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- 1. Stedin runs the electricity and gas distribution infrastructure of Eneco Holding N.V., Jeroen de Swart, CEO of Stedin During an impressive session, we were unambiguously con鍖rmed in what we had already been suspecting for a longer time, but hadnt been able to address objectively yet: as an organization, we agree on our strategic goals and thus on where to go, but we insuf鍖ciently The S-ray Alignment Scan a large-cap energy company listed agree on the way to get there. Additionally, it is now clear where exactly in our organization we at the Euronext stock exchange. have to strengthen the ties. This is an indispensible insight for an organization like Stedin that thrives on the successful cooperation between departments and units. Tata Steel Co van Dort, CFO of Tata Steel Nederland B.V. Nederland Being an innovative technology company, we have been in the forefront with the B.V. is part of the Tata Steel Group, S-ray Alignment Scan too. In our own 鍖eld of competence, we know how to transfer scienti鍖c a large-cap steel company listed at discovery into practical value. The S-ray Alignment Scan proves that such a transfer works very the Bombay and National Indian well too in the softer management discipline. stock exchanges. CRH Landscaping Europe is Andre Barendregt, COO of CRH Private Landscaping Western Europe part of CRH plc., a large-cap As an executive, you usually know where the pain in your organization is located. It is your job building material company to know. The power of the S-ray Alignment Scan is that it makes the organization itself put listed at the New York, pressure upon these pain points, collectively. Consequently, the acceptance of the pain is high, London and Irish stock exchanges. as is the willingness to change. A highly valuable experience. Ctac N.V. is a Henny Hilgerdenaar, CEO of Ctac N.V. medium-cap ICT Although our strategy is known, it turns out to be perceived in many different ways by our company listed at the Euronext stock exchange. people. Consequently, our business units have drifted away from each other too far. This is not we want; we are one Ctac after all. This is what the S-ray Alignment Scan has learned us and clearly, this lesson touched upon a raw nerve: rarely have I witnessed a more glowing awayday Enabling People To Get The Big Picture than the day that we discussed the outcome of the scan with our top-40 managers. I can recommend this crucial alignment experience to every CEO. S-ray Diagnostics速 is a private company of the Erasmus University Rotterdam. Its purpose is to valorize scienti鍖c knowledge developed in the applied 鍖elds of strategy implementation, management control, organizational behavior and data visualization. As such, S-ray Diagnostics速 is the multi-disciplinary cooperation between the Erasmus School of Economics, the Rotterdam School of Management, the Erasmus School of Accounting and Assurance, and the Erasmus Research Institute of Management. Erasmus University Rotterdam Campus Woudestein, room H7-34 | Burgemeester Oudlaan 50 | 3062 PA Rotterdam, The Netherlands | P.O. Box 1738 | 3000 DR Rotterdam, The Netherlands | T +31 10 408 9539 | E info@s-ray.nl | I www.s-ray.nl
- 2. As an executive, can you afford NOT to know whether your people understand, align with and commit to your business strategy? S-ray Diagnostics 速 Our elementary vision Strategy and Execution Are One What determines the success of your Our value proposition Enabling People to Get the Big Picture corporate strategy is its effective execution. How do you know for your organization? By We are S-ray Diagnostics速. We exist to make The root cause of a poorly executed putting your corporate strategy to the test. strategy is in the very idea of strategy S-ray Diagnostics速 developed a unique and execution itself. As if strategy execution innovative measurement tool for this very your corporate strategy a success. Most were something distinct from strategy purpose: the S-ray Alignment Scan. Our answered with a focused number of 鍖ve to development. Well, it is not. The distinction scan delivers an in-depth and crystal-clear seven goal statements. Less is more. This corporate strategies are great, bright and between the strategy and its execution is diagnostic picture of the locus, degree and requirement makes our diagnostics an fundamentally 鍖awed. If your strategy content of strategic alignment throughout intervention at the same time, in case your doesnt get executed, then it isnt a strategy. your organization. Which business units, corporate strategy has yet to meet the beautiful. The intriguing fact is that a lot of these departments and teams are aligned and required format. that highly aligned executive teams deliver Your executive assignment which ones are not? What is the alignment superior organizational performance. By strategies dont work or even fail. Apparently, Making Strategy Everyones about and is it connected to the alignment Your added value means of our S-ray Alignment Scan, we Everyday Job of the executive team? The diagnostic Evidence-Based Diagnostics stretch the scope of alignment, since it is If your strategy is not alive in your outcome is delivered in an easy-to-interpret The outcome of the S-ray Alignment Scan is our belief that an organization-wide having a strategy is not a guarantee for success. organization and has no status among your visual format, allowing everyone in your not our expert opinion; rather, it represents strategic alignment, which spans across people, then your people are unaware of, at organization to understand and get the the collective mind-set of the people in your managerial levels and across functional best puzzled by, and for sure not committed picture, the big picture that is, since we are organization. In a time-ef鍖cient manner, boundaries, will produce even better to your strategy. If thats the case, then dealing with strategy. everyone in your organization is involved in results. To investigate this claim, what is that great, bright and beautiful plan the diagnostics. This makes the diagnostic S-ray Diagnostics速 is set-up as a company you are having? Well, it is what it is: a plan. Our diagnostic solution outcome evidence-based and thus objective, of the Erasmus University Rotterdam. This And a plan is a plan: it is nothing, unless it The S-ray Alignment Scan while turning the entire effort into a sort of set-up simultaneously allows us to tap into gets executed in everyones everyday job. Although great, bright and beautiful, many collective sense making at the same time. a rich and state-of-the-art knowledge Any operational job and there are many strategies are lengthy, abstract and complex This is an invaluable asset of the S-ray reservoir. Consequently, we deliver our of them in your organization can be too. There can be no strategic alignment Alignment Scan, which stimulates a broadly evidence-based diagnostics in combination executed in multiple ways; which way is without a clear, strategic focus. Therefore, sensed urgency to change, once people see with science-based assessments of proven the strategically right way? Only your your corporate strategy is to be narrowed themselves that the big picture is missing. predictors of strategic alignment. So we not strategy can point out the right way. If your down to the very core: where to go and only picture the current state of strategic strategy is not that orchestrating guideline, how to get there? This dual question Our quality guarantee alignment in your organization, but we then everyday operational decision-making addresses the fundamental essence of any Science-Based Assessments sketch the effective pathway to an and priority setting are uncoordinated at strategy. The S-ray Alignment Scan applies The outcome of our diagnostics is relevant. improved, future picture too. Needless to the expense of strategic effectiveness and, a very strict format to the dual strategy The proven fact is: strategic alignment say that our scienti鍖c drive ensures a consequently, organizational performance. question: each of both questions is to be matters. Scienti鍖c evidence demonstrates high-quality guarantee.