Samsung WeGo activation
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Mixing several media platforms owned by Van Gokh Agency to serve Samsung Activation of the SIII Mini mobile. Mediums included C-Magazine in Print, On The Run Digital Display + OOH Prisma & EventGate as an online media platform
Samsung WeGo activation
- 4. Runs on 3 Media Platforms OOH Print Online
- 5. Runs on 3 Media Platforms OOH Print Online
- 7. Demoghraphics Gender Male Female Marital status Married Single Age range 18 38 Lifestyle Friends Business Social class A B+
- 8. Network Info Average Hang on customers 85% from total customers Time spending 5-30 Minutes Districts Heliopolis Naser City New Cairo Maadi Dokki Zamalek Mohandesin 6TH Of October Garden City
- 10. Prisma - 10 Locations El Nozha El Merghany Roxy El Matar El Rehab El Tagamoa Mohandeseen Fom El Khalieg El Shiekh Zayed Remaya 9000 visitor/Station/Day x 10 stations x 30 days = Average Reach 2,700,000
- 11. Digital Signage
- 12. Digital Signage Digital screens 23 OTR sites One 37inch screen 1 hour play list Looping 24 times per day
- 13. Light Boxes One front light box in 21 sites
- 14. Signage 23 Locations El Nozha El Merghany Bakry Roxy El Orouba El Hegaz El Matar El Rehab El Tagamoa El Nour Ramsis (Downtown) Mohandeseen (Gamaet El Dewal) Mohandeseen (El Batal Ahmed Adel Aziz) El Dokki Fom El Khalieg (El kornesh) El Maadi (New Maadi) El Maadi (El Laselky) Sphinx (El Bawabaat) El Shiekh Zayed October ( Juhayna square) El Fardous (El Wahaat) Remaya Amria (Alex)
- 15. 23 Locations 2000 visitor/Site/Day x 23 sites x 30 days Average Reach 1,380,000
- 17. Traffic & Profiling Gender Male 50% Female 50% Marital status Married Single Age range 18 30 Social class A B+ Average Reach 115,000 Monthly
- 18. C-Magazine
- 19. Demographics Gender Male Female Marital status Married Single Age range 13 40 Content All about Movies Social class A B+ Profile Movie & Cinema Lovers
- 20. Content Staff Letter (By a movie character) Latest film news Trailer of the month Movie previews Actor / Actress /director review Film features (particular theme or a blockbuster)
- 21. Content Movie reviews US box office Nostalgia MBC2/MBC MAX Movie schedule One TV movie schedule Bla Bla Bla C Snakes Fun trivia Poster of the month
- 22. Distribution-10,000 copies 3500 23 OTR Branches 2000 Virgin 2000 - Cafes & Hot Spots Like Beanos, Cilantro, Shorouk, Diwan, etc) 2500 Mailing List (Corporate Directors)
- 23. Get the Reach of OOH
- 24. & Print
- 25. Drive it online for Extra ROI & Engagement
- 28. Prisma 1 month per Q
- 30. Branded Activation Video Ad
- 32. Hanging Banner
- 33. Wall Lightbox
- 34. Wall Lightbox
- 36. Activation Ad - Monthly
- 37. Samsung Ad - Monthly
- 38. 3 Page Advertorial 1 per Q
- 39. EventGate Logo
- 40. Get a Cherry on Top! When you sponsor this activation, we will extend it to the internet to increase Engagement & ROI No Media rate is added, only a minimal retainer fee of Samsungs Branded Event Page
- 41. Meet EventGate
- 42. Meet EventGate
- 43. Meet EventGate
- 44. Meet EventGate
- 45. Meet EventGate
- 46. Meet EventGate
- 47. Meet EventGate
- 48. Associate your brand with the Entertainment & Events Scene
- 49. EventGate Homepage Takeover 1 week per month
- 52. Samsung Events Coverage Events, Photos, Videos Feature box for highlights of the month Hot Picks for products Video- Product Review Top Events Upcoming Events newsfeed Counter Events & Followers Samsung Social Channels Upcoming Product Launches
- 53. Get coverage of your brands 2013 Events Sponsorships
- 54. Use Online PR for higher Reach & ROI of your 2013 Events Sponsorships
- 55. Get a branded Events Channel
- 56. Coverage? Local & International Product Launch Events Product Reviews Strategic Agreements CSR campaigns Any event sponsored by Samsung
- 57. Formats? Photos Videos E糸庄岳看姻庄温鉛壊
- 59. Professional PR Team - Optional Samsung will provide the material that will be published EventGate team can provide the coverage needed at an extra cost Optional
- 60. WeGo Viral Video Watch it online! http://www.youtube.com/watch?v=pc8iVnxVIhs
- 61. WeGo English FB Page Check out our cool content strategy & Entertainment visuals! https://www.facebook.com/eventgate.net
- 62. WeGo Arabic FB Page Check out our cool content strategy & Entertainment visuals! https://www.facebook.com/Eventgate.net.eg
- 63. More ROI! Entertain Samsungs millions of Social fans by: EventGate highly creative photos Branded Viral Video content Your top events coverage WeGo is a Fun, playful, outgoing party Pinguin
- 64. Entertainment Video for Youtube
- 65. Engagement content for your FB Fans
- 76. Thank you!