Scaled in mail best practices
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The document provides best practices for using InMail on LinkedIn to engage passive talent. It discusses that 80% of LinkedIn members are considered passive talent and outlines differences between active and passive candidates. The presentation recommends personalizing InMails to start a conversation rather than directly pitching a job, keeping the message short, asking for referrals, and tracking response rates for improvement. A live demo then showed how to view response rate reports in LinkedIn Recruiter.
Scaled in mail best practices
- 1. InMail Best Practices LinkedIn Recruiter Professional Services Exclusive Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 2. Agenda Engaging Passive Talent InMail Best Practices Tracking your Response Rate Live Demo Colleen Carr Recruitment Product Consultant LinkedIn | Internet | Greater Chicago Connections: 500+| Recommendations: 22 Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 3. Truly global. Ever-growing. 200M+ members +4M / month, 2 new members / second CAN: 7m+ EU: 39m+ IND: 18m+ USA: 74m+ BRZ: 11m+ AUS: 3m+ LinkedIn Supported Languages (19): Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish. Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 4. POLL 30% What % of LinkedIn.com members are considered ...80% Passive Talent? ...50% Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 5. Fundamental Differences Active vs. Passive Candidates Active Candidates Passive Leads Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 6. Tips to Engage Passive Talent Tips from LinkedIn Recruiter Customers Source for success Connect with internal managers Think out of the box Make a great first impression Build meaningful connections Think long-term with your relationships Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 7. POLL What % of LinkedIn.com members say theyd be open to receiving communication from a Recruiter? Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 8. Contact Preference - LinkedIn 95%! Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 9. Whats wrong with this InMail? Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 10. Whats wrong with this InMail? Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 11. 鴛稼壊岳艶温糸 Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 12. InMail Best Practices Sell the conversation, not the job! Avoid Job or Career Opportunity as first two words of subject line Start a conversation Personalize the message Keep it short and sweet Offer next steps Ask for referrals LinkedIn is not a job board! Avoid: Cutting and pasting job description or link to a job post Directing passive candidates to look at a job and send you a resume Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 13. Tracking Response Rates Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 14. POLL You know your most recent InMail response rate or have tracked in the past You have never checked your InMail response rate Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 15. LinkedIn Reports Controlled by your Administrator Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 16. LinkedIn Reports By date(s), seat holder Download details Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 17. Lets go live! Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 18. POLL The next time I write an InMail I will Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved
- 19. Questions? Talent Solutions LinkedIn Confidential 息2013 All Rights Reserved