Routeguru
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The document outlines the product roadmap and business plan for RouteGuru, a company providing geospatial and location-based services. It describes their current landmark-based driving directions product for Delhi, plans to develop tools to configure and share last-mile directions, and proposals to map public transportation routes and set up information kiosks. It also details their team, funding requirements, marketing strategy, and status including awards received.
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Routeguru
- 1. Directions the good old way! Piyush Gupta [email_address] Co-founder, CMO +91.9711335568
- 2. Management Team - B.Tech. (Aerospace) - IIT Mumbai (1997) - 12 years of technology and product management experience. - Worked across countries like United States of America, Middle East and India. - Extensive experience in enterprise GIS and Telecom products domain. - PG Diploma in Cartography from Jamia Millia University, Delhi (1989) - 20 years of GIS cartography and data quality experience. - Worked with United Nations for 7 years in various critical roles. - Invited advisor to Govt. agencies for various GIS project initiatives. - B.Tech. (IT) from Cochin University of Science And Technology, Kochi - Previously co-founded Stendek R&D, Kochi an offshore Product development firm. - Worked with Telenor (Norway), Accenture R&D Labs (Blore) as techno-business consultant. - South Asian Steward and LBS industry expert for Institute For The Future, California, US. - Competent and complimentary team. - Strong focus on GIS/LBS in Indian context. Avinash Agrawal CEO Rajesh Ragavan COO Piyush Gupta - CMO
- 3. Geographical Problems 3. Citys landscape - Changing rapidly, creates high confusion. 1. House addressing system - Complex and Non-uniform. 2. Road Signage(s) - Lacking & Not planned by Govt. 4. How to find/share address & directions easily? Resu t Increase in time & fuel consumption
- 4. Objectives 3. Extending Power of GIS to citizens, travelers, tourists etc. 1. Technology to FIND and SHARE locations easily. 2. Providing FREE or LOW COST services for mass adoption. 4. Wide adoption of GIS by missing last-mile urban geo-data. Find and Give Directions On-the-Go
- 5. Product Roadmap - I Landmark intelligent Driving Directions (Live for Delhi-NCR) Find driving directions between any two places on Internet / Mobile (WAP, SMS) Filed an Indian Patent for landmark intelligent routing technology. Won a National award Connect2Develop for the service. High recognition from IIT Chennai and IFTF, California, US. DoorstepDirections Methodology & GiveDirections Tool Implemented a methodology to provide DoorstepDirections to a location. Last-Mile data is manually captured and configured with the central database. Developed a GiveDirections tool to send DoorstepDirections from internet to any Mobile. Completed Projects (Research, Development & User validation)
- 6. Product Roadmap - II MyLocation tool (R&D and platform creation - 6 months) *** User once configures last-mile directions to his location. SMS and Email directions to guests from desktop/ web/ mobile. Crowd-sourcing the much needed urban Last-mile geo-data. Public Transport Information System (New product 3 months) * Auto/ City-bus/ Metro routes, time, fare finder. Multi-modal routes optimized on time/cost/comfort of travel . Proposed Projects (To be developed for commercialization) Last-Mile mapping of CP (IP and Platform creation - 3 months) *** Structured creation of Last-Mile geo-data for Connaught Place (PoC). Sell GiveDirections tool to the businesses in the mapped geography. License Last-Mile data to enterprise customers. RouteGuru Kiosks (New delivery mode 2 months) ** Setting up manned Kiosks at Railway stations, ISBTs & other tourist locations.
- 7. Business model Flow of Services Flow of Money $ $ MyLocation (Configure once and share) 1. Individual Users * 2. Businesses: Events Managers, Retail, Real Estate, Medical Labs, Hotels, Corporate offices etc. # * Self-serve model (paid after N uses/month) # Pay per use model $ Leads to Businesses Misc. (Govt. Tie-up, Kiosks, Web syndications etc.) Local Business Aggregators Flow of IP Last-Mile Data (3 rd Party Products & Business users) $ $ $ $ Advertisers (Web/ WAP/ SMS/ Voice) $ $ Operator VAS Aggregator SMS Pull requests $ $ $
- 8. Marketing & Sales Setting up Kiosks at high footprint places like Railway stations/ Bus stands/ Central Markets etc. Selling Directions Routes - Auto/taxi fare Distance - Help line No(s) etc. in printed form. For strong brand building & getting closer to local businesses and consumers. Fare-finder Kiosks Direction/ fare finder service for online ticket booking, travel, city guides, local search portals etc. Web Syndications Routing API to enable consumer/ enterprises to build their own applications. Routing API DoorstepDirections service to business users like corporate(s), hospitals, hotels, event managers etc. Custom Services Marketing Sales Viral games for college students, distributing desktop client CDs and Words of mouth. Strategic advertising
- 9. Financial Requirements Sought for MyLocation & Last-Mile mapping of CP Cost per city per month GIS Data 90,000/- 90,000/- (6M) 15,000/- Total 25,000/- 15,000/- Salaries (per month) 25,000/- Salaries (per month) 10,04,000/- 60,000/- 84,000/- 1,10,000/- 1,20,000/- 1,50,000/- (3M) 90,000/- (3M) 3,00,000/- (6M) Total (6 Months) 10,000/- per month Contingencies 84,000/- 14,000/- 1 Dedicated server / month Extra Server 1,10,000/- MapInfo (1 user license) Software(s) 60,000/- (4x5Kx3M) 60,000/- (2x5Kx6M) 5000/- Cost per seat per month Infrastructure 2 Sales (for Biz validation) 2 Ground mapping team 2 Technical (Engineers) No. No. Team Building Last-mile mapping of CP MyLocation Activities
- 10. Current status Awards / Recognitions Connect2Develop National award by techTribe (Jan 07) Proto II finalist @ IIT Chennai (Jul 07) Recognized by Institute For The Future @Stanford Univ. (Jun 08) NASSCOM recognized by first adopting the service. Pioneered landmark-intelligence in turn-by-turn directions. Use of locally known and visible-on-move landmarks. Freely accessible to consumers (over Internet). - On-The-Move availability: * SMS rg source to destination to 56767 * WAP http:// routeguru .com/m Downloadable client for Smartphones, PDA(s) * Currently in Delhi-NCR locations only. Filed one patent Few important partnership alliances. Extensive media coverage. In talks with Delhi Transport Deptt. Achievements Client / Partners