Scribe book ของกลุ่มที่ 4
Download as docx, pdf0 likes107 views
The document discusses different levels of strategy including corporate, business, and functional strategies. It also discusses Porter's generic strategies of cost leadership, differentiation, and focus. Additionally, it mentions Michael Porter's Diamond Model of national competitive advantage and the factors that contribute to competitive advantage: factor conditions, demand conditions, related and supporting industries, firm strategy and rivalry, and chance and government. Lastly, it lists strengths, weaknesses, opportunities, and threats as part of a SWOT analysis.
Scribe book ของกลุ่มที่ 4
- 1. Product Strategy Formulation Existing New (Growth Strategy)Intensive Growth Strategy Market Paenetation Product (Corporate Level Strategy) Stability Strategy Integration GrowthStrategyDevelopment Retrenchment Strategy Diversification Growth Strategy Market Development Diversification (Business Level Strategy) Vertical Strategy Horizontal -Backward Strategy -Joint Venture (Functional Level Strategy) -Froward Strategy -Merger -Alliance Porter Generic Strategy Competitive Advantage Low cost Product unique Broad Cost Leader Strategy Different/strategy Narrow Focus Strategy Focus Strategy Low cost Different/strategy Strategy and Competitive Advantage
- 2. Strategy Competitive Advantage SWOT - -Strengths -Weaknesses - Opportunities -Threats Five Forces 1. 2. 3. 4. 5. -
- 3. (1) (Market Growth Rate) (2) (Market Share) - (Question Marks) : - (Stars) : (Cash Cows)
- 4. ( Dogs) Global competition and national competitive advantage 6 (Michael E. Porter) Diamond Model 1. (Factor Conditions) , 2. (Demand Conditions) 3. (Relate & Support Industry)
- 5. 4. (Firm Strategy, Structure Rivalry) 5. (Chance) 6. (Government 4 1. 54010970257 2. 54010970266 3. 54010971485 4. 54010971491 5. 52010913787