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Second Life and Virtual Worlds 21 Oct. 2009, Week 7 IS20090 (Web 2.0 and Social Media: An Introduction) Cathal McCauley University Librarian NUI Maynooth
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What is Second Life? A 3-D virtual world established by Linden Labs in 2003.  Currently c16.5+ million residents. Download the Second Life (SL) installer from: www.secondlife.com Key concepts: Avatars, Objects, Linden Dollars Communication by IM and Voice More than a game
Second Life and the early WWW Content similar: sex, rock-n-roll and free stuff very popular (gambling was) Issues similar: US-dominated, uncertainty, rapid change, moral issues, security issues etc. Some new issues too: virtual world protest groups and riots  but how new? Key characteristic is the similarity
Second Life  True of False? Enter the Sistine Chapel and fly up to review the ceiling. Train how to give emergency first aid to an injured person outside a busy nightclub. Visit the Saltire centre. Be an in world reporter for CNN. Go to the Blarney Stone pub in Dublin in SL for pints and craic  Fight zombies, take the form of an animal etc. etc. ALL TRUE!
Education in Second Life Many US universities (including Berkley, Harvard and Stanford) More than 70% of UK universities Universities from Australia and Japan in world too Small, but growing Irish interest e.g. UCD, DIT, DHO and others Delivering classes, skills session, seminars and conferences Key drivers: distance learning, media, technology, design and Libraries
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UCD Library in Second Life Why? Many reasons including: Institutional & Library strategy, reader preferences, resources and PR. Entered SL on 7 th  March 07.  Part of US-based ALSs award winning cybrary city. Library-wide working group established in April 07.
UCD Library in Second Life  Key Achievements to date March 07 First Irish academic library in SL Sept.  Nov. 07 hosted area aimed at new and potential students (repeated Autumn 08)  07/08 hosted lectures, tutorials and contact time for Prof. Mary Burke (UCD SILS) Feb. 08 hosted talk by movie director Anne Seidl attended by 30+ avatars March 08 hosted virtual venues strand of Library Ireland Week  3 successful events Oct. 08 short listed for UCD Images of Research Competition 2009 revamped and made more suitable for other uses
Second Life  The PR dividend
Second Life and the Hype Cycle 2003  Launch Summer 2006 Anshe Chung & Business Week Autumn 2008 Reuters withdraws from Second Life
Avatars happy to play but not to pay? Source: http://taterunino.net/
Will there be A Second Wind for Second Life? Second life facing many obstacles: Technology issues (access, ease of use, reliability, interoperability) Ownership concerns Figuring out what users want Business community uncommitted Ambiguous economic and membership metrics Digital nomads and growing competition
 Our evidence so far suggests that virtual worlds have great potentialit is not clear that Second Life is the optimal environment Dr Peter Twining, Head of Dept of Education, Open University ( Source: A Spring 2008 snaphot of UK Higher and Further Education Developments in Second Life) Second Life is not the only fruit
Virtual Worlds: Fad or Future-proofing? Growing market Access to the new economy Opportunity for international co-operation Another route to hard to reach students Particularly suited to some disciplines Already estimated 100 million active users of virtual worlds.
Worth the wait?
Things to remember! October 23 rd  (this Friday)2009 essay due no later than 5pm SHARP! Next week (28 th  Oct.)  online video  class back to D114 in Health Sciences Building Next blog assignment due end of week 10 (13 th  Nov at 5pm). Check out delicious links for this week!
Go raibh maith agaibh Cathal McCauley [email_address]

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Second Life and Virtual Worlds

  • 1. Second Life and Virtual Worlds 21 Oct. 2009, Week 7 IS20090 (Web 2.0 and Social Media: An Introduction) Cathal McCauley University Librarian NUI Maynooth
  • 2.
  • 3. What is Second Life? A 3-D virtual world established by Linden Labs in 2003. Currently c16.5+ million residents. Download the Second Life (SL) installer from: www.secondlife.com Key concepts: Avatars, Objects, Linden Dollars Communication by IM and Voice More than a game
  • 4. Second Life and the early WWW Content similar: sex, rock-n-roll and free stuff very popular (gambling was) Issues similar: US-dominated, uncertainty, rapid change, moral issues, security issues etc. Some new issues too: virtual world protest groups and riots but how new? Key characteristic is the similarity
  • 5. Second Life True of False? Enter the Sistine Chapel and fly up to review the ceiling. Train how to give emergency first aid to an injured person outside a busy nightclub. Visit the Saltire centre. Be an in world reporter for CNN. Go to the Blarney Stone pub in Dublin in SL for pints and craic Fight zombies, take the form of an animal etc. etc. ALL TRUE!
  • 6. Education in Second Life Many US universities (including Berkley, Harvard and Stanford) More than 70% of UK universities Universities from Australia and Japan in world too Small, but growing Irish interest e.g. UCD, DIT, DHO and others Delivering classes, skills session, seminars and conferences Key drivers: distance learning, media, technology, design and Libraries
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  • 9. UCD Library in Second Life Why? Many reasons including: Institutional & Library strategy, reader preferences, resources and PR. Entered SL on 7 th March 07. Part of US-based ALSs award winning cybrary city. Library-wide working group established in April 07.
  • 10. UCD Library in Second Life Key Achievements to date March 07 First Irish academic library in SL Sept. Nov. 07 hosted area aimed at new and potential students (repeated Autumn 08) 07/08 hosted lectures, tutorials and contact time for Prof. Mary Burke (UCD SILS) Feb. 08 hosted talk by movie director Anne Seidl attended by 30+ avatars March 08 hosted virtual venues strand of Library Ireland Week 3 successful events Oct. 08 short listed for UCD Images of Research Competition 2009 revamped and made more suitable for other uses
  • 11. Second Life The PR dividend
  • 12. Second Life and the Hype Cycle 2003 Launch Summer 2006 Anshe Chung & Business Week Autumn 2008 Reuters withdraws from Second Life
  • 13. Avatars happy to play but not to pay? Source: http://taterunino.net/
  • 14. Will there be A Second Wind for Second Life? Second life facing many obstacles: Technology issues (access, ease of use, reliability, interoperability) Ownership concerns Figuring out what users want Business community uncommitted Ambiguous economic and membership metrics Digital nomads and growing competition
  • 15. Our evidence so far suggests that virtual worlds have great potentialit is not clear that Second Life is the optimal environment Dr Peter Twining, Head of Dept of Education, Open University ( Source: A Spring 2008 snaphot of UK Higher and Further Education Developments in Second Life) Second Life is not the only fruit
  • 16. Virtual Worlds: Fad or Future-proofing? Growing market Access to the new economy Opportunity for international co-operation Another route to hard to reach students Particularly suited to some disciplines Already estimated 100 million active users of virtual worlds.
  • 18. Things to remember! October 23 rd (this Friday)2009 essay due no later than 5pm SHARP! Next week (28 th Oct.) online video class back to D114 in Health Sciences Building Next blog assignment due end of week 10 (13 th Nov at 5pm). Check out delicious links for this week!
  • 19. Go raibh maith agaibh Cathal McCauley [email_address]