Sales promotion
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Sales promotion is used to boost sales by connecting advertising and personal selling. It aims to increase customer buying responses, attract new customers, and build brand loyalty. Some objectives of sales promotion include increasing short-term sales, motivating the sales force, and countering competitors' promotions. While it can effectively introduce new products, sales promotion is a temporary tactic with short-lived benefits.
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Sales promotion
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The document discusses various types of sales promotion techniques used to stimulate immediate sales. It describes consumer sales promotion, trade sales promotion, and sales-force sales promotion. Some specific techniques mentioned include discounts, buy one get one offers, combo offers, display allowances, product demonstrations, product bundling, loyalty programs, and private labels. The objectives of these various sales promotion techniques are to increase sales, retain and increase customers, build relationships, and motivate salespeople and trade partners.Sales promotion.
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The document discusses sales promotions, defining it as a short-term tactic aimed at persuading customers to buy products and boost sales. It outlines various objectives, types, and methods of sales promotion, including consumer, trade, and sales-force promotions, each with specific goals and strategies. Additionally, it highlights the advantages and disadvantages of sales promotions in influencing customer behavior and market dynamics.Sales promotional tools
Sales promotional toolsVishnu Kj
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1. Sales promotion tools are direct inducements used to create immediate sales and can be targeted at consumers or the trade.
2. Common consumer-oriented tools include samples, coupons, premiums, contests and sweepstakes, rebates, and bonus packs, while trade-oriented tools include trade shows, allowances, and point-of-purchase displays.
3. The goal of trade promotion is to influence retailers to promote and stock products through incentives like contests and discounts.Sales promotion: basic sales promotion techniques
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This document provides an overview of basic sales promotion techniques. It defines sales promotion as a planned marketing activity that enhances a product or service's appeal and positively changes consumer behavior in return for an additional benefit. The document outlines various types of sales promotions like temporary price discounts, coupons, bonus packs, sampling, premiums, and sweepstakes. It also discusses the impact of promotions on consumers in economic, emotional and informational ways. Additionally, the benefits of promotions for timed purchasing, brand switching, and increased volume are presented, as well as some potential problems like lack of brand building and orienting managers to the short-term.Topic sales promotion sales promotion mix kinds of promotion
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This document discusses sales promotion techniques. It defines sales promotion as activities other than personal selling, advertising, and publicity that are used to stimulate customer purchases and dealer effectiveness. These activities are usually short-term and include things like discounts, coupons, contests, prizes, and free samples. The document then lists some common sales promotion techniques such as rebates, discounts, gifts, contests, gift-enclosed packages, and refunds. It provides brief descriptions of each technique.9 sales promotion
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This document discusses sales promotion. It begins with an introduction to sales promotion, noting that it aims to provide added value or incentives to stimulate immediate sales. It then covers the evolution and types of sales promotion, including consumer promotion, trade promotion, and sales force promotion. The document discusses characteristics like time orientation and target user. It contrasts sales promotion with personal selling, noting sales promotion provides benefits to buy while personal selling provides reasons to buy. Finally, it outlines benefits of sales promotion such as differentiation, decision making, and revenue growth. Examples mentioned include Vodafone, Big Bazar, and McDonald's.The Marketing Mix - Promotion
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Sales promotionGirish Babu
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This document discusses sales promotion, which refers to communicating and motivating customers to purchase products through customer, dealer, and sales force promotion methods. Sales promotion aims to introduce new products, attract new customers, provide incentives, increase sales and profits, and counter competitors. It is important for manufacturers, middlemen, and consumers. For manufacturers, it helps create new markets, retain existing customers, minimize costs, and motivate middlemen. For middlemen, it induces selling and increases sales and profits. For consumers, it provides information on new products and promotional benefits like contests.Serm ii-t-i-sales promotion-1
Serm ii-t-i-sales promotion-1Ravi Foods Pvt. Ltd. (DUKES)
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Sales promotions have increased exponentially in recent times due to rising costs of advertising, media clutter, and competitive pressures. Promotions are now applied across many product categories rather than just consumer goods. While advertisements aim to build brands, promotions provide monetary incentives to stimulate short-term sales. However, promotions require careful planning and control to avoid issues like dumping excess inventory or lack of inventory control. The objectives, target audience, incentives, duration, and terms must all be considered when designing an effective sales promotion strategy.8.sales promotion
8.sales promotion panda aditi
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Sales promotion is defined as media and non-media marketing used for a limited time to stimulate trial purchases, increase demand, or improve product quality. The goals are to increase awareness, induce trials, boost short-term sales, maintain loyalty, and complement other promotions. Advantages include eye-catching appeals, distinctive themes/tools, and value provided to consumers like coupons. However, promotions can be hard to end without negative reactions and focus on frivolous selling points rather than core offerings. Major types are premiums, contests, loyalty programs, coupons, in-store displays, and sampling. Key decisions involve setting objectives, budgets, tools, development, testing, implementation, control and evaluation.Sales promotion By Ajinkya Rikame
Sales promotion By Ajinkya RikameAjinkya Rikame
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The document discusses sales promotion as a marketing strategy used by businesses to stimulate short-term demand for products. It defines sales promotion as using short-term customer-oriented initiatives to make products look more attractive and boost sales. The key objectives of sales promotion are to introduce new products, sell existing inventory, attract more customers, and temporarily increase sales. It then outlines various sales promotion strategies, types including consumer and trade promotions, and provides examples of common sales promotion tactics.A STUDY ON PROMOTIONAL STRATEGY
A STUDY ON PROMOTIONAL STRATEGY manishankerverma
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The document is a project report on promotion strategies for CG Power and Industrial Solutions Limited submitted by Mani Shankar Verma. It includes a title page, certificates of approval from the institute and guide, a declaration by the student, acknowledgements, table of contents, and an executive summary. The conceptual background section defines promotion strategy and sales promotion, discusses their objectives and advantages and disadvantages. It also classifies different types of sales promotion techniques.Techniques of sales promotion
Techniques of sales promotionSMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
油
The document discusses techniques of sales promotion. It defines sales promotion as activities that supplement personal selling and advertising to make them more effective. Some key techniques discussed include dealer promotions through advertising materials, demonstrations, and contests; consumer promotions using coupons, samples, refund offers, and premiums; sales force promotions with contests and bonuses; and industrial promotions using trade shows, demonstrations, and after-sales services. The objective of sales promotion is to attract buyers at the point of purchase and motivate consumers, dealers, and the sales force to increase sales.Ad
Sales promotion
- 1. Sales promotion RESHMI ASHOK KUMAR MACFAST
- 2. Definition According to George W. Hopkins, Sales promotion is an organised effort applied to the selling job to secure the greatest effectiveness for advertising and for dealers help. The major function of sales promotion is to serve as a connecting link or a bridge between advertising and personal selling which are the two wings of promotion. It helps salesmen to boost up selling.
- 3. Purpose of Sales Promotion To disseminate information to the potential customers. To encourage the customers to try to a new product. Sales promotions yield faster responses in sales than advertising. Sales promotion is considered as a special selling effort to accelerate sales. Brand switchers are primarily looking for low price, good value and premiums. Sales promotions are likely to turn them into loyal brand users. It helps to defeat competitors promotional activities.
- 4. Objectives of Sales Promotion 1. To increase buying response at the customers level. 2. To increase the sales effort of dealers and sales personnel. 3. To attract new customers. 4. To capture major share of the market. 5. To create a favourable attitude towards the product. 6. To simplify the job of the middlemen. 7. To meet the competition of other firms. 8. To effect off-season sales to boost the sales. 9. To stimulate the demands by popularising the product.
- 5. 10. To establish and maintain communications with large market segments. 11. To keep the memory alive. 12. To create additional talking points to sales-persons. 13. To create brand image. 14. To remove customers dissatisfaction. 15. To retrieving lost account. 16. To motivate sales force. 17. To encourage repeat sales. 18. To clear excessive inventories. 19. To block competitors move. 20. To speed up the sales of slow moving products. 21. To generate short-term cash.
- 6. 22. To deflect customers attention from price. 23. To secure shelf-space in the selling places. 24. To counter-balance price competitions. 25. To build goodwill. 26. To improve manufacturer-dealer relationship. 27. To differentiate the company and its product from its competitors. 28. To inform the public about the new product and its specialities, attraction and advantages. 29. To stock more at the level of traders, through whom aggressive sales can be effected. 30. To bridge the gap between advertising and personal selling.
- 7. Advantages of Sales Promotion It stimulates in the consumers an attitude towards the product. It creates a better incentive in the consumers to make a purchase. It is a demand creator. It gives direct inducement to the consumers to take immediate action. It is flexible. It can be used at any stage of a new product introduction. Sales promotion leads to low unit-cost, due to large-scale production and large-scale selling. It is an effective supporter of sales. It helps the salesman and makes his effort more productive.
- 8. Sales promotion is effective when: a) A new brand is introduced. b) We have to communicate a major improvement or attraction in product. c) Enlarging the result of advertising. d) Increasing the number of retail stores in order to sell out products. e) Engaging or embarking upon aggressive sales campaign.
- 9. Disadvantages of Sales Promotion Sales promotions are only supplementary devices to supplement selling efforts of other promotion tools. Sales promotion activities are having temporary and short life. The benefits are also short-lived for three or four months. Then the demand will fall down. They are non-recurring in their use. There is a feeling in the minds of customers that sales promotional activity tools are used to sell inadequate or second grade products. Immediate increase in demand is stimulated by this. Hence it is a short-lived tool.
- 10. It is expensive and leads to a rise in the price of products. Discounts or rebates are allowed by boosting the prices of the goods, with a view to sell at a gain, which is not real. Sales promotion is ineffective when: a) There is a declining market for an established brand. b) There is no product improvement.