Writing for the Web

Oct 20, 2010Download as PPTX, PDF2 likes319 views

Online readers scan web pages more than printed documents and look for specific information. When writing for the web, content needs to be concise and scannable by using bolding, bullet points, and links to capture attention. Web writing should be tight with short words, sentences, and paragraphs to clearly communicate the most important information concisely. Headlines and subheadings help break up long-form content on the web.

online readers/viewers:Read 25% slower than print

How viewers look at Web pages (study by Jakob Nielsen)

Online readers are lazy, selfish and ruthless!

When writing for the Web, you are writing for:your readers

Web writing needs to be concise andscannableConcise: write tight and keep it simple (400-800 words)

linksShort wordsShort sentencesShort paragraphsWrite tight!

sub-headlines (when more than 300 words)

ParagraphsHeadlines (40-60 characters)Strong, urgent, muscular verbs

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Writing for the Web

1. Writing for the Web

4. online readers/viewers:Read 25% slower than print

5. Look for specific information

6. Scan before reading

7. How viewers look at Web pages (study by Jakob Nielsen)

8. Online readers are lazy, selfish and ruthless!

10. When writing for the Web, you are writing for:your readers

11. search engines“the fold”

14. Web writing needs to be concise andscannableConcise: write tight and keep it simple (400-800 words)

15. Scannable

16. Front-load your content

17. Capture reader attention with:

18. boldface

19. bullet points

20. linksShort wordsShort sentencesShort paragraphsWrite tight!

21. Clear, compelling copyHeadlines

22. sub-headlines (when more than 300 words)

23. Sentences

24. ParagraphsHeadlines (40-60 characters)Strong, urgent, muscular verbs

25. Runs

26. Fails

27. Seizes

28. Forces

29. Present Tense

30. Active voice: Subject + Verb + Object

31. Girl races boy

32. Panda grabs bambooSentences (16-25 words)One main point per sentence

33. Front-load your sentences

34. Although Koji was battling a cold he managed to win first place in a hot dog eating contest in Tokyo.

35. Koji won first place at a Tokyo hot dog eating contest despite battling a cold.

36. Active voice: Subject + Verb + Object

37. keep subject and verb close together

38. Use positive words

39. He was never on time

40. He is always lateReally, very: extraneousJust: extraneousFeel: show emotion through words and actionsThink: how do you know what a person thinks?A lot, many: how much is a lot?Sort of/kind ofUsed to: used to drive = she droveGet/got/gotten: be specificWords to avoid

41. One idea per paragraphMost important info first2-3 sentencesParagraphs

42. Avoid literary throatclearing

45. Bold words:To visually emphasize a word or concept

46. For headlines and subheadlines

47. For warning messagesUse links to:Provide context to story

48. Give readers more information

49. Connect to other sites (SEO)If you want to read more then you should click on the link provided here: http://www.UPIU.com/about.Click here for more information about Writing for the Web.Writing for the Web can be easy.

50. BEFORETourists from all over the world visit the United annually, without fail. When they come, they usually go to the many internationally recognized tourist spots scattered across the country. Some of the most popular places were Times Square, the Las Vegas Strip, the National Mall in DC, Faneuil Hall Marketplace, Disneyworld and Disney Land. (54 words)Capture attention using: bold

51. links

52. bullet pointsAFTERThe most-visited tourist destinations in the United States are: Times Square

53. Las Vegas Strip

54. National Mall in DC

55. Faneuil Hall Marketplace

56. Disney World

57. Disney Land (26 words)

61. Info-graphic

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Writing for the Web

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