Marketers' top goals for social media are increasing brand awareness and driving sales/lead generation. While reach metrics are important, marketers also focus on engagement metrics like likes and comments to measure success. Facebook is the dominant social platform used by both marketers and consumers, though other networks like Instagram are more popular with younger demographics. Nearly half of marketers struggle to develop social strategies that fully support overall business goals.
The document discusses emerging trends in the evolving interface between humans and technology. It focuses on developments in voice technology, such as the growing popularity of voice assistants like Alexa and Google Home. It also examines new interfaces in retail, such as Amazon Go stores that allow shopping without waiting in line to pay. The document argues that these new interfaces aim to reduce friction in how people interact with technology and brands. This will impact consumer behaviors and require brands to rethink their branding, communications, and products/services.
This document describes how a company collects data from hundreds of millions of desktop and mobile devices, partners with millions of subscribers, and over a billion websites and app pages monthly. It then processes this data using algorithms, machine learning and calibration to deliver insights through APIs, integrations, and consulting services while ensuring privacy and security.
The document provides an overview of trends to watch in 2018 across various industries including culture, technology and innovation, travel and hospitality, brands and marketing, and more. In the culture section, it discusses the rise of the female gaze in film and photography and the focus on more women working behind the scenes. It also mentions the growing importance of intersectionality and representing diverse groups. Finally, it covers new forms of interactive storytelling emerging on streaming platforms.