Roy
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McDonald's uses various strategies to be successful in China and East Asia. They tailor their menu to local tastes by offering products like the black burger made with black sesame and soy sauce. McDonald's menus vary across Asia, using rice instead of bread in some areas and different meats depending on local diets. They also price items higher and have fewer locations in more expensive regions. However, their core offerings of burgers, fries, and drinks remain largely the same everywhere. McDonald's is the second largest restaurant chain in the world and has adopted techniques like drive-throughs suited for automobile culture.
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Hitt, M. A., Miller, C. C., & Colella, A. (2015).ÌýOrganizational behavior. Hoboken, NJ: John Wiley.
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OrganizationalÌýBehavior in a GlobalÌýContext
KnowledgeÌýObjectives
After reading this chapter, you should be able to:
1. DefineÌýglobalizationÌýand discuss the forces that influence this phenomenon.
2. Discuss three types of international involvement by associates and managers and describe problems that can arise with each.
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4. Describe high-involvement management in the international arena, emphasizing the adaptation of this management approach to different cultures.
5. Identify and explain the key ethical issues in international business.
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In 1948, brothers Richard and Maurice McDonald opened the first McDonald's restaurant in San Bernardino, California. Over the next decade, hundreds of McDonald's restaurants were built alongside the new interstate highway systems in the United States. McDonald's was one of the first restaurants to make fast food available to the newly mobile American population. In 1967, McDonald's decided to go international and opened its first restaurant outside the United States in Richmond, British Columbia. Today there are more than 34,000 McDonald's restaurants in 119 countries. And, its international operations have become highly important to McDonald's financial performance. For example, its restaurants in Europe now produce more revenues than its restaurants in the United States, despite the fact that McDonald's has more units in the United States. McDonald's success in international operations is partially because it has adapted to the unique cultural norms in each of its various foreign locations.
Trying to maintain a global brand is difficult because of the different cultural expectations experienced across different countries. It is important to ensure a positive reputation for the company and also maintain the quality of its products. So, McDonald's had to build and sustain a reputation for quality products and efficient service globally while simultaneously meeting consumer expectations across different cultures. McDonald's developed a competitive advantage because the company has taken steps to know, understand, and service customers' needs without compromising its core strengths (fast, easy, clean meals for families to enjoy). McDonald's has developed global packaging that promotes its brand but also provides nutritional information, and does so in the local language showing sensitivity to the local culture. And, the colors of the packaging and promotions are different across countries. For example, the familiar McDonald's red background was changed to green in Europe communicating an environment friendly image to communicate effectively with the envir.Big mac to rice burger
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WE ARE PROVIDING CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS, PROJECT REPORTS
AND THESIS
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MBA - EMBA - BMS - GDM - MIS - MIB
DMS - MMS - DBM - PGDBM - DBA
www.casestudies.co.in
aravind.banakar@gmail.com
ARAVIND 09901366442 – 09902787224
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· Read Chapter 3 below, "Organizational Behavior in a Global Context," pages 72–101.
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KnowledgeÌýObjectives
After reading this chapter, you should be able to:
1. DefineÌýglobalizationÌýand discuss the forces that influence this phenomenon.
2. Discuss three types of international involvement by associates and managers and describe problems that can arise with each.
3. Explain how international involvement by associates and managers varies across firms.
4. Describe high-involvement management in the international arena, emphasizing the adaptation of this management approach to different cultures.
5. Identify and explain the key ethical issues in international business.
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This document discusses Rakuten's new policy requiring employees to be fluent in English. The policy mandates that executive officers who are not fluent in English after two years will be dismissed. The goal is to encourage employees to take English courses in order to have a functional command of the language and to help Rakuten expand globally online where English is the dominant language. However, some worry this policy may cause anxiety for Japanese employees.Business writing 2012 - 2013
Business writing 2012 - 2013Emma Harris
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The document discusses how technology and the internet have changed business communication over the past few decades. It notes that the internet allows for fast access to information from around the world and personal details can be easily accessed online. The speed of communication has increased dramatically, making the world smaller and allowing information to be shared from remote locations more accurately through new technologies like mobile internet access.Business writing
Business writingEmma Harris
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This document provides information about Craigslist, a classified advertising website. It discusses that Craigslist has been published in over 450 cities worldwide and is a site for job, housing, and other advertisements. The founder is Jim Buckmaster and his goal was to connect people within their local communities through a wide range of activities and postings. The website utilizes a simple and practical design that is easy to understand for users.How amazon works
How amazon worksEmma Harris
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Amazon operates massive warehouses around the world totaling over 9 million square feet of space to store and distribute a wide variety of products to customers in 7 countries. They offer virtually any type of product customers may want to buy, including beauty, clothing, food, books, electronics, furniture and more. Amazon aims to provide a personalized shopping experience by remembering customers' browsing history and product reviews to tailor recommendations and make shopping easier.Kadai3
Kadai3Emma Harris
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The Pacific Ring of Fire is a volcanic zone surrounding the Pacific Ocean where tectonic plates converge, causing frequent earthquakes and volcanic eruptions. As the Pacific Plate subducts under other plates, volcanoes and island arcs are formed along the circumference, including mountain ranges along the western and eastern edges of the Pacific basin. It is one of the most seismically and volcanically active regions in the world due to the many collisions between plates along its boundary.Speaking&writing3 slide2
Speaking&writing3 slide2Emma Harris
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The document discusses the effects of radiation exposure on the human body. It states that exposure to 25 rem of radiation can cause nausea, vomiting and headaches, while 100 rem increases the risk of cancer by damaging white blood cells. Exposure to 300 rem can cause hair loss and symptoms of radiation sickness by impairing the body's ability to fight infection. Receiving 450 rem of radiation will likely cause death for almost all people, and exposure to 800 rem or more is always lethal, resulting in fever, diarrhea and ultimately death with no known treatment.Speaking&writing3 slide1
Speaking&writing3 slide1Emma Harris
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The document discusses the dangers of radiation from nuclear power plants and nuclear bombs. It notes that radiation within 20 miles of a power plant can be dangerous, and that people within 12 miles of the Fukushima plant were able to take shelter. It also explains that there are two types of radiation: ionizing radiation, which can cause cancer, and nonionizing radiation, which is safer and used in devices like microwaves and cell phones. Exposure to high levels of ionizing radiation from a nuclear bomb or accident can cause nausea, tiredness, vomiting, hair loss, diarrhea, and increased risk of death.Kadai
KadaiEmma Harris
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The Pacific Tsunami Warning Center has warned Pacific Ocean countries about killer tsunamis for over 40 years. After 2004, governments improved early detection systems. When an earthquake occurs, data is sent to the warning center in Hawaii and the Japan Meteorological Agency, who research tsunami arrival times and sizes to predict potential tsunamis. Countries like Australia, India, Indonesia, Malaysia, and Thailand now share data, allowing more timely warnings. Warnings are transmitted via radio, television, SMS, and email to quickly inform large populations. Governments began focusing on tsunami research as they can be caused when the sea recedes or during earthquakes.Week12
Week12Emma Harris
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A client is an application that accesses services from a server over a network. Client/server describes the relationship where a client makes a request that is fulfilled by a server. Server-based computing can save money on desktop management by using thin clients instead of personal computers. A name server maps human-readable names to internal addresses or identifications using a name-server protocol.Sw2 week11
Sw2 week11Emma Harris
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Circuit switching establishes a dedicated communications channel between two network nodes for the duration of a call. A central office contains switching equipment that can direct local or long-distance calls. Optical fiber transmits information as light pulses along glass or plastic strands, carrying more data than copper wire without interference. A wireless router connects local devices through LAN ports and provides wide area network access through its WAN port.Roy
- 1. How Mc.Donalds run their business in China? Identify some of their strategies for doing business in East Asia? S1180122 Shota Watanabe
- 2. MacDonald in China Are using a variety of new products at the McDonald's in China. It is necessary for the business to answer the needs of consumers at all times.
- 3. McDonald's products in China Examples of new products is a black burger. It uses black sesame and soy sauce. It is sweet and spicy taste by using the black sesame.
- 4. Problems China has very many people. Have you got to wait up to 30 minutes at McDonald's for that. I cooked the beef that fell on the floor also.
- 5. Incident One day, an incident occurred at the McDonald's in China. It is about health. Food and Drug Administration (FDA) has investigated the McDonald's.
- 6. McDonald's across Asia McDonald's menu is different depending on the region. In areas that do not eat bread, rice has been used. Pigs and birds are used in areas where cattle do not eat.
- 7. McDonald's local There is a place of about five times the price of Japan in the region of high cost also. Natives are treated as luxury goods less the number of stores.
- 8. Product McDonald's serves burgers, sandwiches, French fries, soft drinks mainly. This is usually the same in any area.
- 9. Scale McDonald's is a restaurant that has the world's second-largest. Also developed drive-through with the development of the car in the 2000s.
- 10. references http://www.huffingtonpost.com/2012/09/12/mcdon alds-china-black-white-burger_n_1875235.html http://www.weirdasianews.com/2010/03/23/blank- interesting-menu-items-mcdonalds-asia/ http://en.wikipedia.org/wiki/McDonald%27s