Study: The Future of VR, AR and Self-Driving CarsLinkedIn
油
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether theyre using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating and in many cases, surprising.
This 際際滷Share explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology and how attitudes change with age, location and seniority level. If youre marketing a tech brand or planning to use VR and wearables to reach a professional audience then these are insights you wont want to miss.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
Rezultati ankete-o-transparentnosti-lokalne-vlasti-u-leskovcu
1. Inicijativa za poveanje transparentnosti
rada lokalne vlasti u Leskovcu
Anketa o transparentnosti
leskovake lokalne samouprave
Leskovac, maj 2012.
2. SADR貼AJ
............................................................................................. 3UVODNE NAPOMENE
..................................................................................................... 4METODOLOGIJA
..................................................................................................................... 5NALAZI
............................................................................................... 5OSNOVNI PODACI
........................................................................................... 6REZULTATI ANKETE
Informisanost o radu lokalne samouprave....................................................................6
Percepcija graana o transparentnosti rada lokalne samouprave..............................9
Ue邸e graana u dono邸enju odluka.........................................................................13
Upoznatost sa normativima........................................................................................17
Percepcija i mi邸ljenje graana o podeli odgovornosti................................................19
................................................................................ 21ZAKLJUCI & PREPORUKE
3. UVODNE NAPOMENE
Anketa o transparentosti rada leskovake lokalne samouprave je sprovedena
tokom meseca marta i aprila 2012. godine, u vi邸e naseljenih mesta na teritoriji
grada Leskovca.
Anketa o transparentosti rada leskovake lokalne samouprave je organizovana
kako bi se istra転ila otvorenost leskovake lokalne samouprave prema lokalnoj
javnosti, te ispitali stavovi i raspolo転enje lokalne javnosti prema ue邸u graana u
dono邸enju odluka.
Ovde datom analizom i predstavljanjem podataka dobijenih pomou ove ankete
omoguen je kritiki osvrt na rad lokalne samouprave u domenima otvorenosti za
javnost, odgovornosti u radu, kao i omoguavanja graanima da uzmu aktivno
ue邸e u dono邸enju odluka, odnosno radu leskovake lokalne samouprave.
Navedeno je veoma bitno radi unapreenja prava graana na dobru upravu,
odnosno prava lokalne javnosti da ih opslu転uje lokalna vlast koja radei u njihovom
najboljem interesu, graane istinito i pravovremeno informi邸e o onome 邸to radi, te
ih aktivno konsultuje i ukljuuje u procese dono邸enje odluka.
Ovom anketom je obuhvaeno 500 punoletnih osoba sa prebivali邸tem na teritoriji
grada Leskovca.
Anketu o transparentnosti leskovake lokalne samouprave sprovelo je Udru転enje
Narodni parlament iz Leskovca zahvaljujui finansijskoj podr邸ci 邸vedskog Ulof
Palme centra.
4. METODOLOGIJA
Anketa o transparentnosti leskovake lokalne samouprave zapoeta je
definisanjem uzorka istra転ivanja, odnosno definisanjem naina odreivanja i
ukljuivanja reprezentativnog dela populacije sa prebivali邸tem na teritoriji grada
Leskovca u ovo anketno istra転ivanje. Kako bi se na kraju ankete dobili 邸to
pouzdaniji podaci kori邸ene su metode namernog i sluajnog metoda uzorkovanja.
Tako je prilikom definisanja uzorka, posebna pa転nja poklonjena proporcionalnoj
zastupljenosti polova i godina starosti, 邸kolskoj spremi, radnog statusa i mesta
stanovanja (u smislu ruralnih ili urbanih podruja) u uzorku istra転ivanja. Sa druge
strane, sam izbor anketnih ispitanika obavljen je po principu sluajnog uzorkovanja
ali unutar unapred poznatog i definisanog, gore navedenog uzorka.
Po godinama starosti, ispitanici su podeljeni u vi邸e starosnih kategorija: 15-30
godina starosti; 31-45 godina starosti; 46-60 godina starosti; i 61 i vi邸e godina
starosti.
to se tie 邸kolske spreme ispitanika izvr邸ena je sledea kategorizacija: bez
obrazovanja; osnovna 邸kola; srednja 邸kola; vi邸a 邸kola ili fakultet.
Radni status: nezaspoleni; zaposleni kod poslodavca; preduzenik; poljoprivrednik;
uenik&student i penzioner.
Primena obeju gore pomenutih metoda uzorkovanja rezultirala je u definisanju
uzorka anketnog istra転ivanja koje je obuhvatilo ukupno 500 punoletnih osoba sa
prebivali邸tem na teritoriji grada Leskovca.
Paralelno sa definisanjem uzorka istra転ivanja izraen je i anketni upitnik koji se
sastojao od ukupno 26 pitanja.
5. NALAZI
Kako je anketa sprovedena uz kori邸enje kvantitativnog metodolo邸kog pristupa
ispod su prezentovani gotovo svi podaci prikupljeni tokom ove ankete. Prvo su
prezentovani osnovni podaci (osnovna statistika) o strukturi osoba koje su
anketirane, razvrstani po polu, godinama starosti, 邸kolskoj spremi, radnom statusu
i mestu stanovanja (u smislu ruralnih ili urbanih podruja). Zatim su prezentovani
podaci dobijeni pomou glavnih, odnosno noseih pitanja ankete.
OSNOVNI PODACI
Anketirano je, kao 邸to je ve pomenuto, ukupno 500 osoba sa boravi邸tem na
teritoriji grada Leskovca. Struktura ispitanika je bila sledea:
Pol ispitanika
%
転enski 49,8
mu邸ki 50,2
Ukupno 100,0
Starost ispitanika %
15-30 godina 23,2
31-45 godina 32,4
46-60 godina 32,0
61 i vi邸e 12,4
Ukupno 100,0
kolska sprema ispitanika %
bez obrazovanja 0,8
osnovna 邸kola 9,0
srednja 邸kola 62,0
vi邸a 邸kola ili fakultet 28,2
Ukupno 100,0
Radni status ispitanika %
nezaposleni 42,4
zaposleni kod poslodavca 34,4
preduzetnik 4,6
poljoprivrednik 1,6
uenik,student 1,6
penzioner 15,4
Ukupno 100,0
33,8% anketiranih je sa sela dok 66,2 anketiranih 転ivi u urbanoj, gradskoj sredini.
6. REZULTATI ANKETE
Po podacima dobijenih pomou ove ankete, graani su oigledno nedovoljno
informisani o radu leskovake lokalne samouprave.
Informisanost o radu lokalne samouprave
7. Nema znaajnijih odstupanja izmeu polova, te i mu邸karci i 転ene poseduju gotovo
podjednaku informisanost o radu leskovake lokalne samouprave. Takoe,
ispitanici razliitih starosnih doba daju poprilino ujednaene odgovore (u odnosu
na procente iz tabele iznad) po pitanju informisanosti o radu leskovake lokalne
samouprave. Kad je u pitanju 邸kolska sprema, rezultati pokazuju da 邸to je vi邸a
邸kolska sprema to je informisanost donekle bolja. Ispitanici sa sela su manje
informisani od ispitanika iz urbanih sredina.
8. Kao i kod prethodnog pitanja, i ovde nema znaajnijih odstupanja u odnosu na
procente iz prethodne tabele, a kad su u pitanju odgovori koje daju ispitanici
razliitih polova i godina starosti, 邸kolske spreme, radnog statusa i mesta
stanovanja.
9. Percepcija graana o transparentnosti rada lokalne samouprave
Pomou pitanja u tabeli iznad ispitana je percepcija graana o te転nji leskovake
lokalne samouprave da istinito i pravovremeno informi邸e graane o svom radu. U
tom smislu, evidentno je da je percepcija ogromne veine graana takva da oni
10. smatraju da u ovoj oblasti leskovaka lokalna samouprava ne ini dovoljno. ak se
ovom preovlaujuem korpusu graana mogu statistiki prikljuiti i oni graani
koji navode da lokalna samouprava pokazuje nameru da istinito i pravovremeno
informi邸e graane, ali da tu nameru ipak ne ostvaruje u praksi, jer namera
oigledno nije dovoljna za istinito i pravovremeno informisanje u praksi.
11. Iako u odgovorima na pitanje iz tabele na prethodnoj stranici ukupno 53,6%
ispitanika odgovara da lokalna samouprava omoguava graanima da iznesu
svoje mi邸ljenje i stavove o aktuelnim lokalnim pitanjima i problemima, te da ovo
lokalna samouprava ini retko, povremeno ili apsolutno, tj. omoguava; samo
19,8% ispitanika (tabela ispod) zna da navede barem jedan nain za izno邸enje
mi邸ljenja ili stava lokalnoj samoupravi. Nedoslednost u odgovorima jasno pokazuje
da graani zapravo nemaju jasnu percepciju koncepta ue邸a graana jer iako ih
vi邸e od polovine tvrdi da lokalna samouprava poprilino razliitom dinamikom
omoguava graanima i graankama da iznesu svoje mi邸ljenje i stavove o
aktuelnim lokalnim pitanjima i problemima, tek jedva jedna petina ispitanika zna da
navede na koji to nain bi to izno邸enje mi邸ljenja i stavova funkcionisalo u praksi.
Da li znate za neki nain pomou kojeg graanin/ka mo転e lokalnoj samoupravi izneti
svoje mi邸ljenje i stav o aktuelnim lokalnim pitanjima i problemima?
%
ne znam 80,2
obraanjem gradonaelniku 2,0
obraanjem ombudsmanu ,4
obraanjem preko odbornika u lokalnoj samoupravi 1,8
obratiti se pismeno nadle転nim institucijama 2,2
pismenim obraanjem povereniku za inform. od javnog znaaja ,4
preko medija 1,2
preko predstavnika mesne zajednice 5,2
putem graanske inicijative ,4
putem Interneta 1,6
putem javne rasprave ,8
putem primedbi i pritu転bi, stavljanjem istih u kutiju 3,8
Ukupno 100,0
12. Kao 邸to se mo転e videti iz ove tabele, 21,2% graana izjavljuje da lokalna
samuprava omoguava izno邸enje pritu転bi na rad svojih slu転benika, ali kod ovog
pitanja nismo ispitivali, kao kod prethodnog, da li bi graani znali da navedu nain
na koji graanin mo転e izneti pritu転bu na rad slu転benika lokalne samouprave ili
javno komunalnih preuzea i ustanova.
13. Ue邸e graana u dono邸enju odluka
Tabela iznad jasno pokazuje da ak vi邸e od 90% graana nikada nije bilo u prilici
da iznese svoje mi邸ljenje ili stav lokalnoj samoupravi o nekom lokalnom pitanju ili
problemu. Ovo namee neizbe転an zakljuak da oigledno postoji nedostatak
praktinih mehanizama za izno邸enje mi邸ljenja i stavova a koje bi graani mogli
14. iskoristiti za ovako ne邸to; te i zakljuak da su graani po pitanju iznoi邸enje svog
mi邸ljenja ili stava, prilino pasivni. Opet, nije poznat rezultat, odnosno nivo
izvr邸enog uticaja na donosioce odluka u onim retkim (9,8%) sluajevima kad su
graani zaista i izneli svoj stav ili mi邸ljenje. Ako je istog uop邸te i bilo.
Da li ste nekad lokalnoj samoupravi ili nekom lokalnom javno komunalnom preduzeu ili
ustanovi uputili zahtev za informaciju od javnog znaaja?
%
jesam 3,6
nisam 96,4
Ukupno 100,0
Kao 邸to se mo転e videti iz ove tabele, samo 3,6% ispitanika je upuivalo zahteve za
informacije od javnog znaaja.
Meutim, iz tabele ispod je jasno da gotovo svi anketirani graani smatraju da
leskovaka lokalna samouprava treba da omogui graanima da iznose svoje
mi邸ljenje i stavove. Samo 3 od ukupno 500 ispitanika je odgovorilo da za ovako
ne邸to nema potrebe!
Da li lokalna samouprava treba da omogui graanima/kama da iznesu svoje mi邸ljenje i
stavove o lokalnim pitanjima i problemima?
%
treba 81,2
treba, ali samo ako su naroito va転na pitanja i problemi 18,2
nema potrebe 0,6
Ukupno 100,0
15. Koliko je lokalna samouprava otvorena da saslu邸a graane/ke?
%
nimalo 42,0
ne邸to malo 39,4
dosta, ali bi moglo i bolje 16,8
veoma otvorena 1,8
Ukupno 100,0
Iako gotovo svi anketirani smatraju da leskovaka lokalna samouprava treba da
omogui graanima da iznose svoje mi邸ljenje i stavove, trenutna percepcija
graana je takva da ista demonstrira veoma izra転enu sumnju u spremnost same
lokalne samouprave da saslu邸a graane. Ovo je prikazano u tabeli iznad.
Takoe, kao 邸to se mo転e i videti iz tabele direktno ispod, samo 9% ispitanika
izjavljuje da ih je leskovaka lokalna samouprava ikada pitala za mi邸ljenje o nekom
lokalnom problemu. Ovo pre svega govori o nedostatku konkretnih i efikasnih
mehanizama za ostvarivanje ue邸a graana u procesima dono邸enja odluka.
Da li Vas je lokalna samouprava ikad pitala 邸ta mislite o nekom aktuelnom lokalnom
problemu?
%
nije 91,0
jeste 9,0
Total 100,0
16. Iz tabela iznad se mo転e videti da ogromna veina graana izjavljuje da nikada nije
uestvovala u dono邸enju bilo neke odluke donete od strane leskovake lokalne
samouprave. Verodostojnost odgovora ispitanika koji su izjavili da jesu uestvovali
u dono邸enju neke odluke lokalne samouprave nismo ispitivali.
17. Upoznatost sa normativima
Iz tabele iznad se mo転e videti i to da ogromna veina ispitanika (83,8%) nije
upoznata sa su邸tinskim sadr転ajem neke odluke, odnosno podzakonskog akta,
usvojenog od strane leskovake lokalne samouprave. Realno stanje je verovatno
jo邸 lo邸ije jer veina onih koji su ustvrdili da jesu upoznati nije znalo da da
precizniji odgovor o aktu sa ijim sadr転ajem su navodno upoznati.
20. Iz obe prethodne tabele jasno je da lokalna javnost smatra da leskovaka lokalna
samouprava treba da konsultuje graane prilikom dono邸enja odluka, ali i da veina
graana sumnja u spremmnost lokalne vlasti da podeli odgovornost i nadle転nosti.
21. ZAKLJUCI & PREPORUKE
Nema transparentne i odgovorne vlasti ako ona pravovremeno i istinito ne
obave邸tava javnost o svom radu. Logino, ako graani nisu upoznati sa onime 邸to
radi lokalna vlast onda je nivo transparentnosti i odgovornosti jedne vlasti veoma
diskutabilno pitanje. Sasvim esto, ovakva situacija nedostatka informacija izaziva
probleme i samoj lokalnoj vlasti jer u situaciji kad nema pravih informacija, onda
javnost mo転e samo da nagaa. U situaciji kad nema informacija, dezinformacija
esto postaje informacija.
Takoe, u situaciji kad nema adekvatno informisane javnosti onda nema ni ue邸a
graana u procesima dono邸enja odluka. Kako graanin zaista mo転e da uestvuje
u bilo kakvom procesu dono邸enja odluka ako nije ni svestan, tj. informisan, da se
neki takav proces uop邸te i de邸ava? Naravno, samo informisanost nije dovoljna, ali
jeste osnovni preduslov za ue邸e graana.
Lokalna vlast koja informi邸e graane o svom radu je oigledno transparentnija, i
ovo je direktno povezano sa nivoom opdgovornosti te iste vlasti. Mnogo je lak邸e
graanima ne odgovarati za bilo koji postupak ako javnost nema informaciju o
tome. Transparentnija vlast je i manje korumpirana jer je javnost u prilici da
preuzme ulogu aktivnog kontrolora.
Meutim, rezultati ovog anketnog istra転ivanja pokazuju da je nivo informisanosti
graana o radu leskovake lokalne samouprave dosta nizak. Takoe, na slino
niskom nivou se nalazi i informisanost graana kad su u pitanju rad javno-
komunalnih preduzea i ustanova iji je osniva leskovaka lokalna samouprava.
Graani se najvi邸e informi邸u o njihovom radu preko lokalnih elektronskih i
邸tampanih medija, ali skoro petina i preko direktne komunikacije sa prijateljima i
poznanicima 邸to oigledno otvara vrata razliitim interpretacijama jedne te iste
informacije.
22. Istovremeno, percepcija graana o transparentnosti leskovake lokalne
samouprave, i uop邸te te転nji lokalne vlasti da o svom radu istinito i pravovremeno
informi邸e graane i omogui im da iznesu svoje mi邸ljenje ili stavove o aktuelnim
lokalnim pitanjima i problemima, je prilino negativna u odnosu na samu lokalnu
vlast. Ovakav negativan trend je prisutan i kad je ue邸e graana u dono邸enju
odluka u pitanju jer tek mali procenat graana (9,8%) izjavljuje da jeste bio u prilici
da iznese svoj stav ili mi邸ljenje lokalnoj samoupravi. Ali kad se ovo i desilo, nisu
poznati efekti izno邸enja stava ili mi邸ljenja, odnosno da li je taj postupak imao bilo
kakav uticaj na donosioce odluka iz lokalne vlasti.
Meutim, ohrabrujue je to 邸to ogromna veina ispitanika smatra da leskovaka
lokalna samouprava treba da omogui graanima da iznose mi邸ljenje i stavove o
lokalnim pitanjima problemima, te da se leskovaka lokalna samouprava ne treba
zadr転ati samo na tome, ve da treba da konsultuje graane prilikom dono邸enja
odluka, odnosno omogui im da efikasnije i direktnije uestvuju u procesima
dono邸enja odluka. Ovo govori i o tome da postoji svest kod javnosti o koristima od
dvosmerne komunikacije izmeu graana i lokalne samouprave, te ovo daje nadu
da ako bi efikasni mehanizmi za ovakvu komunikaciju postojali u praksi, da bi
procenat graana koji bi se odluivao da ove mehanizme koristi rastao iz dana u
dan.
Potencijalna institucionalizacija mehanizama za kreiranje bolje komunikacije
izmeu leskovake lokalne vlasti i graana Leskovca, npr, u formi pokretanja
Kancelarija za komunikaciju i informisanje graana koja bi, izmeu ostalog,
izraivala i distribuirala Gradski bilten u 邸tampanom i elektronskom obliku,
omoguila bi da se mnoga od zaista brojnih pitanja u vezi sa transparentno邸u
rada leskovake lokalne vlasti re邸e na efikasan nain.