Greystripe Presentation
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The document discusses Greystripe, a mobile in-game ad network. It summarizes Greystripe's business model of generating revenue for game developers from in-game advertisements and reaching consumers for advertisers. It provides examples of ad implementations in games and profiles of Greystripe's audience and advertiser clients. Finally, it describes how to get started with Greystripe's SDK and contact information.
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![Greystripe Inc. | 息 2009 | Confidential Sign up to get our SDK: www.greystripe.com Daniel Cheng [email_address] 415.651.2658 408.806.4248 (mobile)](https://image.slidesharecdn.com/nymeetupsharedversion-12538649697339-phpapp02/85/Greystripe-Presentation-20-320.jpg)
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This document provides 10 tips for creating effective mobile ads based on analysis of over 800 mobile ad campaigns. The tips include designing for different mobile screen sizes, using fewer colors and words, including calls to action for certain industries, using images of humans, video, rich media, landing pages, and targeting ads appropriately by time and audience. Combining strong creative design with audience targeting can increase conversion rates.EVOLVE'13 | Keynote | Patrick Tripp
EVOLVE'13 | Keynote | Patrick TrippEvolve The Adobe Digital Marketing Community
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The document discusses the challenges and opportunities of cross-channel marketing in today's digital world. It outlines how social media, mobile devices, and the data deluge have disrupted traditional marketing approaches by empowering consumers. The document then provides guidelines for marketers to take a progressive, real-time, experimental approach to cross-channel marketing by continuously profiling consumers, acting on insights in real-time, and relentlessly experimenting. It positions Adobe's marketing cloud as a platform to help marketers master cross-channel marketing and deliver optimized consumer experiences across channels.2013-06 Final Deck GMI
2013-06 Final Deck GMIGMI-EMEA
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GMI provides market research services to help clients understand their target consumers. They have access to over 4 million profiled consumers worldwide who can provide insights through online or mobile surveys. GMI offers fast and cost-effective solutions for pitch support, media planning, concept testing, and proving campaign effectiveness. Clients can use GMI's services to gather unique consumer insights, understand media consumption habits, test creative concepts, and measure the impact of marketing campaigns.Mobile Game Asia 2015 Bangkok: Monetization Trends and Challenges in 2015
Mobile Game Asia 2015 Bangkok: Monetization Trends and Challenges in 2015Global Mobile Game Confederation (GMGC)
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This document discusses monetization trends and opportunities in mobile gaming. It notes that while the majority of app downloads are free, in-app purchases dominate game revenue, averaging 91% across markets. A small percentage (2-6%) of gamers, called "killer whales", drive the majority (95%) of in-app purchase value. The document advocates for hybrid monetization models combining advertising and in-app purchases to maximize revenue. It presents various Google advertising solutions like interstitials, video ads, and engagement ads that can boost developer revenue.2014 Global Programmatic Insights Report
2014 Global Programmatic Insights ReportRonald Ramlan
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For full report download: http://bit.ly/1zf3Q6x
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.2014 Global Programmatic Insights Report: From Scale to Sophistication
2014 Global Programmatic Insights Report: From Scale to SophisticationJaldous888
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The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our InfographicDemystify digital episode 2 - programmatic radio
Demystify digital episode 2 - programmatic radioCrunch Simply Digital
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This document provides a guide to programmatic radio and digital advertising terms. It explains the programmatic buying cycle, gives statistics on digital audio reach and time spent on audio apps, and outlines the benefits of programmatic radio such as finely targeted audiences and ability to track interactions. The guide also decodes common digital advertising acronyms and terms to demystify concepts such as behavioral targeting, click-through rate, cost per conversion, and view-through conversion.Mobile Game Asia 2015 Bangkok: Monetization Trends and Challenges in 2015
Mobile Game Asia 2015 Bangkok: Monetization Trends and Challenges in 2015Global Mobile Game Confederation (GMGC)
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Greystripe Presentation
- 1. The Greystripe Network NYC iPhone Meetup September 16, 2009
- 2. Who is Greystripe? Case Studies Our NetworkConsumers & Advertisers Getting Started Greystripe Inc. | 息 2009 | Confidential
- 3. Greystripes Mobile In-Game Ad Network Greystripe Inc. | 息 2008 | Confidential DEVELOPERS earn revenue ADVERTISERS reach users CONSUMERS get free games
- 4. Greystripe Inc. | 息 2009 | Confidential iPhone User Ad Experience Game reaches a natural transition point (example: end of level) Ad is displayed Ad menu is displayed User selects ad action Done button is present Selecting Done returns user to game where they left off 1 2 3 4 5
- 5. Ad-Supported Distribution Options Full, Ad-Supported Version: release simultaneously with paid version unlimited lifetime value from repeat usage. Ad-Supported Free or Lite Version release simultaneously with paid version use to up sell full version while monetizing all users. Windowed Release release full, free ad-supported version once sales of for-pay version decline extend the lifetime of your app Greystripe Inc. | 息 2009 | Confidential
- 6. Who is Greystripe? Case Studies Our NetworkConsumers & Advertisers Getting Started Greystripe Inc. | 息 2009 | Confidential
- 7. Application Case Study 1 or 4 Greystripe Inc. | 息 2008 | Confidential
- 8. Application Case Study 2 of 4 Greystripe Inc. | 息 2009 | Confidential
- 9. Application Case Study 3 of 4 Greystripe Inc. | 息 2008 | Confidential
- 10. Application Case Study 4 of 4 Greystripe Inc. | 息 2009 | Confidential
- 11. Who is Greystripe? Case Studies Our NetworkConsumers & Advertisers Getting Started Greystripe Inc. | 息 2009 | Confidential
- 12. 70% of Greystripes U.S. users are between the ages of 18 and 44 Greystripes audience is split almost evenly between females and males A Coveted Demographic with 4 Million Unique Users Greystripe Inc. | 息 2009 | Confidential 47% of Greystripes U.S. users have an income of $75,000 or more and 15% earn $165,000 or above 91% of Greystripes U.S. audience are involved in their household purchasing decisions
- 13. Success With Marquee Brands Greystripe Inc. | 息 2009 | Confidential QSR, CPG and Services Brands Retail Brands Entertainment Brands Tech Brands
- 14. Greystripe Inc. | 息 2009 | Confidential Superior Ad Formats HP Kia Soul Universal Lean Pockets
- 15. Who is Greystripe? Case Studies Our NetworkConsumers & Advertisers Getting Started Greystripe Inc. | 息 2009 | Confidential
- 16. Getting Started Greystripe Inc. | 息 2008 | Confidential
- 17. Implementation Examples EAs Lemonade Tycoon Greystripe Inc. | 息 2009 | Confidential Implementation : One ad every 5 Lemonade Tycoon days Resolution Interactive: Dirt Moto Racing Lite Ad implementation : 1 ad every game play
- 18. Reporting & Analytics Gain insights into user behavior to optimize revenue. Greystripe Inc. | 息 2009 | Confidential
- 19. Superior Content from Best in Class Developers Greystripe has partnerships with 500 developers with over 1000 game titles. Greystripe Inc. | 息 2009 | Confidential
- 20. Greystripe Inc. | 息 2009 | Confidential Sign up to get our SDK: www.greystripe.com Daniel Cheng [email_address] 415.651.2658 408.806.4248 (mobile)