Selling and Promoting Digital Product (Distributing learning tools from non-profit)

Jun 11, 20151 like286 views

New Mexico State University - Media Productions

NMSU Media Productions (Also called the Learning Games Lab) has developed apps, virtual labs, animations and games, and work to promote them for distribution. Their goal is not revenue, but distribution, trying to find as large an audience as possible. Here, Barbara Chamberlin shares what they've learned at the ACE 2015 Conference in Charleston, SC.

S e l l i n g & P r o m o t i n g
(distribution and promotion of non-profit learning tools)
Digital
Product
Barbara Chamberlin, PhD • bchamber@nmsu.edu • @bchamber
New Mexico State University Learning Games Lab

Barbara Chamberlin @bchamber
Your
problem
making the
wrong kinds
of
games.
is that
you are
Jesse Schell: educator, game maker, business owner

Barbara Chamberlin @bchamber
beautiful games,
effective games,
good games,
You
make
contentpeople will
buy.
but they don’t have the
that’s not the point

Barbara Chamberlin @bchamber
To
make
they may not be willing to
that help people learn the
beautiful games,
effective games,
good games,
content
buy.

Selling and Promoting Digital Product (Distributing learning tools from non-profit)

MMLIIMeanTestScore
23
25.5
28
30.5
33
Test 1 Test 2 Test 3
Math Snacks introduced
to Group A after Test 1
n=741 students in ﬁfth grade
Math Snacks introduced
to Group B after Test 2
Impact of Math Snacks Games
on Math Test Performance of 5th Graders
28.91
23.81
31.58
23.84
26.37
31.10

Barbara Chamberlin @bchamber
p r e t t y g o o d
making;
marketing.
We’re
at
enthusiastically inexperienced at
but, we’re
(we totally suck at generating revenue.)
apps
web-based games
virtual labs
diverse
audiences
content
types of learning

Barbara Chamberlin @bchamber
Whatare
we
doing?

Barbara Chamberlin @bchamber
Whatare
we
doing? self-distribution
manages
partnerships &
placement
Brain POP
GlassLabs
Clark ChartSerious Games
Directory
Educade
eSpark Graphite JayisGames
_____ school in ______
Playful
Learning
PBS Media
Pearson
OLE
Kongregate
Edmodo
MERLOT

•Free
•Established teacher community
•Companion classroom materials

• New (in Beta)
• Online and iOS app
• Assessment back-end
• Subscription model, revenue sharing

Barbara Chamberlin @bchamber
Where do people ﬁnd our games?
(Let’s look at one month… April)
60,134
1,243
577,328
6,040
13 BrainPOP Games • 577,328
15 Apps • 6,040
20 Web Server Resources • 60,134
1 GlassLab Game •��1,243

Barbara Chamberlin @bchamber
Whatdoes
it
cost us?
50% of a person
~ $25k per API
~ $5k to $35k 
for app updates
“other”
conferences &
contacts

Barbara Chamberlin @bchamber
Paid
Free
3,847
1,917
1,033
62
Downloads Sessions
Diver Game Downloads
(Do free apps get used?)
40
sessions
1 :
download :
Paid App
Free App
4
sessions
1:
download :

Barbara Chamberlin @bchamber
How should we
price to get uses:
?Free
$.99 with free days
$2.99 with $.99 days
comments to bchamber@nmsu.edu

Barbara Chamberlin @bchamber
How should we price
to generate
revenue:
?Free
$.99 with free days
$2.99 with $.99 days
comments to bchamber@nmsu.edu

we need
Barbara Chamberlin, PhD • bchamber@nmsu.edu •��@bchamber
When legalhelp
licensing
contracts
for others to
distribute our work,
possibly for $
aligning with our
partners and their
institutions
paperwork with university
legal representative
non-exclusive
only, currently

Barbara Chamberlin, PhD • bchamber@nmsu.edu •��@bchamber
copyrighting
We copyright and
trademark titles.
Cease & desist for
pirates (coming).
Copyright every new version.
Use earliest date
available.
we need
When legalhelp

probably
Barbara Chamberlin, PhD • bchamber@nmsu.edu •��@bchamber
ought
What we
to do.
Aggressively
promote
Write bloggers and
newspapers
Advertising?
Repeated press releases

probably
Barbara Chamberlin, PhD • bchamber@nmsu.edu •��@bchamber
ought
What we
to do.
If you
build it,
they won’t just
come.
Requires initial
push, and continued
promotion.
Best if it has a
built-in audience.
This needs to be someone’s
job, not just an afterthought.
Budget for
additional
promotion.
We should consolidate
production.

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��

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Ucf’s literary arts partnershipTerry

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��

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A campanha publicitária visa sensibilizar jovens de 14 a 18 anos sobre a prevenção de DST através da distribuição de preservativos. Serão realizadas ações educativas nas escolas sobre sexualidade responsável e utilização correta de preservativos, além de distribuição dos mesmos e material informativo. O orçamento é de €10.000 e a campanha decorrerá ao longo do ano letivo de 2008/2009.

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��

This document introduces the concept of gamification, which is applying game design elements and techniques to non-game contexts. It provides examples of using gamification for external marketing, internal productivity, and behavior change. Specifically, it discusses how gamification could be used to improve a student's academics and health, increase an NGO's team productivity, and boost a business's sales and customer engagement. The document defines key gamification terms and concepts and provides real-world examples of successful gamification implementations.

TWTRCON SF 10 Workshop: Game-Based Marketing DynamicsEdelman

��

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��

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Ross Smith, Director of Engineering - Skype, Microsoft This presentation was given at the 2017 Serious Play Conference, hosted by the George Mason University - Virginia Serious Play Institute. Games in the classroom help students. This session will talk about how Microsoft’s Skype in the Classroom program uses games to connect classrooms, build bridges between students and the outside world, attend virtual field trips, and motivate teachers through learning exercises. In addition, the speaker will talk about how Microsoft’s community forum makes heavy use of game mechanics to drive engagement, recruit ambassadors, and motivate people to help each other with problems. He’ll reveal some very interesting data behind a large scale community effort.

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Selling and Promoting Digital Product (Distributing learning tools from non-profit)

1. S e l l i n g & P r o m o t i n g (distribution and promotion of non-profit learning tools) Digital Product Barbara Chamberlin, PhD • bchamber@nmsu.edu • @bchamber New Mexico State University Learning Games Lab

2. Barbara Chamberlin @bchamber Your problem making the wrong kinds of games. is that you are Jesse Schell: educator, game maker, business owner

3. Barbara Chamberlin @bchamber o u c h

4. Barbara Chamberlin @bchamber beautiful games, effective games, good games, You make contentpeople will buy. but they don’t have the that’s not the point

5. Barbara Chamberlin @bchamber To make they may not be willing to that help people learn the beautiful games, effective games, good games, content buy.

6. Learning Games Lab learninggameslab.org

7. we make apps

8. 4-H Livestock Record App

10. PowerPay Bill Payment App

11. Southwest Plant Selector

13. we make games

14. mathsnacks.org

19. MMLIIMeanTestScore 23 25.5 28 30.5 33 Test 1 Test 2 Test 3 Math Snacks introduced to Group A after Test 1 n=741 students in ﬁfth grade Math Snacks introduced to Group B after Test 2 Impact of Math Snacks Games on Math Test Performance of 5th Graders 28.91 23.81 31.58 23.84 26.37 31.10

29. we make online learning tools

35. we make animations

37. Barbara Chamberlin @bchamber p r e t t y g o o d making; marketing. We’re at enthusiastically inexperienced at but, we’re (we totally suck at generating revenue.) apps web-based games virtual labs diverse audiences content types of learning

38. Barbara Chamberlin @bchamber Whatare we doing?

39. Barbara Chamberlin @bchamber Whatare we doing? self-distribution manages partnerships & placement Brain POP GlassLabs Clark ChartSerious Games Directory Educade eSpark Graphite JayisGames _____ school in ______ Playful Learning PBS Media Pearson OLE Kongregate Edmodo MERLOT

40. •Free •Established teacher community •Companion classroom materials

41. Barbara Chamberlin @bchamber

42. Barbara Chamberlin @bchamber

43. • New (in Beta) • Online and iOS app • Assessment back-end • Subscription model, revenue sharing

44. Barbara Chamberlin @bchamber

45. Barbara Chamberlin @bchamber

47. Barbara Chamberlin @bchamber MERLOT.org

48. Barbara Chamberlin @bchamber Where do people ﬁnd our games? (Let’s look at one month… April) 60,134 1,243 577,328 6,040 13 BrainPOP Games • 577,328 15 Apps • 6,040 20 Web Server Resources • 60,134 1 GlassLab Game •��1,243

49. Barbara Chamberlin @bchamber Whatdoes it cost us? 50% of a person ~ $25k per API ~ $5k to $35k  for app updates “other” conferences & contacts

50. Barbara Chamberlin @bchamber Paid Free 3,847 1,917 1,033 62 Downloads Sessions Diver Game Downloads (Do free apps get used?) 40 sessions 1 : download : Paid App Free App 4 sessions 1: download :

51. Barbara Chamberlin @bchamber How should we price to get uses: ?Free $.99 with free days $2.99 with $.99 days comments to bchamber@nmsu.edu

52. Barbara Chamberlin @bchamber How should we price to generate revenue: ?Free $.99 with free days $2.99 with $.99 days comments to bchamber@nmsu.edu

53. we need Barbara Chamberlin, PhD • bchamber@nmsu.edu •��@bchamber When legalhelp licensing contracts for others to distribute our work, possibly for $ aligning with our partners and their institutions paperwork with university legal representative non-exclusive only, currently

54. Barbara Chamberlin, PhD • bchamber@nmsu.edu •��@bchamber copyrighting We copyright and trademark titles. Cease & desist for pirates (coming). Copyright every new version. Use earliest date available. we need When legalhelp

55. probably Barbara Chamberlin, PhD • bchamber@nmsu.edu •��@bchamber ought What we to do. Aggressively promote Write bloggers and newspapers Advertising? Repeated press releases

56. probably Barbara Chamberlin, PhD • bchamber@nmsu.edu •��@bchamber ought What we to do. If you build it, they won’t just come. Requires initial push, and continued promotion. Best if it has a built-in audience. This needs to be someone’s job, not just an afterthought. Budget for additional promotion. We should consolidate production.

57. S e l l i n g & P r o m o t i n g (distribution and promotion of non-profit learning tools) Digital Product Barbara Chamberlin, PhD • bchamber@nmsu.edu • @bchamber New Mexico State University Learning Games Lab

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