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sales & sales management Final Project FRM341
- 1. Linnie Garrett FRM421 Sales & Sales Management Final Course Project
- 2. This project will give the description of Items that I would like to design and sell in my boutique called LMaries Boutique and Spa. 1. I plan to sell high quality womens clothing. My target market is women in the late 20s 70s. They desire well-made clothing that is fashion forward, and could be used from day to night. These pieces are designed to minimize the areas that have gotten shapeless. 2. Sales Script: Features: Most of the tops have builded in wide straps to support top heavy women. The fabrics have a higher percentage of Lycra to help slenderize the frame. The breathable cottons blends, and polyester blends are used to prevent women from being too warm. The necklines shapes can help give them a sexier look. Bows, jeweled necklines, and long sleeve with slits, and jeweled pieces on the sleeves. The benefits of these tops are to uplift womens spirit in fashion by putting extra detail in the weight and style of the fabrics. They are not designed to cling, but not a lot of excess fabric as well. Some collars have enough flexibility in them to stand or lay down. The neck lines will be in a variety of styles to lengthen the neck, slender the face, and to draw attention to other areas that are more flattering. Color can be used to emphasize some features and draw attention away from others. Here are some suggestions to make color work for you. To appear smaller choose a cool color in a medium value and a less intense color for large areas of your clothing. However, if you want to use warm colors in your wardrobe,
- 3. select shades of warm hues instead of intense values. (Example: Select rust instead of orange; maroon instead of pink.) If you like bright warm colors use them as accents at the neckline or in your accessories. You might select a scarf or pin or collar which is emphasized because it contrasts with the different value and intensity of your outfit. Red may be your favorite color and it is becoming to you. Select a red blouse that will be worn under a gray or navy suit. The red around your face will keep the focus on your face rather than your not-so-perfect figure. One-color outfits are generally slimming. When wearing two shades in one outfit, select with care. Use the darker shade in the area you want to de-emphasize. The lighter shade can be used to balance the larger areas. An important factor to consider about color is to select colors that are becoming to you. People with warm personal coloring will be more flattered by colors with warm (orange or yellow) undertones. People with cool personal coloring will be more flattered by colors with cool (blue or red) undertones. Sales Script: The main sales script at LMaries is How may we enhance your wardrobe today? 3. Job Analysis: Salespeople
- 4. The primary duty is providing exceptional customer service. *Make a sale by offering knowledge and fashion advice to customers about clothing and accessory selections. *Get clothes and accessories for customers to try on and offer their professional opinions on how the clothes look on the customer. *Staffing the cash register, and ringing up the customers. *Skills counting cash, *Do returns and pleasantly handle complaints. *Sales members may include answering the telephone, and scheduling appointments. *All staff in the clothing store participates in the regular merchandising of the store. *Daily dusting, polishing, cleaning glass windows, vacuuming and mopping are shared as a team. Sales Associates Requirements: * Previous retail sales experience preferred, but not required *High School or some college credits preferred * Ability to read, writes, and interprets instructional documents such as safety rules, operating and maintenance instructions, and procedure manuals. * Ability to effectively communicate with customers, peers, and management. *Ability to communicate on the telephone with proper etiquette. *Ability to multi-task, while being attentive to customers. *Ability to work as part of a team and take initiative independent of direct supervision. *This position involves constant moving, talking, and hearing, reaching, grabbing and standing for at least two consecutive hours. May occasional involve stooping, kneeling, crouching, and climbing ladders. *Able to lift 30 lbs. Other characteristics: *Enthusiastic, friendly, and energetic with a genuine desire to provide outstanding service.
- 5. *Available to work a variety of hours, including weekends. *Approachable, fashion forward, friendly, but business minded. 4. Sales Training Program: Objective: LMaries is aimed at giving the best customer service that they can possibly deliver, that effort is to be put forth on the telephone and at the boutique. We are here to run a business, grow in our careers, sell the merchandise and give outstanding service to our guess; we want our guess to know that we appreciate their patronage, because they could have kept heading elsewhere. The obvious reason that we all go to work is to gain independence for family and ourselves, well if we all stay on task to give the best service that we can offer, than the income growth is going to be a given, and not a stressful priority. In house programs: Training and Development are critical to your success; investments are made accordingly. *1.Each manager of each department will observe, plan, and respond to the results of the training methods and knowledge comprehended. You are expected to continue with increasing your knowledge for yourself and for needs of our customers *Determining Effectiveness on job skills, training, and daily performance will be conducted by your managers, your observation scores, your peers, and your self-determination; this will be a record keeping process to use for future learning process. *Daily hands on training and changes such as opening-closing procedures, handling returns properly, sales approach, ad-on, credit cards, how to and when to contact guest after the sale. Out-of-house programs: Will be used to keep up with the forecasting of fashion. Subscription to fashion magazines, attending fashion shows, visiting the competition, learn new techniques. Personalized training component: During this training we will focus on strengthening relationships with the different types of guest. Such as not rushing and speaking too fast to older guest. There will be detailed information on terms to use for sensitivity reasons. How to ad-on to sales such as another blouse that will complement their slacks. Training on how and when to seal the deal on the sale. The classroom component:
- 6. The classroom component will concentrate on structure of the clothes; why what fabric is used, the technology used to get the results that we are aiming for to slenderize the guest. 5. Measured Sales Success: *Determining Effectiveness on job skills, training, and daily performance will be conducted by your managers, your observation scores, your peers, and your self-determination; this will be a record keeping process to use for future learning process. Each employee will have 2 reviews per year. The first one will be to show where you are with your goal, and will target where you need to be. The second one will determined if you reached your sales goal, and communicate about your growth pattern. Those measured are the attendance, customer feedback, the SPH, the percentage you reached towards your goals, and your task completion. The bottom line is divided the number of hours worked, the hourly pay, and how much you produced. 6. Success Rewards: There are monetary and nonmonetary rewards that employees receive in exchange for the work they do for this company. Other rewards are parking allowance, gift cards, and service or items rendered. Rewards are given for having a perfect attendance; you can earn an extra day of pay. When you sell a complete care package, you can earn a commission off the service package. Your salary may vary according to your experience, your position, and whether you are part time or full time. Also if your can perform several positions, that can enhance your pay.