Scientific in Nature: A thesis on Steve Jobs...
Download as pptx, pdf19 likes2,653 views
Steve Jobs created Apple Computer in 1976 and evolved it into a larger technological society. The document presents a thesis that Jobs guided the evolution of Apple and its products in a way similar to a creator guiding the evolution of a new species. It discusses concepts like social structures, taboos, cultures and generations that helped shape Apple's evolution and the behaviors of its users.
Scientific in Nature: A thesis on Steve Jobs...
- 1. scientific in naturea thesis on steve jobs and how he evolved a wooden box into a society made in his image
- 2. Hello.
- 3. The Genesisis the first known species to appear in the MacWorld.Steve Wozniak and Steve Jobs, two kids in their 20s, create their first computer. They called it Apple I.1975One year earlier John Henry Holland writes a book called Adaptation in Natural and Artificial Systems. He is later regarded as a major contributor to the science of Artificial Evolution. (Evolutionary Computation.)Introducing
- 4. The Creatoris the guiding force behind the evolution of the species, and Societys protocols & taboos.The Creator maps the evolutionary framework before any species is introduced. His influence incubuses every detail of the process. The Creator is careful never to upstage his creations, as they are the heroes.Introducing
- 5. The Societyoffers the security and stability implicit for the survival of its Cultures and Members.The Society enforces social taboos and protocols that allow for jumps in evolution. This calls for a closed social structure.The Society offers solutions to paradoxical ideologies such as Freedom vs. Security.Introducing
- 6. A Closed Social Structureimplies the first action to be taken before evolution can occur. This includes establishing full control over Society, its Members, Cultures, and others.The Society
- 7. The Culturesoffer sophistication of the science and artsSocial Taboos are in place to be respected by evolving Cultures. The purpose of a taboo is to provide security for Society and it's Members. Respect for social taboos are vital to the evolution of the Society. Ignoring these taboos put Society and its Members at risk of destruction. Introducing
- 8. The Membersare grouped by family, species, and generation.The family caries the implicit purpose for being.The species carries the mutation in the genotype. Each generation evolves into a new, stronger version of itself.Introducing
- 9. Intelligent Designsecures the survival of the individual Members.Sleepmode is the species energy conservation function and is a law for the evolution process.The unibody trait is common among all species. Its function is to provides an even distribution of energy and strong shell. Magnetic Power Latch is a defense mechanism that prevents species from falling by detaching when pressure is applied.Sudden Motion Sensor is a defense mechanism which detects acceleration in movement and detaches its fragile memory source in anticipation of impact.Evolution Process
- 10. Natural Selectionaddresses change in the species phenotypeby allowing its features to be chosen naturally. It also handles the paradoxical need for freedom and security. Strict social taboos and protocols exist for the development of potential features of a species. While The Creator has been accused of tyranny from the Darwins, the illusion of freedom has kept the masses happy without sacrificing the security of his Society.App StoreDarwin Open SourceEvolution Process
- 11. Survival of the Fitis triggered when it is thought a species is ready to evolve to the next generation.iPhone 3GStabilizingFitness describes the ability to both survive and reproduce. A Disruptive selection implies an evolution to the next generation. A Stabilizing selection implies extinction or mutation.iPhone 3GSDisruptiveiPhoneEvolution Process
- 12. Starving the Weakimplies extinction for the weak and social evolutions will be denied. The fit will pass its dominance on to the new generation.iPhone 4New GenerationiPhone 3GExtinctioniPhone 3GSSurvivalEvolution Process
- 13. Species Mutationwill occur after 3 or 4 generations have passed. This mutation may introduce a new species, or simply an superficial attribute neutral to the species survival.The process of evolution continues with the new, mutated species.iPad iPhone 4Evolution Process
- 14. The Alpha Malemakes the distinction between an evolving species and the ordinary machine. Each challenge begins with a greeting:Hello, Im a Mac. And Im a PC.While both the species and the machine are technically of the same classification (PC), the distinction it has made is a powerful, strategic move. Sociology
- 15. The Alpha Maleestablishes superiority.The species acts as an instigator to the battle. When he lures in the machine, Mac immediately take the high road by complimenting PC or showing sympathy (never empathy). This makes PC appear weak and inadequate. Sociology
- 16. The Mating Rituals assist with the reproduction process.When a new species or generation is introduced for the first time it begins with an objective to arouse interest. Its coy terminology and brief displays of beauty are designed to induce desire or curiosity. The species will often sing new, exciting melodies for an experience creating memory.This approach is very different from an established species which primarily reinforces the benefits of its features in a straight forward manner.Sociology
- 17. The Mating Rituals create a lustful hypnosis only to be broken by a new, more attractive generation shortly after. These rituals have potential to infect the recipient with a phenomenon called New Relationship Energy (NRE) which creates a heighten level of lust. This feeling is chemical and is thought to last only 6 months to 2 years. New Generations are introduced each year and provide new features the old generation cannot match. Sociology
- 18. The Mating Rituals also include a bonding process similar to that of a mother and the smell of her newborn child.Actual quotes from dozens if not hundreds of forums.Ive been saying for years that this is a good smell and people just look at me like I'm crazy. Well I'm glad theres another crazy out there. Its definitely something going on inside Apple products.Is it me or does the top inside part of the iPhone 3G box smell really good? Anyone else notice this?I have the box on a table and almost every time I walk by I pop the top off and get a whiffSociology
- 19. The PropheciesWhere will the future take the Society and its Members?Conclusion
- 20. Scientific in Nature A thesis on Steve Jobs and how he evolved a wooden box into a society made in his image.Researched and written by: Jason J VelazquezOctober 3th 2011References and ResearchComputers Are Social Actors Clifford Nass, Jonathan Steuer, and Ellen R. Tauber 1994SYSTEMIC THINKING a simple thinking technique for gaining systemic focusPresent by GARY BARTLETT at THE INTERNATIONAL CONFERENCE ON THINKING BREAKTHROUGHS 2001UnicistThinking The double dialectical thinking http://unicist.com/ This is a synthesis on the results obtained from the research on human intelligence applied to complex problem solving led by Peter Belohlavek.In regards to the quotes used for The Mating Rituals section http://www.hongkiat.com/blog/stunning-apple-concept-designs/
- 21. Scientific in Nature A thesis on Steve Jobs and how he evolved a wooden box into a society made in his image.Researched and written by: Jason J VelazquezOctober 3th 2011References and ResearchPropinquity (term)http://en.wikipedia.org/wiki/Propinquity> New Relationship Energy (Term)http://en.wikipedia.org/wiki/Outline_of_relationships>NRE is similar to lust or infatuation as it fades over time and is chemically produced.http://www.examiner.com/open-relationships-in-austin/new-relationship-energy-and-its-relationship-to-emotional-http://techland.time.com/2011/02/14/can-you-be-in-love-with-your-gadgets-study-says-yes/Scientific in Nature A thesis on Steve Jobs and how he evolved a wooden box into a society made in his image.Researched and written by: Jason J VelazquezOctober 3th 2011References and ResearchPropinquity (term)http://en.wikipedia.org/wiki/Propinquity> New Relationship Energy (Term)http://en.wikipedia.org/wiki/Outline_of_relationships>NRE is similar to lust or infatuation as it fades over time and is chemically produced.http://www.examiner.com/open-relationships-in-austin/new-relationship-energy-and-its-relationship-to-emotional-Can you be in youve with your gadgets?http://techland.time.com/2011/02/14/can-you-be-in-love-with-your-gadgets-study-says-yes/UnicistAnthropologyFrom The Unicist Wiki Libraryhttp://www.unicist-library.org/en/unicistwiki_library/index.php?title=Unicist_Anthropology
- 22. Scientific in Nature A thesis on Steve Jobs and how he evolved a wooden box into a society made in his image.Researched and written by: Jason J VelazquezOctober 3th 2011