This document discusses the qualities that define the entity of an automobile product. It states that the quality of an automobile is made up of the characteristics and phases of its qualities. Determining the values of these qualities is complex and has been studied by many authors. The quality of an automobile can be determined by a formula that incorporates basic qualities of construction, production, and exploitation. Finally, the document discusses how managing quality factors not only of a product but also of an entity like society in a holistic way can drive progress if investigated globally and personally in the 21st century.