SEO (search engine optimization) involves techniques to improve the visibility of a website or webpage in search engines. Search engines look at keywords in headlines, descriptions, stories and links. To optimize for search engines, keywords should be inserted in headlines, descriptions, and stories. It is important to link to other websites and get other sites to link back to improve search rankings. Tips for promoting content include using a clear profile photo, adding images, sharing on social media, commenting on other articles, and getting content shared or bookmarked on large sites for potential viral growth.