Sensing
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This document outlines the steps in conducting customer research and filling out a Value Proposition Canvas. It instructs the user to identify customer jobs, pains, and gains through interviews and observation. It then has the user list products/services and how they relieve pains or create gains. The user is told to test assumptions with customers, adjust the canvas based in feedback, and redesign it to ensure it addresses key customer needs. The document emphasizes validating the canvas with customers in the field.
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Excited to share insights from my Dissertation Thesis on Multisensory Experience Design in Art Museums, focusing on Nairobi, Kenya! I have to say that this is the work that set me on my current trajectory and led me to my current design philosophy of design for all senses.
Have you been to a #museum, wanted to touch an exhibit and there you saw an injunction, "Please don't touch"....or "Please speak softly",,,,or "Please no eating in the museum".....or "Please don't use strong perfume".... these injunctions have made museums to be mono-sensory experience oriented, alienating the visitors. These injunctions speak volumes of our innate and inherent desire to want to engage holistically with all our #senses with objects. This is a major problem especially in Kenya's museums, which is a paradox with its rich cultural, and anthropological exhibits that require engagement with all the senses.
Inspired by David Howes' insights from Concordia University, my thesis challenges this status quo by exploring historical precedents. Did you know that in the 18th century, museums encouraged multisensory interaction? Today, there's a global shift towards enhancing museum experiences through multisensory #design, yet Kenya's museums often lag behind international standards.
This research isn't just about aesthetics....it's about fostering meaningful, educational, and socially enriching experiences. By embracing multisensory design, museums can bridge cultural divides and create environments where every visitor feels welcomed and engaged. And want to go back.
Let's spark a conversation about the future of museum experiences. How can we leverage design to make cultural institutions more accessible and inspiring for all? 3 bedroom bungalow with all bedroom ensuite
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- 2. Dri?nby SUCCESS rang VALUE PROPOSITION CANVAS
- 3. Dri?nby SUCCESS rang GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ GAIN CREATORS PAIN RELIEVERS PRODUCTS & SERVICES OBSERVE YOUR CUSTOMER WHY? DESIGN YOUR PRODUCT WHAT? ACHIEVING FIT
- 4. Dri?nby SUCCESS rang CUSTOMER JOB(S) ? ____ ? ____ ? ____ WHAT FUNCTIONAL JOBS? WHAT EMOTIONAL JOBS? WHAT SOCIAL JOBS? WHAT BASIC NEEDS?
- 5. Dri?nby SUCCESS rang CUSTOMER JOB(S) ? ____ ? ____ ? ____ Publishing add Managingreservations Booking easily
- 6. Dri?nby SUCCESS rang PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ WHAT bad feeling? WHAT difficulties? WHAT barrierS? WHAT risk? WHAT cost?
- 7. Dri?nby SUCCESS rang PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ Publishing add Managingreservations Booking easily Guest damage Trust &safety
- 8. Dri?nby SUCCESS rang GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ WHAT makes life easier? WHAT expectations? WHAT delights? WHAT savings? How do customers measure success?
- 9. Dri?nby SUCCESS rang GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ Publishing add Managingreservations Booking easily Guest damage Trust &safety Additionalrevenue Community Choice Price Local Experience
- 10. Dri?nby SUCCESS rang GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ PRODUCTS & SERVICES CRUCIAL OR TRIVIAL? LIST OF PRODUCTS WHICH ONES HELP TO GET JOBS DONE?
- 11. Dri?nby SUCCESS rang PRODUCTS & SERVICES GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ Publishing add Managingreservations Booking easily Guest damage Trust &safety Additionalrevenue Community Choice Price Local Experience Community market place for unique spaces
- 12. Dri?nby SUCCESS rang GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ PRODUCTS & SERVICES HOW DO THEY RELIEVE PAIN? PAIN RELIEVERS
- 13. Dri?nby SUCCESS rang PRODUCTS & SERVICES PAIN RELIEVERS GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ Publishing add Managingreservations Booking easily Guest damage Trust &safety Additionalrevenue Community Choice Price Local Experience Community market place for unique spaces AirBnB host guarantee Pro?le &Reviews Pro?le & Photo
- 14. Dri?nby SUCCESS rang GAIN CREATORS GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ PRODUCTS & SERVICES HOW DO THEY CREATE GAINS? PAIN RELIEVERS
- 15. Dri?nby SUCCESS rang GAIN CREATORS PRODUCTS & SERVICES PAIN RELIEVERS GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ Publishing add Managingreservations Booking easily Guest damage Trust &safety Additionalrevenue Community Choice Price Local Experience Community market place for unique spaces Pro?le &Reviews Pro?le & Photo AirBnB host guarantee AirBnB TV AirBnBMeetUps Incentive Policy
- 17. Dri?nby SUCCESS rang fill out the canvas for your focus customer GAIN CREATORS GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ PRODUCTS & SERVICES PAIN RELIEVERS
- 18. Dri?nby SUCCESS rang 15CUSTOMER FOCUS Groups5 LCPs 1 focus customer 1 MC member
- 19. Dri?nby SUCCESS rang ? iGIP TN Takers : Asitima ? iGCDP TN Takers : Vinay ? oGIP + oGE Students EPs : Nakul ? oGCDP EPs : Viggy ? GL Students : Popo ? Financial Partners for Events + iGCDP : Ankith ? Alumni : Spatika CUSTOMER FOCUS GROUPS ? GL Members : Lara ? iGIP Trainees : Chuck ? iGCDP Trainees : Pranav ? Parents of EPs : Sanya ? Parents of Members : Val ? IR : Hussain ? iGE : Shail ? oGE Entrepreneurs : Alok ? Universities : KD
- 20. GROUP I 1. Ashreet 2. Gorkey 3. Pratik M GROUP II 1. Krishesh 2. Aman S 3. Hunny GROUP III 1. Vivek 2. Saurav 3. Yasmeen GROUP IV 1. Lakhan 2. Arnav 3. Karteek 4. Kartik GROUP V 1. Praneet 2. Shlok 3. Akanksha GROUP VI 1. Aditya K 2. Anshuman 3. Aditya S iGIP TN Takers Asitima iGCDP TN Takers Vinay oGIP & oGE EPs Nakul oGCDP EPs Vignesh GL Students Popo GL Members Lara GROUPS ALLOCATIONS
- 21. GROUP I 1. Madhur 2. Aakash GROUP II 1. Rajat 2. Yasmeen GROUP III 1. Tanisha 2. Gaurav 3. Nikita GROUP IV 1. Bipul 2. Gaurav J 3. Sushil GROUP V 1. Koushik 2. Aditya S 3. Vishwaja GROUP VI 1. Akshay 2. Abhinav Financial Partners Ankith iGIP Trainees Chuck iGCDP Trainees Pranav Parents of EPs Sanya Parents of Members Valentina IR Hussian GROUPS ALLOCATIONS
- 22. GROUP I 1. Saksham 2. Tushar J GROUP II 1. Akshay Jain 2. Harsh GROUP III 1. Devik 2. Ashutosh 3. Sudhanshu GROUP IV 1. Karan 2. Suraj iGE Shail oGE Alok Universities KD Alumni Spatika GROUPS ALLOCATIONS
- 23. Dri?nby SUCCESS rang GAIN CREATORS GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ PRODUCTS & SERVICES PAIN RELIEVERS fill out the canvas for your focus customer
- 24. Dri?nby SUCCESS rang GAIN CREATORS GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ PRODUCTS & SERVICES PAIN RELIEVERS test your assumptions with your focus customer ? ? what’s your biggest headache?
- 25. Dri?nby SUCCESS rang GAIN CREATORS GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ PRODUCTS & SERVICES PAIN RELIEVERS ADJUST your assumptions IN your CANVAS THIS IS NOT IMPORTANT FOR THE CUSTOMER…
- 26. Dri?nby SUCCESS rang GAIN CREATORS GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ PRODUCTS & SERVICES PAIN RELIEVERS ADJUST your assumptions IN your CANVAS WE DIDN’T CONSIDER THIS THAT IS IMPORTANT TO THE CUSTOMER…
- 27. Dri?nby SUCCESS rang GAIN CREATORS GAINS PAINS CUSTOMER JOB(S) ? ____ ? ____ ? ____ PRODUCTS & SERVICES PAIN RELIEVERS REDESIGN your CANVAS
- 28. Dri?nby SUCCESS rang Are WE addressing essential customer gains? Are WE addressing extreme customer pains?
- 29. Dri?nby SUCCESS rang Moving through the SESSION, what did you notice about yourself & AIESEC?