2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
How to Configure Restaurants in Odoo 17 Point of SaleCeline George
油
Odoo, a versatile and integrated business management software, excels with its robust Point of Sale (POS) module. This guide delves into the intricacies of configuring restaurants in Odoo 17 POS, unlocking numerous possibilities for streamlined operations and enhanced customer experiences.
Research & Research Methods: Basic Concepts and Types.pptxDr. Sarita Anand
油
This ppt has been made for the students pursuing PG in social science and humanities like M.Ed., M.A. (Education), Ph.D. Scholars. It will be also beneficial for the teachers and other faculty members interested in research and teaching research concepts.
How to Setup WhatsApp in Odoo 17 - Odoo 際際滷sCeline George
油
Integrate WhatsApp into Odoo using the WhatsApp Business API or third-party modules to enhance communication. This integration enables automated messaging and customer interaction management within Odoo 17.
How to Modify Existing Web Pages in Odoo 18Celine George
油
In this slide, well discuss on how to modify existing web pages in Odoo 18. Web pages in Odoo 18 can also gather user data through user-friendly forms, encourage interaction through engaging features.
Database population in Odoo 18 - Odoo slidesCeline George
油
In this slide, well discuss the database population in Odoo 18. In Odoo, performance analysis of the source code is more important. Database population is one of the methods used to analyze the performance of our code.
How to use Init Hooks in Odoo 18 - Odoo 際際滷sCeline George
油
In this slide, well discuss on how to use Init Hooks in Odoo 18. In Odoo, Init Hooks are essential functions specified as strings in the __init__ file of a module.
The Constitution, Government and Law making bodies .saanidhyapatel09
油
This PowerPoint presentation provides an insightful overview of the Constitution, covering its key principles, features, and significance. It explains the fundamental rights, duties, structure of government, and the importance of constitutional law in governance. Ideal for students, educators, and anyone interested in understanding the foundation of a nations legal framework.
Blind Spots in AI and Formulation Science Knowledge Pyramid (Updated Perspect...Ajaz Hussain
油
This presentation delves into the systemic blind spots within pharmaceutical science and regulatory systems, emphasizing the significance of "inactive ingredients" and their influence on therapeutic equivalence. These blind spots, indicative of normalized systemic failures, go beyond mere chance occurrences and are ingrained deeply enough to compromise decision-making processes and erode trust.
Historical instances like the 1938 FD&C Act and the Generic Drug Scandals underscore how crisis-triggered reforms often fail to address the fundamental issues, perpetuating inefficiencies and hazards.
The narrative advocates a shift from reactive crisis management to proactive, adaptable systems prioritizing continuous enhancement. Key hurdles involve challenging outdated assumptions regarding bioavailability, inadequately funded research ventures, and the impact of vague language in regulatory frameworks.
The rise of large language models (LLMs) presents promising solutions, albeit with accompanying risks necessitating thorough validation and seamless integration.
Tackling these blind spots demands a holistic approach, embracing adaptive learning and a steadfast commitment to self-improvement. By nurturing curiosity, refining regulatory terminology, and judiciously harnessing new technologies, the pharmaceutical sector can progress towards better public health service delivery and ensure the safety, efficacy, and real-world impact of drug products.
Useful environment methods in Odoo 18 - Odoo 際際滷sCeline George
油
In this slide well discuss on the useful environment methods in Odoo 18. In Odoo 18, environment methods play a crucial role in simplifying model interactions and enhancing data processing within the ORM framework.
Digital Tools with AI for e-Content Development.pptxDr. Sarita Anand
油
This ppt is useful for not only for B.Ed., M.Ed., M.A. (Education) or any other PG level students or Ph.D. scholars but also for the school, college and university teachers who are interested to prepare an e-content with AI for their students and others.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
How to Configure Restaurants in Odoo 17 Point of SaleCeline George
油
Odoo, a versatile and integrated business management software, excels with its robust Point of Sale (POS) module. This guide delves into the intricacies of configuring restaurants in Odoo 17 POS, unlocking numerous possibilities for streamlined operations and enhanced customer experiences.
Research & Research Methods: Basic Concepts and Types.pptxDr. Sarita Anand
油
This ppt has been made for the students pursuing PG in social science and humanities like M.Ed., M.A. (Education), Ph.D. Scholars. It will be also beneficial for the teachers and other faculty members interested in research and teaching research concepts.
How to Setup WhatsApp in Odoo 17 - Odoo 際際滷sCeline George
油
Integrate WhatsApp into Odoo using the WhatsApp Business API or third-party modules to enhance communication. This integration enables automated messaging and customer interaction management within Odoo 17.
How to Modify Existing Web Pages in Odoo 18Celine George
油
In this slide, well discuss on how to modify existing web pages in Odoo 18. Web pages in Odoo 18 can also gather user data through user-friendly forms, encourage interaction through engaging features.
Database population in Odoo 18 - Odoo slidesCeline George
油
In this slide, well discuss the database population in Odoo 18. In Odoo, performance analysis of the source code is more important. Database population is one of the methods used to analyze the performance of our code.
How to use Init Hooks in Odoo 18 - Odoo 際際滷sCeline George
油
In this slide, well discuss on how to use Init Hooks in Odoo 18. In Odoo, Init Hooks are essential functions specified as strings in the __init__ file of a module.
The Constitution, Government and Law making bodies .saanidhyapatel09
油
This PowerPoint presentation provides an insightful overview of the Constitution, covering its key principles, features, and significance. It explains the fundamental rights, duties, structure of government, and the importance of constitutional law in governance. Ideal for students, educators, and anyone interested in understanding the foundation of a nations legal framework.
Blind Spots in AI and Formulation Science Knowledge Pyramid (Updated Perspect...Ajaz Hussain
油
This presentation delves into the systemic blind spots within pharmaceutical science and regulatory systems, emphasizing the significance of "inactive ingredients" and their influence on therapeutic equivalence. These blind spots, indicative of normalized systemic failures, go beyond mere chance occurrences and are ingrained deeply enough to compromise decision-making processes and erode trust.
Historical instances like the 1938 FD&C Act and the Generic Drug Scandals underscore how crisis-triggered reforms often fail to address the fundamental issues, perpetuating inefficiencies and hazards.
The narrative advocates a shift from reactive crisis management to proactive, adaptable systems prioritizing continuous enhancement. Key hurdles involve challenging outdated assumptions regarding bioavailability, inadequately funded research ventures, and the impact of vague language in regulatory frameworks.
The rise of large language models (LLMs) presents promising solutions, albeit with accompanying risks necessitating thorough validation and seamless integration.
Tackling these blind spots demands a holistic approach, embracing adaptive learning and a steadfast commitment to self-improvement. By nurturing curiosity, refining regulatory terminology, and judiciously harnessing new technologies, the pharmaceutical sector can progress towards better public health service delivery and ensure the safety, efficacy, and real-world impact of drug products.
Useful environment methods in Odoo 18 - Odoo 際際滷sCeline George
油
In this slide well discuss on the useful environment methods in Odoo 18. In Odoo 18, environment methods play a crucial role in simplifying model interactions and enhancing data processing within the ORM framework.
Digital Tools with AI for e-Content Development.pptxDr. Sarita Anand
油
This ppt is useful for not only for B.Ed., M.Ed., M.A. (Education) or any other PG level students or Ph.D. scholars but also for the school, college and university teachers who are interested to prepare an e-content with AI for their students and others.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Time Management & Productivity - Best PracticesVit Horky
油
RM_Chapter-3.pdf Research Methodology for Researchers
1. Symbiosis Institute of Technology, Pune, India
neelam.dewangan.vf@sitpune.edu.in
Dr. Neelam Dewangan
Unit-3 Research Design
Introduction to
Research Methodology
Visiting Faculty
4. Dr. Neelam Dewangan 4
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
What is a Research Problem ?
Research:
According to Powers, Meenaghan and Twoomey (1985:38), Potential research questions may occur to us on a
regular basis, but the process of formulating them in a meaningful way is not at all an easy task.
To define a problem correctly, a researcher must know:
what a problem is? .
4
5. Dr. Neelam Dewangan 5
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
What is a Research Problem ?
State the components of a research problem as under:
an individual or a group which has some difficulty or the problem.
some objective(s) to be attained at.
If one wants nothing, one cannot have a problem.
Must be alternative means (or the courses of action) for obtaining the objective(s) one wishes to attain
There must be at least two means available to a researcher for
if he has no choice of means, he cannot have a problem.
5
6. Dr. Neelam Dewangan 6
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Sources of research problems
Most research in the humanities revolves around four Ps:
people;
problems;
programmes;
phenomena.
7. Dr. Neelam Dewangan 7
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Considerations in selecting a research problem
Interest
Magnitude
Measurement of concepts
Level of expertise
Relevance
Availability of data
Ethical issues
8. Dr. Neelam Dewangan 8
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Components of Research Problem
State the components of a research problem as under:
an individual or a group which has some difficulty or the problem.
some objective(s) to be attained at.
If one wants nothing, one cannot have a problem.
Must be alternative means (or the courses of action) for obtaining the objective(s) one wishes to attain
There must be at least two means available to a researcher for
if he has no choice of means, he cannot have a problem.
8
9. Dr. Neelam Dewangan 9
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
There must remain some doubt in the mind of a researcher with regard to the
selection of alternatives.
This means that research must answer the question concerning the relative
efficiency of the possible alternatives.
There must be some environment(s) to which the difficulty pertains.
9
10. Dr. Neelam Dewangan 10
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
SELECTING THE PROBLEM
The research problem undertaken for study must be carefully selected. The task is
a difficult one, although it may not appear to be so.
Avoidance of
overdone subjects
Controversial subject
Too narrow or too vague (fuzzy)
Should be
familiar and feasible
10
11. Dr. Neelam Dewangan 11
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
Contact an expert or a professor in the University who is already engaged in
research.
Read articles published in current literature available on the subject and may
think how the techniques and ideas discussed there in might be applied to the
solution of other problems.
Discuss with others what he has in mind concerning a problem. In this way he
should make all possible efforts in selecting a problem.
11
12. Dr. Neelam Dewangan 12
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
The importance of the subject, the qualifications and the training of a researcher, the costs
involved, the time factor
Whether he is well equipped in terms of his background to carry out the research?
Whether the study falls within the budget he can afford?
Whether the necessary cooperation can be obtained from those who must participate in research as
subjects?
The selection of a problem must be preceded by a preliminary study. This may not be
necessary when the problem requires the conduct of a research closely similar to one that
has already been done.
But when the field of inquiry is relatively new and does not have available a set of well
developed techniques, a brief feasibility study must always be undertaken.
12
13. Dr. Neelam Dewangan 13
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
TECHNIQUE IN DEFINING A PROBLEM
statement of the problem in a general way
understanding the nature of the problem
surveying the available literature
developing the ideas through discussions
rephrasing the research problem into a working proposition
13
14. Dr. Neelam Dewangan 14
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
POINTS TO CONSIDER WHILE DEFINING A RESEARCH PROBLEM
(a) Technical terms and words or phrases, with special meanings used in the statement of
the problem, should be clearly defined
(b) Basic assumptions or postulates (if any) relating to the research problem should be
clearly stated
(c) A straight forward statement of the value of the investigation (i.e., the criteria for the
selection of the problem)
(d) The suitability of the time-period and the sources of data available
(e) The scope of the investigation or the limits within which the research
14
15. Dr. Neelam Dewangan 15
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
AN EXAMPLE
Let us suppose that a research problem in a broad general way is as follows:
Why is productivity in Japan so much higher than in India?
It has a number of ambiguities such as
What sort of productivity is being referred to?
With what industries the same is related?
With what period of time the productivity is being talked about?
In view of all such ambiguities the given statement or the question is much too general to be
amenable to analysis.
15
16. Dr. Neelam Dewangan 16
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
Rethinking and discussions about the problem may result in narrowing down the question to:
Example
What factors were responsible for the higher labour productivity of Japans manufacturing
industries during the decade 1971 to 1980 relative to Indias manufacturing industries?
Further rethinking and rephrasing might place the problem on a still better operational basis
as shown below:
To what extent did labour productivity in 1971 to 1980 in Japan exceed that of India in respect
of 15 selected manufacturing industries?
What factors were responsible for the productivity differentials between the two countries by
industries?
16
17. Dr. Neelam Dewangan 17
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
With this sort of formulation, the various terms involved such as labour productivity,
productivity differentials, etc. must be explained clearly.
The researcher must also see that the necessary data are available.
In case the data for one or more industries selected are not available for the concerning
time-period, then the said industry or industries will have to be substituted by other industry
or industries.
The suitability of the time-period must also be examined. Thus, all relevant factors must be
considered by a researcher before finally defining a research problem
17
18. Dr. Neelam Dewangan 18
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
Look at any scientific paper, and you will see the research problem, written almost like a
statement of intent.
Defining a research problem is crucial in defining the quality of the answers, and determines
the exact research method used.
A quantitative experimental design uses deductive reasoning to arrive at a testable
hypothesis.
Qualitative research designs use inductive reasoning to propose a research statement.
18
19. Dr. Neelam Dewangan 19
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Example
An anthropologist might find references to a relatively unknown tribe in Papua New
Guinea.
Through inductive reasoning, she arrives at the research problem and asks, How do these
people live and how does their culture relate to nearby tribes?
She has found a gap in knowledge, and she seeks to fill it, using a qualitative case study,
without a hypothesis
20. Dr. Neelam Dewangan 20
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Steps in formulating a research problem
Identify a broad field or subject area of interest to you.
Dissect the broad area into subareas
Select what is of most interest to you.
Raise research questions
Formulate objectives
Assess your objectives
Double-check
21. Dr. Neelam Dewangan 21
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
The formulation of research objectives
Objectives should be listed under two headings:
main objectives;
subobjectives.
The main objective is an overall statement of the thrust of your study. It is also a statement
of the main associations and relationships that you seek to discover or establish. The
subobjectives are the specific aspects of the topic that you want to investigate within the
main framework of your study.
22. Dr. Neelam Dewangan 22
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Example 1: Suppose you want to conduct a study in the area of alcoholism. In formulating your
research problem take the following steps.
24. Dr. Neelam Dewangan 24
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
RESEARCH DESIGN
The term RESEARCH DESIGN is used to describe an overall plan of how you intend to go about conducting a
study to address the issue you are interested in.
A Good research design ensures that you obtain the best evidence to validly and reliably answer your research
question.
In the Research process once the research project is identified and defined clearly, the next stage is to design
the research.
25. Dr. Neelam Dewangan 25
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
MEANING OF RESEARCH DESIGN
A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in
procedure.
(i) What is the study about?
(ii) Why is the study being made?
(iii) Where will the study be carried out?
(iv) What type of data is required?
(v) Where can the required data be found?
(vi) What periods of time will the study include
26. Dr. Neelam Dewangan 26
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
PARTS OF RESEARCH DESIGN
Sample design :Which deals with the methods of selecting items to be
observed for the study.
Observation design :Which relates to the condition under which the observation
are to be create.
Statistical design :Which concern the question of How the information and
data gathered are to be analyzed?
Operational design : Which deals with techniques which the procedures the
procedures satisfied in sampling.
27. Dr. Neelam Dewangan 27
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
IMPORTANT FEATURES OF GOOD RESEARCH DESIGN
A research design appropriate for a particular research problem, usually involves the following features:
The means of obtaining information.
The availability and skills of the researcher and his staff, if any.
The objective of the problem to be studied.
The nature of the problem to be studied.
The availability of time and money for the research work.
28. Dr. Neelam Dewangan 28
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
IMPORTANT CONCEPTS RELATING TO RESEARCH DESIGN
Dependent and Independent variables
A concept which can take on different quantitative values is called a variable.
If one variable depends upon or is a consequence of the other variable, it is termed as dependent
variable.
It is a variable that stands alone and isn't changed by the other variables you are trying to measure, is
termed as independent variable.
Extraneous Variables
Independent variables that are not related to the purpose of the study, but may affect the dependent
variables are termed as Extraneous variables.
29. Dr. Neelam Dewangan 29
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
Control
To minimize the influence or effect of extraneous variables. The technical term control is used when
we design the study minimizing the effect of extraneous independent variable.
Confounded relationship
When the dependent variable is not free from the influence of extraneous variable. The relationship between the
dependent and independent variable is said to be confounded by an extraneous variable.
Research hypothesis
The researcher hypothesis is a predicative statement that relates an independent variable to dependent
variable.
It should contain atleast one independent and one dependent variable.
30. Dr. Neelam Dewangan 30
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Experimental and non-experimental hypothesis testing
When the purpose of research is to test a research hypothesis, it is termed as hypothesis
testing research.
It can be experimental or non-experimental.
Research in which an independent variable can be manipulated is termed as experimental
hypothesis-testing research.
Research in which an independent variable can not be manipulated is termed as non-
experimental hypothesis-testing research.
31. Dr. Neelam Dewangan 31
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
Experimental and control groups
In an experimental hypothesis-testing research when a
group is exposed to usual conditions, it is termed a control group, but when the group is exposed to
some novel or special condition, it is termed an experimental group.
Treatments
The different conditions under which experimental and control groups are put are usually referred to as
treatments.
Experiment
The process of examining the truth of a statistical hypothesis, relating to some research problem, is
known as an experiment.
32. Dr. Neelam Dewangan 32
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
Experiment
The process of examining the truth of a statistical hypothesis, relating to some research problem, is
known as an experiment.
Experimental unit(s)
The pre-determined plots or the blocks, where different treatments are used, are known as experimental
units. Such experimental units must be selected (defined) very arefully.
34. Dr. Neelam Dewangan 34
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Research design in case of exploratory research studies (formulative )
The major emphasis in such studies is on the discovery of ideas and insights
must be flexible enough to provide opportunity for considering different aspects of a problem under
study.
Three methods :
(a) the survey of concerning literature
(b) the experience survey
(c) the analysis of insight-stimulating examples.
35. Dr. Neelam Dewangan 35
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Research design in case of descriptive and diagnostic research studies
Descriptive research studies are those studies which are concerned with describing the
characteristics of a particular individual, or of a group, whereas diagnostic research studies
determine the frequency with which something occurs or its association with something else.
the researcher must be able to define clearly, what he wants to measure and must find adequate
methods for measuring it along with a clear cut definition of population he wants to study. Since
the aim is to obtain complete and accurate information in the said studies, the procedure to be
used must be carefully planned
make enough provision for protection against bias and must maximise reliability, with due concern
for the economical completion of the research study
it must ensure the minimisation of bias and maximisation of reliability of the evidence collected
36. Dr. Neelam Dewangan 36
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
The design in such studies must be rigid and not flexible and must focus attention on the
following:
(a) Formulating the objective of the study (what the study is about and why is it being made?)
(b) Designing the methods of data collection (what techniques of gathering data will be adopted?)
(c) Selecting the sample (how much material will be needed?)
(d) Collecting the data (where can the required data be found and with what time period should
the data be related?)
(e) Processing and analysing the data.
(f) Reporting the findings.
37. Dr. Neelam Dewangan 37
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Research design in case of hypothesis-testing research studies
Such studies require procedures that will not only reduce bias and increase reliability, but will
permit drawing inferences about causality
Professor R.A. Fishers name is associated with experimental designs. Beginning of such designs
was made by him when he was working at Rothamsted Experimental Station (Centre for
Agricultural Research in England).
Such the study of experimental designs has its origin in agricultural research.
Since experimental designs originated in the context of agricultural operations, we still use, though
in a technical sense, several terms of agriculture (such as treatment, yield, plot, block etc.) in
experimental designs.
38. Dr. Neelam Dewangan 38
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
BASIC PRINCIPLES OF EXPERIMENTAL DESIGNS
Professor Fisher has enumerated three principles of experimental designs
(1) the Principle of Replication :
the experiment should be repeated more than once
the statistical accuracy of the experiments is increased
Conceptually replication does not present any difficulty, but computationally it does
(2) the Principle of Randomization
provides protection, when we conduct an experiment, against the effect of extraneous factors by
randomization
we can have a better estimate of the experimental error
39. Dr. Neelam Dewangan 39
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Cont
(3) Principle of Local Control
through the principle of local control we can eliminate the variability due to extraneous factor(s) from
the experimental errorthe statistical accuracy of the experiments is increased
This means that we should plan the experiment in a manner that we can perform a two-way analysis of
variance, in which the total variability of the data is divided into three components attributed to
treatments
40. Dr. Neelam Dewangan 40
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Important Experimental Designs
(a) Informal experimental designs:
(i) Before-and-after without control design.
(ii) After-only with control design.
(iii) Before-and-after with control design.
(b) Formal experimental designs:
(i) Completely randomized design (C.R. Design).
(ii) Randomized block design (R.B. Design).
(iii) Latin square design (L.S. Design).
(iv) Factorial designs.
41. Dr. Neelam Dewangan 41
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Before-and-after without control design
42. Dr. Neelam Dewangan 42
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
After-only with control design
43. Dr. Neelam Dewangan 43
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Before-and-after with control design
44. Dr. Neelam Dewangan 44
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Completely randomized design (C.R. design):
45. Dr. Neelam Dewangan 45
Symbiosis Institute of Technology, Pune
Research Methodology and Techniques
Randomized block design (R.B. design)