Here is a short paragraph explaining synergy: Synergy refers to the way that different elements of a media company work together to promote related products across multiple platforms. When a film is released, the studio will promote other merchandise like soundtrack albums, video games, theme park attractions, and consumer products to take advantage of synergies between different divisions of the company. Each product is designed to promote the others, so interest and awareness of the overall franchise grows exponentially. This allows media conglomerates to maximize profits from successful properties by expanding them across different media.