Selling a product or service

Dec 8, 2014Download as pptx, pdf

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Trey Research offers complete solutions for strategic market planning, from global business intelligence reports to targeted market analysis. They can help Contoso identify target markets for new products, understand branding and positioning, and identify competitors. Trey Research provides custom research, industry reports, and an online database to help customers achieve their objectives at a lower cost than competitors. Investment in Trey Research's market research services helps customers know their customers, competition, timing, and track adjustments for product success.

• Briefly introduce yourself and your colleagues.
• Describe the products or services your company provides at a
high level.
• Example:
– Trey Research offers complete solutions for strategic market planning, from
global business intelligence reports to targeted market analysis.
Introduction

• Summarize the key benefits provided by the product or service you
are promoting.
• Example:
– Investment in market research is an investment in your product’s success!
• Know your customer
• Know your competition
• Timing is everything
• Track and adjust
Key Benefits of Product or Service

• Submit a research proposal
– Then, we’ll submit a proposal for
your evaluation.
• Begin the research
– When the proposal is approved, we
will assemble an experienced team
to conduct your research and
analyze the findings.
• Provide ongoing support
– We will continue to work with you
after we deliver your report so you
get the most value out of the
research findings.
• Outline the next steps for
ordering or purchasing your
products
or services.
• Example:
– To commission research from Trey
Research:
• Define the project
– First, we’ll meet with you to define
your project.
Next Steps

• Provide contact information for key personnel from your company.
• Provide e-mail and Web site information, if appropriate.
Contact Information

Contoso, Ltd. has new products launching in FY '06 and needs help identifying target markets, branding, positioning, and benchmarking competitors. Trey Research can provide various services like market analysis, product launches, and competitive intelligence at a lower cost than competitors. Key benefits include knowing customers, competition, and adjusting to changes. To commission research, clients first define the project, Trey Research submits a proposal, research is conducted by experienced teams, and ongoing support is provided.

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Selling a product or service

1. Selling a Product or Service Subtitle

2. • Briefly introduce yourself and your colleagues. • Describe the products or services your company provides at a high level. • Example: – Trey Research offers complete solutions for strategic market planning, from global business intelligence reports to targeted market analysis. Introduction

3. • State the customer’s needs and requirements as you understand them. • Example: – Contoso, Ltd. has several new products in research and development that are scheduled to go to market in FY [Date]. – Now is the time: • to identify the target market for these products. • to understand how to best brand and position them. • to identify competitors and benchmark their success. – Also consider ongoing support to help you respond to changes in your market. Business Opportunities

4. Market entry strategies Product and brand launch Competitive intelligence data Market analysis, review, and monitoring • List the products or services your company provides that will help the customer achieve their objectives. • Example: – Using a variety of research methodologies, Trey Research can provide support in the following areas: Our Products and Services

5. Custom Research Service Trey Research Cost* Company A Cost* Market entry analysis X X Industry benchmarking X X Pricing and brand X X analysis Forecasting and planning X X Subscription Research X X Service Consumer industry market reports X X Online global business intelligence database X X * Cost of custom research service depends on project scope • Point out financial benefits to the customer. • Compare costs of your product or service with one or more competitors. Cost Comparison

6. Finance Industry and Technology Markets Media Trade Machinery B2B Global Data Research Services Benchmarking Network Brand intelligence Trends Durable goods Consumer Goods and Services Electronics Healthcare Foods Our Strengths

7. • Summarize the key benefits provided by the product or service you are promoting. • Example: – Investment in market research is an investment in your product’s success! • Know your customer • Know your competition • Timing is everything • Track and adjust Key Benefits of Product or Service

8. • Submit a research proposal – Then, we’ll submit a proposal for your evaluation. • Begin the research – When the proposal is approved, we will assemble an experienced team to conduct your research and analyze the findings. • Provide ongoing support – We will continue to work with you after we deliver your report so you get the most value out of the research findings. • Outline the next steps for ordering or purchasing your products or services. • Example: – To commission research from Trey Research: • Define the project – First, we’ll meet with you to define your project. Next Steps

9. • Provide contact information for key personnel from your company. • Provide e-mail and Web site information, if appropriate. Contact Information

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