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This document provides information about using online video advertising through the company Virool. It discusses how shifting TV ad budgets to online video can increase brand recall, message recall, likability, and general recall. Native video ads that viewers opt-in to watching generate higher brand lift than pre-roll ads. Virool allows targeting videos through behavioral, contextual, and retargeting methods and provides real-time analytics on video views, shares, and engagement. It also includes examples of video ad placements and case studies of successful video campaigns for clients.
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Cinemad es una compañÃa norteamericana con sedes a nivel mundial. Nos dedicamos a las campañas de VÃdeo Advertising Interactivo. Trabajamos con las principales agencias de medios y clientes más importantes internacionalmente, lo que nos convierte en la empresa más prestigiosa del sector del vÃdeo interactivo. Nuestros resultados en las campaña asà lo demuestran, haciendo que más del 90% de los clientes repitan campañas con nuestros vÃdeos interactivos. AdClick Africa Engage Native Advertising 2015
AdClick Africa Engage Native Advertising 2015Amanda Louw Bester
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AdClick Africa Media Group is a digital media company providing digital ad solutions to both Publishers and Advertisers alike. Our solutions align your Advertising with the right audience, to ensure optimum performance and unparalleled deliverables.Portada latin online video forum 14
Portada latin online video forum 14Portada
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This document contains the agenda for the Latin Online Video Forum conference. It lists the session titles, moderators, and speakers for various sessions on developing metrics for online video, perspectives from media companies, and challenges and solutions for monetizing premium video content through video advertising and payments. The key sessions include discussions on quantifying the online video experience, views from global digital media players, issues from the perspective of media owners, and challenges and approaches for advanced monetization of content.ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...
ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...Dinh Le Dat (Kevin D.)
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This document summarizes the findings of Nielsen's study on online video and TV advertising. Some key findings include:
- Shifting 15% of TV ad budgets to digital media resulted in an average 4.2% increase in reach across various advertiser categories. For CPG advertisers specifically, reach increased 3.4% on average.
- A significant portion of the incremental reach came from audiences that were exposed to ads on both TV and digital platforms, suggesting cross-platform exposure can be effective.
- Online video ads, especially in full episode players, scored higher on brand recall, message recall, and likeability compared to TV ads. Prior exposure to online ads also improved the impact of subsequent TV ads.Viral is dead, online video is born
Viral is dead, online video is bornMads Holmen
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Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.DMAWest 2018 - Using Video to Market Your Destination
DMAWest 2018 - Using Video to Market Your DestinationMark Rudyk
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Learn best practices for video, what destinations use video in unique and new ways to promote, plus how influencers equip for the final product they make.Are Your Videos Making An Impression? Vide Marketing
Are Your Videos Making An Impression? Vide MarketingJace Vernon, CEO, Video Marketing
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Are your videos making an impression. Are Your Video Ads
Making an Impression?
May 2015
Video Ad Viewability Insights for
Digital Marketers and Publishers
We conducted research using our Active View technology to learn about the
current state of viewable video impressions on the web.
Viewability is top of mind for many advertisers and publishers now that the
Media Rating Council has lifted the viewable transaction advisory for video.
Seeking enhanced ROI, brand advertisers hope to ensure that their video ads
are seen. Publishers are receiving more RFPs and are looking to enhance site
viewability, using viewable impressions as a currency to do so.
Here we highlight the broad findings and insights we discovered during our
analysis of the research data to help advertisers and publishers better
understand the current state of viewable video impressions.
Google conducted a study of our video advertising platforms, including
Google, DoubleClick, and YouTube, to better understand video ad viewability
on YouTube and across the web. According to the Media Rating Council and
IAB standard, a viewable video impression occurs when at least
50% of an ad’s pixels are visible on screen for at least two consecutive
seconds. For the purpose of this report, we are using this definition across
both desktop and mobile devices.
We analyzed two separate sets of data pulled using Google’s Active View
measurement technology in April 2015:
1. Video viewability across the web (desktop, mobile, and tablet), not
including YouTube. Mobile video app data is not available at this time, so
we have excluded it from this analysis.
2. Video viewability data for YouTube, including both data from across the
web (desktop, mobile, and tablet) and mobile in-app ads.
State of Video Ad Viewability
The average viewability of video ads across the web (not including YouTube) is 54%
and on YouTube is 91%.*
Why Video Ads Aren’t Seen
Of non-viewable ads, 76% were in a background tab or never on screen at all.
The remaining 24% were scrolled off-screen or abandoned in fewer than two seconds.
Player Size Matters
The most popular video ad player size across the web happens to be the least viewable. Large players on
video-focused sites, like those found on YouTube, for example, demonstrate significantly higher viewability.
Location, Location, Location
Horizontal and vertical positioning matter, and correlate to viewability.
Video ads are significantly more viewable on mobile
and tablet than on desktop. YouTube is 94% viewable on
mobile devices.
Non-viewable ads are served video ads across
desktop, mobile, and tablet that don’t meet the
viewability criteria.
Advertisers seeking viewable impressions should look at high viewability sites that engage in
best practices for video viewability.
Video viewability varies significantly by ad size. In general, advertisers should consider investing
their spend in inventory comprised of larger videANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...
ANTS.vn - Nielsen / IAB - Digital Video and TV Advertising Viewing Budget Sha...Dinh Le Dat (Kevin D.)
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R&R
- 1. GET SEEN Jennifer Aden Enterprise Sales Virool Jennifer@virool.com Direct: 415-403-2268 Cell: 213-864-2146
- 2. VIROO L.COM 2 | Why use online video? • Shifting TV ad budgets to online video made campaign reach more effective by generating a lift in*: – Brand recall (33%) – Message recall (45%) – Likability (40%) – General recall (15%) • 15 % Reallocation of television-only budgets resulted in a 4.2 percent increase in reach at an 11 % lower CPM *Nielsen and IAB study December 2013
- 3. VIROO L.COM 3 | People Share Native Video, Not Pre-Rolls • Generate 82% brand lift compared to 2.1% with pre-rolls. • Viewers opt-in to watch native video (user initiated video) • Native Video Advertising empowers the viewer to spread the brand message, and is discovered in environments conducive to sharing (i.e. social media)
- 4. VIROO L.COM 4 | Would you Rather Promote Your Video… … Just Here …Or Here As Well?
- 5. VIROO L.COM 5 | BEHAVIORAL TARGETINGAGE GENDER LOCATION INTERESTS PLATFORM We will show your video to the people who fit your demographic AND are likely to share your content with their friends.
- 6. VIROO L.COM 6 | CONTEXTUAL TARGETING We time it perfectly by showing your video to people currently reading information related to your video.
- 7. VIROO L.COM 7 | RE-TARGETING Re-target the most engaged viewers w/offers for increased ROI!
- 8. VIROO L.COM 8 | • Reports in real-time: impressions, views, shares, clicks, engagemen t, and geo-location. • See who is watching your videos, from where and from what device. • See who is sharing your video on Facebook, Twitter in real- time. REAL-TIME ANALYTICS
- 9. VIROO L.COM 9 | Creative Analysis Tools •Learn which creative is most engaging •Discover crucial drop-off points
- 13. VIROO L.COM 13 | Blogs And Websites Videos will be displayed seamlessly on blogs and sites We work with over 10,000 leading sites to seamlessly display your video as part of their content Publishers include:
- 14. VIROO L.COM 14 | We work with 200+ Facebook Apps and Games and are able to reach over 100M viewers on Facebook Facebook Apps & In-Game Placement Publishers include: We only show
- 15. VIROO L.COM 15 | Publishers include: Mobile Placement We work with 20,000 games and apps on iPhone and Android to deliver the most targeted video solutions for our clients.
- 16. Overlay share buttons and custom calls to action Customize player for targeted engagement!
- 17. Want to include interactivity In the player? NO PROBLEM! We will work with your client’s campaign needs to customize the player in any way we can.
- 19. VIROO L.COM 19 | Turkish Airlines - Kobe vs Messi • 2.5M YouTube views in 24 hours • 250k Paid views • 25k Facebook shares, 10k Tweets • 10x More Earned Media
- 20. VIROO L.COM 20 | Volvo Trucks – The Epic Split • 56.9M YouTube Views • 8M Paid Views • 815k FB shares, 68k Tweets • 7x More Earned Media
- 21. VIROO L.COM 21 | Fiji Tourism- Where Happiness Finds You • 915,000 total views • 20,000 paid views • 80% social engagement rate • 47% share rate
- 22. VIROO L.COM 22 | Adobe- Jesse Watt #madethis • Average engagement time: 1 min, 15 seconds • 83% engaged longer than 30 seconds • 52% Share Rate • 7x More Earned Media
- 23. VIROO L.COM 23 | 35,000+ Customers Use Virool Over 100,000 Videos Promoted
Editor's Notes
- #3: A study by the Internet Advertising Bureau (IAB) and Nielsen argues that shifting ad budgets from television to online video can enhance campaign reach at lower cost. The study examined 18 real television schedules across key advertiser verticals, finding that: