Samsung WeGo activation
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Wego activation utilizes three media platforms—out of home (OOH), print, and online—to reach a diverse audience of 2.7 million through digital signage and various district locations, with a focus on demographics including gender, marital status, and age range. The document outlines various content types and monthly activations, including C-magazine features and personalized event promotions, aimed at enhancing brand engagement. It emphasizes the integration of online and offline strategies for maximizing the return on investment (ROI) through strategic event sponsorships and digital content distribution.
Samsung WeGo activation
- 4. Runs on 3 Media Platforms OOH Print Online
- 5. Runs on 3 Media Platforms OOH Print Online
- 7. Demoghraphics Gender Male Female Marital status Married Single Age range 18 – 38 Lifestyle Friends Business Social class A B+
- 8. Network Info Average Hang on customers 85% from total customers Time spending 5-30 Minutes Districts •Heliopolis •Naser City •New Cairo •Maadi •Dokki •Zamalek •Mohandesin •6TH Of October •Garden City
- 10. Prisma - 10 Locations •El Nozha •El Merghany •Roxy •El Matar •El Rehab •El Tagamoa •Mohandeseen •Fom El Khalieg •El Shiekh Zayed •Remaya 9000 visitor/Station/Day x 10 stations x 30 days = Average Reach 2,700,000
- 11. Digital Signage
- 12. Digital Signage •Digital screens •23 OTR sites •One 37”inch screen •1 hour play list •Looping 24 times per day
- 13. Light Boxes One front light box in 21 sites
- 14. Signage 23 Locations •El Nozha •El Merghany •Bakry •Roxy •El Orouba •El Hegaz •El Matar •El Rehab •El Tagamoa •El Nour •Ramsis (Downtown) •Mohandeseen (Gamaet El Dewal) •Mohandeseen (El Batal Ahmed Adel Aziz) •El Dokki •Fom El Khalieg (El kornesh) •El Maadi (New Maadi) •El Maadi (El Laselky) •Sphinx (El Bawabaat) •El Shiekh Zayed •October ( Juhayna square) •El Fardous (El Wahaat) •Remaya •Amria (Alex)
- 15. 23 Locations 2000 visitor/Site/Day x 23 sites x 30 days Average Reach 1,380,000
- 17. Traffic & Profiling Gender Male 50% Female 50% Marital status Married Single Age range 18 – 30 Social class A B+ Average Reach 115,000 Monthly
- 18. C-Magazine
- 19. Demographics Gender Male Female Marital status Married Single Age range 13 – 40 Content All about Movies Social class A B+ Profile Movie & Cinema Lovers
- 20. Content •Staff Letter (By a movie character) •Latest film news •Trailer of the month •Movie previews •Actor / Actress /director review •Film features (particular theme or a blockbuster)
- 21. Content •Movie reviews •US box office •Nostalgia •MBC2/MBC MAX Movie schedule •One TV movie schedule •Bla Bla Bla •C Snakes •Fun trivia •Poster of the month
- 22. Distribution-10,000 copies •3500 – 23 OTR Branches •2000 Virgin •2000 - Cafes & Hot Spots Like Beanos, Cilantro, Shorouk, Diwan, etc…) •2500 Mailing List (Corporate Directors)
- 23. Get the Reach of OOH
- 24. & Print
- 25. Drive it online for Extra ROI & Engagement
- 28. Prisma – 1 month per Q
- 30. Branded Activation Video Ad
- 32. Hanging Banner
- 33. Wall Lightbox
- 34. Wall Lightbox
- 36. Activation Ad - Monthly
- 37. Samsung Ad - Monthly
- 38. 3 Page Advertorial – 1 per Q
- 39. EventGate Logo
- 40. Get a Cherry on Top! •When you sponsor this activation, we will extend it to the internet to increase Engagement & ROI •No Media rate is added, only a minimal retainer fee of Samsungs Branded Event Page
- 41. Meet EventGate
- 42. Meet EventGate
- 43. Meet EventGate
- 44. Meet EventGate
- 45. Meet EventGate
- 46. Meet EventGate
- 47. Meet EventGate
- 48. Associate your brand with the Entertainment & Events Scene
- 49. EventGate Homepage Takeover 1 week per month
- 52. Samsung Events’ Coverage Events, Photos, Videos Feature box for highlights of the month Hot Picks for products Video- Product Review Top Events Upcoming Events newsfeed Counter Events & Followers Samsung Social Channels Upcoming Product Launches
- 53. Get coverage of your brands 2013 Events Sponsorships
- 54. Use Online PR for higher Reach & ROI of your 2013 Events Sponsorships
- 55. Get a branded Events Channel
- 56. Coverage? •Local & International “Product Launch Events” •Product Reviews •Strategic Agreements •CSR campaigns •Any event sponsored by Samsung
- 57. Formats? •Photos •Videos •E徱ٴǰ
- 59. Professional PR Team - Optional •Samsung will provide the material that will be published •EventGate team can provide the coverage needed at an extra cost – Optional
- 60. WeGo Viral Video Watch it online! http://www.youtube.com/watch?v=pc8iVnxVIhs
- 61. WeGo English FB Page Check out our cool content strategy & Entertainment visuals! https://www.facebook.com/eventgate.net
- 62. WeGo Arabic FB Page Check out our cool content strategy & Entertainment visuals! https://www.facebook.com/Eventgate.net.eg
- 63. More ROI! Entertain Samsungs millions of Social fans by: •EventGate highly creative photos •Branded Viral Video content •Your top events coverage WeGo is a Fun, playful, outgoing party Pinguin
- 64. Entertainment Video for Youtube
- 65. Engagement content for your FB Fans
- 76. Thank you!