This document proposes two marketing concepts to promote a new chocolate product in Russia called "Russia - Generous Soul".
The first concept focuses on the high cocoa content of the chocolate by having promoters encourage consumers to purchase the chocolate and write personal messages on it to give to loved ones.
The second concept uses a "warmth meter" device to show women that the chocolate can refill their "soul warmth" levels due to its high cocoa content, encouraging them to purchase it for themselves and avoid their warmth decreasing. Both concepts aim to increase sales and market share for the new chocolate product in Russia.