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Sameh Nessim Hanna
Address: Group 114, Building 74, Madinaty, Egypt
Telephone: +2-02-24263877
Mobile: +2-012-27904320
E-mail: sameh_nessim@yahoo.com
E-mail 2: nessim.sameh@gmail.com
Current Position:
Sep 2014 – Present Sales Manager – Cairo, Canal Zone & Sinai
El Amir for Trading & Agencies (Procter & Gamble Distributor)
Job Description:
 Handling P&G business in Cairo, Canal & Sinai. Reporting to General Manager.
 Managing 7 Unit Managers, 1 Trade Marketing Manager & 1 Distribution Extension Manager.
 Responsible for achieving Annual, Quarterly & Monthly sales targets in both Volume and Value.
 Scope of coverage 28,000 stores in all trade channels including (Retail, Wholesale, Sub-Distributors).
 Planning and agreeing on annual Joint Business Plan with P&G covering the following:
o Annual Sales Growth by (Category – Area – Trade Channel)
o Sales Fundamentals KPIs (Coverage – Distribution – Pricing – Shelving - Merchandising)
o Sales Force Structure
 Responsible for Monthly Shipment Forecast (From P&G to El Amir).
 Managing Sales Profitability (Stock on Ground – Cash Flow – Strategic Revenue Management).
 Designing & Execution for Corporate Initiative Master Plan.
Major Achievements:
 Exceeding Volume Growth targets for Year 14-15 (107% Vs. LY – 102% Vs. Target)
 Exceeding Value Growth targets for Year 14-15 (111% Vs. LY – 102% Vs. Target)
 Achieving Sales targets across (Categories – Trade Channels)
 Expanding Coverage by 22% (5,000 Stores)
 Increasing Core Range SKUs Compliance from 40% to 60%
 Deployment of 2 Golden Districts in Cairo (100% Coverage – 80% Golden Stores)
 Decreasing Pay Score from 0.3 Days to 0.1 Days
 Best In-Class Execution Award for Pampers
 Achieve 9.5 out of 10 in P&G Global Distributor Assessment
Past Job Experience:
October 2012 – Sep 2014 Marketing Strategies & Planning Manager
El Amir for trading & Agencies (Procter & Gamble Distributor)
Job Description:
 Responsible for El Amir business. Managing a portfolio of 18 brands.
 Responsible and accountable for monthly / annually target for the category.
 Design and follow up on the execution of plans / trade strategies to deliver both sales targets and
organization fundamentals.
 Owner of all “Below the Line” budgets for the category. Responsible for planning, spending and tracking
of these budgets across brands and across different trade channels.
 Responsible for all POSM for the category in terms of deployment in the trade.
Major Achievements:
 Successfully achieved growth 2012-2013 “114% Volume and 116% Value” & 2013-2014 sales “107
Volume& 112% Value” for total portfolio.
 Execute with excellence for the major launches “Ariel Pods , Pampers Super free Plus”
 Launch & deploy 3 top projects: Retails Shelf out of stocks, 1 PS for more GS “1 Product supplier for
more golden stores” in addition to deploying an internal retail audit.
Sep 2011 – Oct 2012 Key Accounts and Large groceries Customer Business Development Unit
Manager
Job Description:
 Responsible for Key account “Self Service stores”+ Large groceries business in Cairo east.
 Leading a team of 4 Supervisors, 22 Section managers & 18 Merchandizers

 Setting the action plans and following up to achieve company sales fundamentals objectives
(Distribution, Pricing, Shelving and Merchandising) across the 2channels.
 Responsible for setting monthly sales-out forecast for the unit. As well as daily tracking of sales-out vs.
time gone (Per Channel – Per Brand).
 Leading a special project to turn 1 city into golden city, i.e.: 100% Coverage – 100% Core Range
Distribution / Visibility.
Major Achievements:
 Grow the self-service stores +10 points ahead of El Amir in terms of sales out
 Execute with excellence Loyalty program for detergent shops which affected the growth 2% for total the
year.
 Create a multi-functional team for the top key accounts
 Sign Join Business plan with the customers are representing 80% out of business
March. 2009 – Jun. 2011 Customer Business Development Section Manager
Procter & Gamble Egypt
Job Description:
 Responsible for 2 Modern Trade customers, including HyperMarkets, Supermarket and Discounters.
 Understand customers’ systems, objectives, strategies and incentives.
 Develop and implement plans to sell and grow P&G brands and win vs. competition in assigned stores.
 Carry out distribution, shelving, display and pricing objectives in customers’ stores.
 Participate in re-models and resets of customers’ stores.
 Report and monitor customers’ results; and develop strong healthy relationships with customers.
 Responsible for a special project addressing work-life balance for Section Managers.
Major Achievements:
 Turnaround Hair Care business at assigned customers, gaining an increase of 9% in-store value share.
 Execution with excellence of Trade Terms at all customers to reach a hit rate of 100% for both shelf
execution and Key Business Development visibility.
 Minimizing OOS from 15% to 7% in a leading Hypermarket chain through changing the delivery and
replenishment process.
 Minimizing rejections rate from 18% to 4% through carrying out monthly database synchronization.
Sep. 2008 – Mar 2009 Key accounts + Large Groceries Supervisor (Beauty & Grooming
categories)
Job Description:
 Managing 7 Section Managers and 5 Merchandizers
 Setting the action plans and following up to achieve company sales fundamentals objectives
(Distribution, Pricing, Shelving and Merchandising) across the 2channels.
 Responsible for setting monthly sales-out forecast for the group. As well as daily tracking of sales-out
vs. time gone (Per Channel – Per Brand).
Major Achievements:
 Achieving the highest growth on Beauty & grooming categories on a national level
June 2004 – Sep. 2008 Retail Supervisor for Sub distributor project in Qaliobia
Job Description:
 Responsible for 9 Sub distributor covering 2,700 customers in Qaliobia
 Select Sub Distributor according to a specific criteria to cover 6 to 7 villages
 Design the coverage plan then coach the section managers on sales fundamentals
 Manage the sub distributor shipment from El Amir , his claims & dues
 Plan, organize & control the activities of Sub Distributors.
 Achieve monthly sales & merchandising objectives as agreed with the Sub’D
Major Achievements:
 Activated 9 Sub Distributors in 1 year
 Reach to 1 Million EGP. Incremental sales out per month

Sep 2003 – June 2004 Retail Van Operation Sales Supervisor
Job Description:
 Responsible for 10 Section Managers covering 3,000 small and medium traditional
 Coach the section managers on sales techniques in the field.
 Check & follow up on the team performance
 Managing the team to achieve volume, distribution and golden stores targets ensuring winning
wherever people shop.
Jan 2003 – Sep 2002 Customer Business Development HR Manager
Job Description:
 Attract the high calibers to be hired in El Amir
 Provide a Positive Working Environment
 Recognize, Reward and Reinforce the Right Behavior
 Involve And Engage
 Develop Skills and Potential
 Evaluate and Measure
Major Achievements:
 Minimize CBD turn over from 25% to 8%
 Create a new tool to attract section managers & Drivers
Jan 2002 – Jan 2003 Customer Business Development Key Accounts Section Manager
Job Description:
 Handling 10 Self Service stores in addition to 80 grocery A in Cairo & Qalubia
Major Achievements:
 Move 90 customers from direct to pre-selling
 Grow 135% VS. YA
Nov 2000 – Jan 2002 Customer Business Development Retail Van Operation Section Manager
Job Description:
 Handling 360 customers in Shoubra
Major Achievements:
 Achieve more than 70% Golden Stores
 Activate 100% out of coverage consistently
 Achieve the monthly sales out target
Pre- Graduation:
 Communication Skills. AVANTI Jan 2008
 Presentation Skills. AVANTI May 2008
 Strategic Planning Knowledge April 2008
 Time Management Knowledge February 2009
 Building successful team Knowledge. April 2009
 Problem Solving & Decision Making AVANTI .May 2009
 Strategic Planning. American Chamber Dec 2011
 Business Writing Skills & Netiquette. Top Business March 2012
 V-TIC Selling Technique. MBA Sep 2012
 Developing a high Performance Sales Training Course. Top Business Nov. 2012
 Financial Analysis Training Course. Top Business Nov. 2012
 Recruitment Techniques. MBA Jan 2013
 Business English. Bright Minds Jan 2013
 Sales Planning & Forecasting Training Course. Top Business Jan 2013
 Marketing Knowledge Sep. 2015

Skills:
 Excellent computer skills:
- Windows / Office Programs
- Windows supported programs (installation & trouble shooting)
 Perfect command of Arabic / English
 Strong negotiation skills
 Excellent communication and follow up skills
 Good presentation skills
Personal Data:
Date of Birth: Sep 17th 1979
Nationality: Egyptian
University: Bachelor Degree from the Faculty of Education, Ain Shams University
Physics Dep. 2000
Marital status: Married

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