Increasing Traffic Through Optimization : The Importance of Site Speed

Dec 9, 2014Download as PPTX, PDF0 likes616 views

Best practices on building websites (specifically WordPress-powered sites) that scale under high traffic, convert better, and load fast.

WP Engine Increasing Traffic Through Optimization :
Terell Moore, Lead Support Engineer
| The Importance of Site Speed
August 20, 2014

HOWDY!
Terell Moore
Lead Support Engineer
? Working with WordPress for 4 years
? Loves long walks on the beach (and fast WordPress sites)
? Especially loves Nginx, Varnish, Memcached, and Redis
? I nerd out on tech
? �� and play tennis
@tee_rail on Twitter
@terell on Github
Terell Moore, Lead Support Engineer

TODAY��S AGENDA
i. What is an unoptimized site?
ii. Why does it matter?
iii. Fix it!
Terell Moore, Lead Support Engineer

WHAT IS AN UNOPTIMIZED SITE
Overview
? Average site loads within 1-5 seconds
? ��Good�� depends on the type of site
? Caused by frontend or backend tech
From webpagetest.org
Terell Moore, Lead Support Engineer

WHAT IS AN UNOPTIMIZED SITE
Frontend
? Unoptimized images
? Un-minified CSS/JS
? Objects not gzipped
? Lots of HTTP requests
? Not leveraging browser caching
? Unnecessary SSL requests
Terell Moore, Lead Support Engineer

WHAT IS AN UNOPTIMIZED SITE
Backend
? Taxed for resources
? SQL heavy code
? No caching
? Errors in code
Terell Moore, Lead Support Engineer

WHY DOES IT MATTER
? Google factors Site Speed in ranking
decisions
? Your visitors want Instant Gratification
? Ad Revenue can be impacted by site speed
? Higher e-commerce Conversions on fast sites
Terell Moore, Lead Support Engineer

FIX IT : BACKEND
Caching
W3 Total Cache Plugin
Memcached or Redis for
object cache persistence
Varnish Cache for page
caching
MySQL query cache tuning
Terell Moore, Lead Support Engineer

FIX IT : BACKEND
SQL Optimization
MySQL slow query log
MySQL error log
Debug Queries plugin
SQL caching
Terell Moore, Lead Support Engineer

FIX IT : BACKEND
WordPress
Maintenance
Keep your site updated
(themes, plugins, and core)
Strong passwords
Review error logs often
Get a managed WP host
Terell Moore, Lead Support Engineer

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Increasing Traffic Through Optimization : The Importance of Site Speed

1. WP Engine Increasing Traffic Through Optimization : Terell Moore, Lead Support Engineer | The Importance of Site Speed August 20, 2014

2. HOWDY! Terell Moore Lead Support Engineer ? Working with WordPress for 4 years ? Loves long walks on the beach (and fast WordPress sites) ? Especially loves Nginx, Varnish, Memcached, and Redis ? I nerd out on tech ? �� and play tennis @tee_rail on Twitter @terell on Github Terell Moore, Lead Support Engineer

3. TODAY��S AGENDA i. What is an unoptimized site? ii. Why does it matter? iii. Fix it! Terell Moore, Lead Support Engineer

4. WHAT IS AN UNOPTIMIZED SITE Overview ? Average site loads within 1-5 seconds ? ��Good�� depends on the type of site ? Caused by frontend or backend tech From webpagetest.org Terell Moore, Lead Support Engineer

5. WHAT IS AN UNOPTIMIZED SITE Frontend ? Unoptimized images ? Un-minified CSS/JS ? Objects not gzipped ? Lots of HTTP requests ? Not leveraging browser caching ? Unnecessary SSL requests Terell Moore, Lead Support Engineer

6. WHAT IS AN UNOPTIMIZED SITE Backend ? Taxed for resources ? SQL heavy code ? No caching ? Errors in code Terell Moore, Lead Support Engineer

7. WHY DOES IT MATTER ? Google factors Site Speed in ranking decisions ? Your visitors want Instant Gratification ? Ad Revenue can be impacted by site speed ? Higher e-commerce Conversions on fast sites Terell Moore, Lead Support Engineer

8. FIX IT : BACKEND Caching W3 Total Cache Plugin Memcached or Redis for object cache persistence Varnish Cache for page caching MySQL query cache tuning Terell Moore, Lead Support Engineer

9. FIX IT : BACKEND SQL Optimization MySQL slow query log MySQL error log Debug Queries plugin SQL caching Terell Moore, Lead Support Engineer

10. FIX IT : BACKEND WordPress Maintenance Keep your site updated (themes, plugins, and core) Strong passwords Review error logs often Get a managed WP host Terell Moore, Lead Support Engineer

11. Terell Moore, Lead Support Engineer Q&A

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Increasing Traffic Through Optimization : The Importance of Site Speed

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