 180. 의미가
- 181. 확장되었다.
- 182. 역으로
- 183. 타사의
- 184. 솔루션을
- 185. 가져와
- 186. 자사의
- 187. 제품에
- 188. 결합하여
- 189. 서비스하 는
- 190. 것
- 191. 역시
- 192. 커스터마이징이라고
- 193. 한다.
- 195. The
- 196. customized
- 197. producing
- 198. service
- 199. considering
- 200. consumer’s
- 201. needs.
- 203. The
- 204. meaning
- 205. is
- 206. from
- 207. the
- 208. word
- 209. “customize”.
- 211. Nowadays
- 212. the
- 213. meaning
- 214. of
- 216. ‘cu stomizing’
- 217. is
- 218. used
- 219. when
- 220. they
- 221. sell
- 222. product
- 223. after
- 224. reuniting
- 225. and
- 226. reenginee ring
- 227. by
- 228. consumer’s
- 229. needs.
- 230. Also,
- 231. the
- 232. service
- 233. applicating
- 234. other
- 235. companie s’
- 236. solution
- 237. is
- 238. called
- 239. ‘customizing’
- 240. .
- 246. [네이버 지식백과] 커스터 마이징 [Customizing] (매일경제, 매경닷컴)
- 250. 1-3
- 251. Customizing
- 253. Trend
- 255. Definition
- 256. of
- 257. Mass
- 258. customization
- 260. Production
- 261. of
- 262. personalized
- 263. or
- 264. custom-tailored
- 265. goods
- 266. or
- 267. services
- 268. to
- 269. meet
- 270. consume rs'
- 271. diverse
- 272. and
- 273. changing
- 274. needs
- 275. at
- 276. near
- 277. massproduction
- 278. prices.
- 279. Enabled
- 280. by
- 281. technol ogies
- 282. such
- 283. as
- 284. computerization,
- 285. internet,
- 286. product
- 287. modularization,
- 288. and
- 289. lean
- 290. product ion,
- 291. it
- 292. portends
- 293. the
- 294. ultimate
- 295. stage
- 296. in
- 297. market
- 298. segmentation
- 299. where
- 300. every
- 301. customer
- 302. can
- 303. have
- 304. exactly
- 305. what
- 306. he
- 307. or
- 308. she
- 309. wants.
- 313. [
- 316. 1-4
- 317. Customizing
- 319. Trend
- 321. Why
- 322. customizing
- 323. is
- 324. popular
- 326. 1.
- 327. Many
- 328. people
- 329. want
- 330. to
- 331. be
- 332. different
- 333. form
- 334. other
- 335. people
- 339. 2.
- 340. Consumers
- 341. are
- 342. more
- 343. expressive
- 346. 3.
- 347. Rational
- 348. consumption
- 349. is
- 350. increasing
- 359. Newly-coined
- 360. word
- 361. was
- 362. created
- 365. Prosumer
- 367. (producer
- 368. +
- 369. consumer)
- 370. Creasumer
- 371. (creative
- 372. +
- 373. consumer)
- 374. Modisumer
- 376. (modify
- 377. +
- 378. consumer)
- 380. DIY
- 383. And
- 384. Companies
- 385. have
- 386. started
- 387. to
- 388. use
- 389. personalized
- 390. or
- 391. custom-tailored
- 392. goods
- 393. or
- 394. service
- 397. 1-5
- 398. Article
- 401. ‘Modisumer’
- 403. 1-6
- 404. Article
- 406. ‘Mens
- 407. customize d
- 408. suit’
- 410. Case
- 411. Study
- 414. 2-1
- 415. Motorola
- 416. ‘Ara
- 417. project’
- 420. Customized
- 421. Sm artphone
- 428. 2-2
- 429. Metro
- 430. bike
- 432. A
- 433. bike
- 434. that
- 435. users
- 436. could
- 437. design
- 438. th e
- 439. part
- 440. of
- 441. bike
- 443. 2-3
- 444. Rooy
- 446. Web-based
- 447. cro wdsourcing
- 449. footwear
- 450. brand
- 456. 2-4
- 457. Customi
- 459. the
- 460. designer
- 461. bag
- 462. brand
- 463. that
- 465. users
- 466. can
- 467. chang e
- 468. the
- 469. shape
- 470. vari ously
- 474. Prospect
- 476. 3-1
- 477. Prospect
- 478. 3D
- 479. Printer
- 481. You tube clip “[SDF 2013] 3D프린터, 제조업의 부활을 꿈 꾸다 (강민혁 최종언)” http://www.youtube.com/watch?feature=p layer_detailpagev=H1iqSCP3LpA
- 482. 3-2
- 483. Prospect
- 486. 3-3
- 487. Prospect
- 488. The
- 489. effects
- 490. of
- 491. customizing
- 492. and
- 493. 3D
- 494. printer
- 497. + Reference: book『makers 』 by chris anderson / 2013. 5
- 498. Conclusion
- 500. 4-1
- 501. conclusion
- 502. Customizing
- 503. trend
- 504. is
- 505. upgrading.
- 506. In
- 507. the
- 508. past,
- 509. many
- 510. consumers
- 511. came
- 512. up
- 513. with
- 514. “customized-tailored
- 515. suit”
- 516. when
- 517. they
- 518. think
- 519. “customizing”,
- 520. but
- 521. now
- 522. many
- 523. con sumers
- 525. participate
- 526. in
- 527. the
- 528. process
- 529. of
- 530. producing(prosumer),
- 531. modify
- 533. even
- 534. make
- 535. product
- 536. they
- 537. will
- 538. use(DIY),
- 540. And
- 541. there
- 542. are
- 543. technological
- 544. innovation,
- 545. 3D
- 546. printer.
- 548. It
- 549. will
- 550. definitely
- 551. make
- 552. a
- 553. lot
- 554. of
- 555. changes
- 556. in
- 557. the
- 558. world
- 559. of
- 560. production.
- 561. For
- 562. example
- 563. It
- 564. would
- 565. lower
- 566. the
- 567. price
- 568. of
- 569. customized
- 570. merchandise
- 571. dramaticall y
- 572. and
- 573. “DIY
- 574. trend”
- 575. will
- 576. be
- 577. more
- 578. popular.
- 581. So,
- 582. how
- 583. the
- 584. fashion
- 585. industry
- 586. would
- 587. use
- 588. the
- 589. big
- 590. trend?
- 591. Actually
- 592. many
- 593. fashion
- 594. retail
- 595. companies
- 596. already
- 597. use
- 598. “mass
- 599. customization”
- 600. in
- 601. marketing,
- 602. manufacturing,
- 603. retailing
- 604. and
- 605. so
- 606. forth.
- 608. But
- 609. I
- 610. think
- 611. they’ve
- 612. yet
- 613. used
- 614. this
- 615. trend
- 616. superficially.
- 617. Therefore
- 618. I
- 619. suggest
- 620. “DIY
- 621. clothing
- 622. shop”.
- 623. Consumers
- 624. c an
- 625. design
- 626. the
- 627. dress,
- 628. choose
- 629. the
- 630. fabric
- 631. and
- 632. make
- 633. the
- 634. clothes
- 635. they
- 636. wear
- 637. at
- 638. on e
- 639. go
- 640. with
- 641. 3d
- 642. printer
- 643. at
- 644. the
- 645. shop.
- 646. It
- 647. is
- 648. quite
- 649. ridiculous
- 650. now.
- 651. But
- 652. I
- 653. believe
- 654. that
- 655. i t
- 656. will
- 657. be
- 658. possible
- 659. within
- 660. 5
- 661. years.
- 664. Thank
- 665. you.