Secret meals presentation_
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The document outlines the goals and target publics of the Secret Meals for Hungry Children Awareness Campaign. The campaign aims to raise awareness on social media platforms like Facebook and Twitter, increase followers on each platform to 50, and raise enough funds to feed at least one hungry child. Key activities included a promotional event at a local bar called Innisfree that made over 500 impressions and raised funds to feed a child for a year. Facebook evaluations showed post engagements like likes, shares and views while Twitter evaluations tracked new followers, mentions and retweets.
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This document summarizes a webinar presentation about using cause marketing on Facebook. The presentation discussed why cause marketing works well on Facebook due to its emphasis on human connections and sharing good deeds. It outlined different types of cause marketing campaigns that can be run on Facebook, including campaigns asking people to like or share posts in exchange for donations, interactive campaigns using apps or games, and voting campaigns. The presentation noted that campaigns should expect rapid change, experimentation, relinquishing some control over user participation, and investing effort in partnerships. Strategies for effective campaigns included using multiple channels, simple or creative user actions, incentives, and highlighting impact. The presentation concluded with a current example campaign from Kohl's.Facebook: Beginner to Intermediate
Facebook: Beginner to IntermediateSarah Page
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The document outlines a presentation on utilizing Facebook for organizations, emphasizing social media strategies, benefits, and best practices. It highlights Facebook's extensive user base and the importance of engaging content, community management, and targeted advertising. Key takeaways include developing a solid social media strategy, understanding audience demographics, and creating visually appealing content to enhance brand awareness.Social Media for Social Good - Raleigh Social Media Day #SMDay
Social Media for Social Good - Raleigh Social Media Day #SMDayDawn Crawford
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The document summarizes a social media campaign conducted by the Autism Science Foundation to raise funds and awareness at the end of the year. The campaign utilized various social media platforms like Facebook, Twitter, and blogs to engage supporters and drive traffic to the foundation's website. Through videos, social posts, and other online elements, the month-long campaign was able to successfully raise over $10,000 and increase engagement on the foundation's social media profiles. The summary highlights the key tactics and lessons learned from leveraging social media for social good.Comm483 taco bell silver anvil case updated
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The Taco Bell Foundation for Teens' Graduate to Go campaign aimed to increase awareness of the high school dropout crisis and engage franchise support. Key strategies included creating an integrated employee engagement platform, fundraising through franchises and restaurants, and partnering with organizations like Boys & Girls Club of America. Tactics involved challenges with celebrity partners, local grants, and a media campaign. Evaluation found greatly increased awareness, franchise participation, and financial growth for the Foundation, demonstrating the importance of internal engagement.Using Facebook To Promote Your Destination
Using Facebook To Promote Your DestinationSarah Page
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The document outlines a presentation about using Facebook to promote businesses, highlighting benefits like free marketing, deeper relationships, and increased brand awareness. It emphasizes the importance of authentic engagement, visual content, targeted advertising, and integrating social media with websites. Key statistics regarding Facebook's user demographics and engagement are provided, along with best practices for effective content and advertising.Chick-fil-A Social Media Strategy
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Our social media strategy aims to represent our company's quality food and family focus online. Our goals are to gain 30% more Facebook, Instagram, and Twitter followers, make daily posts, and improve engagement. We analyzed our social profiles, finding Facebook gets most traffic but LinkedIn lowest engagement. Competitors' strengths include visual posts and video. Our brand is entertaining, family-oriented, and trustworthy. Strategies include paid Instagram ads, owned hashtags, and earned media monitoring. After 4 months, all networks grew followers and engagement except LinkedIn. Positive feedback was received except some tied our values to exclusion. We will work on LinkedIn, more hashtags, and another event.Causes with Susan Gordon
Causes with Susan Gordon Lisa Colton
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Causes is a platform that enables non-profits to build communities and fundraise on Facebook. It was founded by Joe Green, Sean Parker, and Peter Thiel and has helped raise $35 million for thousands of non-profits since 2007. Causes has over 17,000 non-profit partners and allows donations to be made to any U.S. 501(c)(3) organization. The platform provides tools for non-profits to promote their cause, recruit supporters, do multi-channel outreach, and download donor information.Crimson-Creations-Presentation-Final-Draft - Copy
Crimson-Creations-Presentation-Final-Draft - CopyChristinaMarie Cooper
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Crimson Creations is a public relations firm helping Bellevue Brewing Company (BBC) increase sales of their 425 pale ale. Their campaign will use research on craft beer drinkers, events sponsorships, and social media strategies to build awareness and loyalty. The budget is $2,500, with 40% spent on print/digital ads and promotions. Success will be measured by social media engagement, website traffic, and sales metrics.Social Media and the Next Generation of Canadian Giving
Social Media and the Next Generation of Canadian Givinghjc
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The document provides information on using social media for non-profits. It summarizes data on the social media preferences and behaviors of different generations (Gen Y, Gen X, Boomers, Civics). The key findings are that Gen Y is most active on social media, Facebook and YouTube are most popular, and most donors are willing to share/promote causes. It provides tips on building awareness, engagement and revenue through social media efforts focused on images, videos, and conversations.Using Facebook To Promote Your Business
Using Facebook To Promote Your BusinessSarah Page
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This document provides an overview and agenda for a presentation on using Facebook to promote a business. The presentation covers reviewing social media platforms, developing a social media strategy, the basics of using Facebook, integrating social media and websites, advanced Facebook features, changes to Facebook, and demonstrations with live examples. The content educates on the benefits of Facebook for businesses, key stats, setting up a business page, tools like posts, ads, events and offers, and best practices for content and engagement.Automation of Socialization
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The document discusses the importance of social media, particularly Facebook, in building brand engagement and generating revenue through strategies like 1to1tomany. It emphasizes the credibility of customer recommendations over traditional advertising and shares tips for growing social connections and monetizing user engagement. Additionally, it presents case studies demonstrating successful social media campaigns and offers insights into optimizing Facebook for building customer relationships.Marketing Your Business in the 21st Century
Marketing Your Business in the 21st CenturySarah Page
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The document discusses effective marketing strategies for businesses in the 21st century, highlighting the importance of social media, particularly Facebook, Twitter, and Pinterest. It emphasizes the need for authenticity, engagement, and the use of visual content to enhance customer interaction and drive sales. Additionally, the document provides tips for managing social media presence and integrating it with website marketing to maximize reach and effectiveness.Ad
Secret meals presentation_
- 1. Secret Meals for Hungry Children Awareness Campaign
- 2. Goals of Campaign Increase number of Facebook followers to 50 Increase Twitter followers to 50 Increase awareness among target publics Raise enough funds for at least one hungry child
- 3. Internal Target Public Alabama Credit Union Employees Alabama Credit Union Management Secret Meals Volunteers
- 4. External Target Publics Secret Meals clients School children Parents Teachers
- 5. External Target Publics Food bank affiliates Food bank of North Alabama West Alabama food bank Bay area food bank Regional media outlets Donor, sponsors, friends The University of Alabama community
- 6. Social Media Campaign Innisfree Awareness Event Evaluation
- 7. Social Media Campaign Why social media was needed Facebook Twitter
- 8. Facebook
- 10. Twitter
- 11. Twitter Posts
- 12. Why we chose an awareness campaign What we did Promotional pieces
- 13. Innisfree Awareness Event Made at least 500 impressions Raised enough to feed one child for an entire year Displayed promotional pieces around entrance and outside of bar Provided stickers with links to social media outlets
- 17. Innisfree Event
- 20. Facebook Evaluation 10 post likes 9 post shares 3,593 post views
- 21. Twitter Evaluation Gained 35 followers, total of 53 7 @mentions 9 retweets
- 22. Twitter Evaluation Influence: 26.2 Popularity: 20 Klout Score: 18
- 23. QuickTime and a decompressor are needed to see this picture.