UK Social Brand Report September - PiQ
0 likes1,078 views
The September 2014 PIQ UK Social Brand Report reveals that Apple leads UK brand conversations, significantly surpassing competitors like Amazon and Google. The report highlights the impact of Apple’s product launches, particularly the iPhone 6 and Apple Watch, while noting that Tesco faced negative attention due to a financial scandal. Additionally, the document emphasizes the rising engagement of finance brands on social media, indicating broad opportunities for diverse industries to leverage platforms like Twitter.
1 of 11
Download to read offline
Ad
Recommended
SxSW 2015: The Year of the Meerkat
SxSW 2015: The Year of the MeerkatLuminary LabsMeerkat was proclaimed the breakout app of SXSW 2015, bringing mobile live streaming to the masses as Twitter finished developing Periscope. Meerkat demonstrated the potential of "simultaneous togetherness" through digital sharing by live streaming events like walks and keynotes. Virtual reality also made an impact at SXSW 2015 by showing that the experience is more important than collected data, with controllers being explored for different body parts to enhance immersion. Government increasingly participated in SXSW 2015 through keynotes, panels, and demonstrations as the technology sector becomes more influential.
Gallus Golf mobile App
Gallus Golf mobile Appjason_gallusThis document discusses how developing a mobile app can help golf courses connect with more customers and increase revenue. Smartphone usage is growing rapidly and will surpass PC usage in 2012. A golf course app allows courses to market directly to customers through features like push notifications, leaderboards, and food and drink specials. This increased exposure and engagement with customers through mobile can result in more rounds played, memberships, and overall revenue for the course. The document advocates that courses develop an app and mobile strategy to reach more golfers, especially as smartphones become a main way people access online content and services.
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with SocialOfferpopThe document discusses the rapid growth of mobile usage, highlighting that by 2014, there will be more cell phones than people and significant increases in mobile activity across various applications. It emphasizes the importance of social media in mobile time and the need for brands to adapt their strategies to multiple devices. Additionally, it introduces a social marketing group in NYC and a platform called Offerpop that helps marketers engage and convert fans through social media.
Open company. Crowdsourcing in marketing
Open company. Crowdsourcing in marketingMillionYouThe document discusses the evolution of crowdsourcing in marketing from the early days of the internet to contemporary practices. It highlights successful examples involving companies like Starbucks and Procter & Gamble that leverage customer ideas and innovation platforms to enhance product development and success rates. Additionally, it emphasizes the importance of a reputation economy and a collaborative approach in modern marketing strategies.
2.10.15 webinar
2.10.15 webinarSocial Media TodayThe document discusses a live conversation about mobile marketing and data capture, featuring key speakers with expertise in journalism, marketing, and technology. It emphasizes the importance of mobile-first customer journeys and advances in mobile tracking and targeting for effective ad campaigns. Additionally, the document includes promotional details for a webinar and a social media contest related to upcoming events.
Amsterdam Conference 2009
Amsterdam Conference 2009SteveVirginThe document discusses the rise of social media and how it has transformed consumer behavior and business. It notes that consumers now research products online and share opinions, with over half of UK consumers researching purchases online. Brands that understand social media and engage consumers online are seeing increased sales and loyalty. It encourages businesses to monitor social media for conversations about their brand and to participate in social networks to better understand and influence customers.
eCommerce - The investor perspective
eCommerce - The investor perspectiveEdwin HengstmengelThis document summarizes the ecommerce landscape and opportunities for new companies. It notes that after massive growth in the late 90s and 2000s, only one major new ecommerce company (Amazon) emerged since 1999. However, ecommerce continues growing as a percentage of total retail sales and now represents over 10% of sales. While ecommerce used to require large capital investments, it is now more accessible due to decreasing development and customer acquisition costs as well as new models like private sales, subscriptions, and collaborative consumption. The future remains bright for innovative ecommerce entrepreneurs.
Presentatie WWV14: E-commerce blijft in trek bij investeerders door Hubert De...
Presentatie WWV14: E-commerce blijft in trek bij investeerders door Hubert De...webwinkelvakdagThe document discusses the evolution and future potential of the e-commerce sector, emphasizing the dominance of players like Amazon and the changes in marketing strategies since 1999. It highlights the shift towards less capital-intensive business models and innovation in customer service and sales approaches. The text suggests a promising future for new e-commerce ventures, driven by lower development and acquisition costs, along with emerging trends like subscription commerce.
News Media Audience Report - PiQ
News Media Audience Report - PiQBrandwatch PeerindexThe piq audience report analyzes the social media presence of major news outlets using piq's analytics platform, revealing gender demographics and geographic distribution of followers among Fox News, Sky News, and CNN. It highlights that CNN has a higher female following, while Fox and Sky News have more male followers. The report also includes features of the piq platform for real-time audience tracking and competitor analysis.
Optimising Twitter Ads with PiQ Audience Targeting
Optimising Twitter Ads with PiQ Audience Targeting Brandwatch PeerindexPeerIndex conducted a campaign targeting Africans interested in filmmaking to optimize Twitter ads using custom audiences. The results showed substantial improvements in key metrics, such as a 3x increase in click-through rates and 8.5x in retweet rates compared to traditional targeting methods. The campaign utilized various audience segmentation strategies to enhance engagement and reach within the target demographic.
Finding Gold in Big Data
Finding Gold in Big DataBrandwatch PeerindexThe document discusses the increasing relevance of big data in business, particularly how social data can influence decision-making for CMOs and channel heads. It highlights the challenges posed by the sheer volume of data and the importance of using new technologies to sift through it for valuable insights. Peerindex offers solutions for real-time campaign monitoring and strategic consumer insights derived from social data.
PiQ: Airlines Social Media Following Report
PiQ: Airlines Social Media Following ReportBrandwatch PeerindexPiQ is a social media analytics platform that allows companies to track customer audiences in real-time, detect trends, identify influencers, and perform deep content analysis. It is built on targeting audiences rather than keywords and provides real-time insights without requiring prior knowledge. The document provides several examples of PiQ's audience analysis capabilities, including gender demographics and influence scores of followers for various airline accounts. It also identifies top influencers and power users within audiences of KLM, American Airlines, British Airways, and Virgin Atlantic.
UK Gaming Audience Overview on PiQ
UK Gaming Audience Overview on PiQBrandwatch PeerindexThe piq audience report details the UK gaming community of 30,000 tweeters between October 3 and November 3, 2014, highlighting a predominantly male demographic (81%) with significant daily tweeting activity. Key insights include major influencers within the community, such as popular gaming YouTubers, and external figures like PewDiePie and Simon Pegg, showcasing their influence on gaming discussions. The report also provides analytics on trending hashtags, audience interests, and suggestions for content strategy based on community engagement.
Fitness and Athletics Community Report - PiQ
Fitness and Athletics Community Report - PiQBrandwatch PeerindexThe document presents insights from a social media analysis of a fitness and athletics audience on Twitter, highlighting a community of 106,000 users with a predominant male demographic aged 25-50. Key findings include the identification of influential figures, magazines, bloggers, and events within this space, alongside analytics tools for businesses to engage effectively with the audience in real-time. It emphasizes the power of real-time data and influencer recognition to formulate strategic marketing approaches.
Sustainability Audience Report - PiQ
Sustainability Audience Report - PiQBrandwatch PeerindexThe piq audience report analyzes a sustainability community of 118,000 global Twitter users, highlighting a balanced gender demographic and an older age group compared to the average Twitter user. The report identifies key human and corporate influencers, as well as top hashtags and brands discussed within the community, emphasizing the importance of real-time audience data for effective content strategy. Environment-related topics dominate the discussions, with influential figures including Bill McKibben and prominent organizations like Greenpeace and 350.org driving engagement.
UK Mums Audience Report - PiQ
UK Mums Audience Report - PiQBrandwatch PeerindexThe document presents a report on a UK mums audience consisting of around 40,000 active female tweeters identified as mothers or involved in parenting. It details audience insights, including top influencers, hashtags, power users, and brands, along with strategies for engaging these users through real-time analytics. The report emphasizes the importance of understanding this community for effective content planning and marketing strategies.
Lifestyle / Craft Audience Report
Lifestyle / Craft Audience Report Brandwatch PeerindexThe document presents the Piq audience report for a lifestyle and craft audience of 42,000 active tweeters over a month. It highlights the importance of real-time engagement, influencer identification, and analytics in understanding audience trends and content strategies. The report also lists key human and non-human influencers within this community, providing insights for engaging and strategizing effectively with the target audience.
Supermarkets Audience Report
Supermarkets Audience ReportBrandwatch PeerindexThis document contains a report from PiQ analyzing the Twitter audiences and influencers of several major UK supermarkets: Asda, Morrisons, Sainsbury's and Tesco. It provides demographic data on the gender breakdown of each supermarket's followers. It also identifies the top power users, celebrities and influencers for each supermarket based on social media metrics like follower count, engagement and influence score. The report aims to help supermarkets better target audiences, track trends, identify advocates and benchmark against competitors on social media.
UK Fashion Community Report - PiQ
UK Fashion Community Report - PiQBrandwatch PeerindexThe document presents an audience report for the UK fashion community on Twitter, highlighting key demographics, influencer activity, and trending topics from June 6 to July 6, 2014. The majority of users are female aged 25-50, with peak activity on weekdays, discussing both fashion and major current events. It identifies top influencers from various categories, including celebrities, bloggers, and corporate brands, providing insights for better targeting and content planning.
Falcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.ioThe document outlines digital marketing trends for 2022, emphasizing nostalgia marketing, user-generated content (UGC), and the shift towards niche communities. It highlights the importance of authenticity and the influence of social media platforms like TikTok in shaping consumer behaviors and purchasing decisions. The content also discusses how brands can adapt to these trends by engaging with audiences through personalized interactions and leveraging influencer partnerships.
MillennialMarketing_Top20
MillennialMarketing_Top20Joseph FernandezThe document ranks the top 20 favorite brands of millennials ages 18-35 based on research from FutureCast and other leading research firms. Nike is ranked number 1 for shoes and apparel. LG is ranked number 2 for appliances. Coca-Cola is ranked number 3 for beverages. Samuel Adams is ranked number 4 for beer. Bacardi is ranked number 5 for spirits.
Social_Media_Marketing_full corse in hyderabad in learn
Social_Media_Marketing_full corse in hyderabad in learnkumarvamshi626The document is an introduction to social media marketing, emphasizing the shift from traditional advertising to leveraging social media platforms for engagement and brand presence. It covers various aspects of social media, including blogging, microblogging, social networking, media sharing, and the significance for both big brands and small businesses. The content highlights the importance of adapting to the evolving marketing landscape to maximize consumer engagement and brand reach.
Twitter140
Twitter140Vincenzo AnnunziataThis document provides an overview of how brands can use Twitter to engage with customers. It discusses what Twitter is, who uses it, and its global audience. The document then outlines several reasons why brands should consider Twitter, including building communities, customer service, and branding. It provides examples of brands like Zappos, Dell Outlet, and Kogi BBQ that have used Twitter successfully for promotions, customer service, and location-based services. The document also briefly describes a failed tweet from a Ketchum VP that offended client FedEx.
Trends 2017
Trends 2017 Table19The document discusses trends that may occur in 2017. It predicts the rise of geek TV shows, increased biometric identification, and unusual health foods. It also mentions outdoor playgrounds for adults, groundbreaking healthcare discoveries, and bizarre predictions like Hillary Clinton resigning from politics. The rest of the document focuses on trends around trust, ease, and excitement in customer engagement. It suggests that building trust through transparency, making things easier through automation and personal assistance, and creating excitement will help brands connect with customers.
Twitter 140
Twitter 140ProferoThe document serves as a comprehensive guide to using Twitter for brands, highlighting its strengths in fostering transparent communication and community engagement. It discusses successful case studies of companies effectively utilizing Twitter, alongside cautionary examples of poorly managed accounts. Ultimately, it emphasizes Twitter's role as a platform for meaningful interactions, brand visibility, and the need for careful management of online presence.
Pebble-TIme-Canada-Influence-Marketing-ProposalJian
Pebble-TIme-Canada-Influence-Marketing-ProposalJianJames ZhuThis document provides an influence marketing proposal for Pebble Time smartwatches in Canada. It identifies the target audience as "Digital Divas" - tech-savvy women who are early adopters of new technology. The proposal outlines a campaign to sell 50,000 Pebble Time units by the end of 2015 through identifying key stages in the consumer purchase lifecycle, disruptive factors that could influence decisions, and an influencer-based communication strategy to reach the target audience.
Quartz presentation by Fotini Maltezou
Quartz presentation by Fotini Maltezou Fotini MaltezouQuartz, founded in 2012, is an innovative digital news outlet that focuses on data-driven journalism, targeting high-earning readers in the global economy. With a mobile-first design and a unique content structure around 'phenomena' or 'obsessions', it has grown rapidly to 700,000 newsletter subscribers by 2017 and millions of monthly unique visitors. In 2018, Quartz was sold to Japanese media company Uzabase for between $75 and $110 million, highlighting its recognition in the digital publishing landscape.
From Wall Street to Main Street by Deborah Weinswig, Apr. 14, 2016
From Wall Street to Main Street by Deborah Weinswig, Apr. 14, 2016Deborah WeinswigThe document discusses Deborah Weinswig's career transition from Wall Street to leading retail and technology research at Fung Global Retail & Technology. It summarizes her 17 years of experience on Wall Street and how increased regulation and the global financial crisis prompted her career change. It then outlines some of the top retail trends she covers in her new role such as store traffic declines, experiential retail, smart malls, store openings and closings, grocery retailers expanding into other categories, omni-channel retailing, pure online retailers opening physical stores, and Amazon's dominance in e-commerce growth.
Table19's 2018 'Remarkable' Consumer Trends
Table19's 2018 'Remarkable' Consumer TrendsTable19The document discusses key trends observed in consumer behavior and branding, emphasizing the importance of trust, ease, and excitement amidst growing skepticism and societal issues. It highlights the rising influence of technology, including AI and automation, in simplifying consumer experiences while also noting the increased demand for corporate social responsibility and transparency. As brands operate in a rapidly changing landscape, they must authentically engage with customers by addressing social issues and demonstrating genuine commitment to ethical practices.
Digital Retail Innovations 2015
Digital Retail Innovations 2015Webloyalty UKThe 2015 Retail Insider Digital Retail Innovations Report highlights the evolving impact of digital technology in retail, featuring 60 innovative solutions from the UK, Ireland, and abroad. The report presents rankings and insights about top innovations that enhance consumer experiences and optimize retail operations, along with contributions from an advisory panel of industry experts. With an expanded scope, the report demonstrates the rapid pace of digital-driven change in the retail sector, showcasing new approaches to customer engagement and fulfillment.
More Related Content
Viewers also liked (11)
News Media Audience Report - PiQ
News Media Audience Report - PiQBrandwatch PeerindexThe piq audience report analyzes the social media presence of major news outlets using piq's analytics platform, revealing gender demographics and geographic distribution of followers among Fox News, Sky News, and CNN. It highlights that CNN has a higher female following, while Fox and Sky News have more male followers. The report also includes features of the piq platform for real-time audience tracking and competitor analysis.
Optimising Twitter Ads with PiQ Audience Targeting
Optimising Twitter Ads with PiQ Audience Targeting Brandwatch PeerindexPeerIndex conducted a campaign targeting Africans interested in filmmaking to optimize Twitter ads using custom audiences. The results showed substantial improvements in key metrics, such as a 3x increase in click-through rates and 8.5x in retweet rates compared to traditional targeting methods. The campaign utilized various audience segmentation strategies to enhance engagement and reach within the target demographic.
Finding Gold in Big Data
Finding Gold in Big DataBrandwatch PeerindexThe document discusses the increasing relevance of big data in business, particularly how social data can influence decision-making for CMOs and channel heads. It highlights the challenges posed by the sheer volume of data and the importance of using new technologies to sift through it for valuable insights. Peerindex offers solutions for real-time campaign monitoring and strategic consumer insights derived from social data.
PiQ: Airlines Social Media Following Report
PiQ: Airlines Social Media Following ReportBrandwatch PeerindexPiQ is a social media analytics platform that allows companies to track customer audiences in real-time, detect trends, identify influencers, and perform deep content analysis. It is built on targeting audiences rather than keywords and provides real-time insights without requiring prior knowledge. The document provides several examples of PiQ's audience analysis capabilities, including gender demographics and influence scores of followers for various airline accounts. It also identifies top influencers and power users within audiences of KLM, American Airlines, British Airways, and Virgin Atlantic.
UK Gaming Audience Overview on PiQ
UK Gaming Audience Overview on PiQBrandwatch PeerindexThe piq audience report details the UK gaming community of 30,000 tweeters between October 3 and November 3, 2014, highlighting a predominantly male demographic (81%) with significant daily tweeting activity. Key insights include major influencers within the community, such as popular gaming YouTubers, and external figures like PewDiePie and Simon Pegg, showcasing their influence on gaming discussions. The report also provides analytics on trending hashtags, audience interests, and suggestions for content strategy based on community engagement.
Fitness and Athletics Community Report - PiQ
Fitness and Athletics Community Report - PiQBrandwatch PeerindexThe document presents insights from a social media analysis of a fitness and athletics audience on Twitter, highlighting a community of 106,000 users with a predominant male demographic aged 25-50. Key findings include the identification of influential figures, magazines, bloggers, and events within this space, alongside analytics tools for businesses to engage effectively with the audience in real-time. It emphasizes the power of real-time data and influencer recognition to formulate strategic marketing approaches.
Sustainability Audience Report - PiQ
Sustainability Audience Report - PiQBrandwatch PeerindexThe piq audience report analyzes a sustainability community of 118,000 global Twitter users, highlighting a balanced gender demographic and an older age group compared to the average Twitter user. The report identifies key human and corporate influencers, as well as top hashtags and brands discussed within the community, emphasizing the importance of real-time audience data for effective content strategy. Environment-related topics dominate the discussions, with influential figures including Bill McKibben and prominent organizations like Greenpeace and 350.org driving engagement.
UK Mums Audience Report - PiQ
UK Mums Audience Report - PiQBrandwatch PeerindexThe document presents a report on a UK mums audience consisting of around 40,000 active female tweeters identified as mothers or involved in parenting. It details audience insights, including top influencers, hashtags, power users, and brands, along with strategies for engaging these users through real-time analytics. The report emphasizes the importance of understanding this community for effective content planning and marketing strategies.
Lifestyle / Craft Audience Report
Lifestyle / Craft Audience Report Brandwatch PeerindexThe document presents the Piq audience report for a lifestyle and craft audience of 42,000 active tweeters over a month. It highlights the importance of real-time engagement, influencer identification, and analytics in understanding audience trends and content strategies. The report also lists key human and non-human influencers within this community, providing insights for engaging and strategizing effectively with the target audience.
Supermarkets Audience Report
Supermarkets Audience ReportBrandwatch PeerindexThis document contains a report from PiQ analyzing the Twitter audiences and influencers of several major UK supermarkets: Asda, Morrisons, Sainsbury's and Tesco. It provides demographic data on the gender breakdown of each supermarket's followers. It also identifies the top power users, celebrities and influencers for each supermarket based on social media metrics like follower count, engagement and influence score. The report aims to help supermarkets better target audiences, track trends, identify advocates and benchmark against competitors on social media.
UK Fashion Community Report - PiQ
UK Fashion Community Report - PiQBrandwatch PeerindexThe document presents an audience report for the UK fashion community on Twitter, highlighting key demographics, influencer activity, and trending topics from June 6 to July 6, 2014. The majority of users are female aged 25-50, with peak activity on weekdays, discussing both fashion and major current events. It identifies top influencers from various categories, including celebrities, bloggers, and corporate brands, providing insights for better targeting and content planning.
Optimising Twitter Ads with PiQ Audience Targeting
Optimising Twitter Ads with PiQ Audience Targeting Brandwatch Peerindex
PiQ: Airlines Social Media Following Report
PiQ: Airlines Social Media Following ReportBrandwatch Peerindex
Fitness and Athletics Community Report - PiQ
Fitness and Athletics Community Report - PiQBrandwatch Peerindex
Similar to UK Social Brand Report September - PiQ (20)
Falcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.ioThe document outlines digital marketing trends for 2022, emphasizing nostalgia marketing, user-generated content (UGC), and the shift towards niche communities. It highlights the importance of authenticity and the influence of social media platforms like TikTok in shaping consumer behaviors and purchasing decisions. The content also discusses how brands can adapt to these trends by engaging with audiences through personalized interactions and leveraging influencer partnerships.
MillennialMarketing_Top20
MillennialMarketing_Top20Joseph FernandezThe document ranks the top 20 favorite brands of millennials ages 18-35 based on research from FutureCast and other leading research firms. Nike is ranked number 1 for shoes and apparel. LG is ranked number 2 for appliances. Coca-Cola is ranked number 3 for beverages. Samuel Adams is ranked number 4 for beer. Bacardi is ranked number 5 for spirits.
Social_Media_Marketing_full corse in hyderabad in learn
Social_Media_Marketing_full corse in hyderabad in learnkumarvamshi626The document is an introduction to social media marketing, emphasizing the shift from traditional advertising to leveraging social media platforms for engagement and brand presence. It covers various aspects of social media, including blogging, microblogging, social networking, media sharing, and the significance for both big brands and small businesses. The content highlights the importance of adapting to the evolving marketing landscape to maximize consumer engagement and brand reach.
Twitter140
Twitter140Vincenzo AnnunziataThis document provides an overview of how brands can use Twitter to engage with customers. It discusses what Twitter is, who uses it, and its global audience. The document then outlines several reasons why brands should consider Twitter, including building communities, customer service, and branding. It provides examples of brands like Zappos, Dell Outlet, and Kogi BBQ that have used Twitter successfully for promotions, customer service, and location-based services. The document also briefly describes a failed tweet from a Ketchum VP that offended client FedEx.
Trends 2017
Trends 2017 Table19The document discusses trends that may occur in 2017. It predicts the rise of geek TV shows, increased biometric identification, and unusual health foods. It also mentions outdoor playgrounds for adults, groundbreaking healthcare discoveries, and bizarre predictions like Hillary Clinton resigning from politics. The rest of the document focuses on trends around trust, ease, and excitement in customer engagement. It suggests that building trust through transparency, making things easier through automation and personal assistance, and creating excitement will help brands connect with customers.
Twitter 140
Twitter 140ProferoThe document serves as a comprehensive guide to using Twitter for brands, highlighting its strengths in fostering transparent communication and community engagement. It discusses successful case studies of companies effectively utilizing Twitter, alongside cautionary examples of poorly managed accounts. Ultimately, it emphasizes Twitter's role as a platform for meaningful interactions, brand visibility, and the need for careful management of online presence.
Pebble-TIme-Canada-Influence-Marketing-ProposalJian
Pebble-TIme-Canada-Influence-Marketing-ProposalJianJames ZhuThis document provides an influence marketing proposal for Pebble Time smartwatches in Canada. It identifies the target audience as "Digital Divas" - tech-savvy women who are early adopters of new technology. The proposal outlines a campaign to sell 50,000 Pebble Time units by the end of 2015 through identifying key stages in the consumer purchase lifecycle, disruptive factors that could influence decisions, and an influencer-based communication strategy to reach the target audience.
Quartz presentation by Fotini Maltezou
Quartz presentation by Fotini Maltezou Fotini MaltezouQuartz, founded in 2012, is an innovative digital news outlet that focuses on data-driven journalism, targeting high-earning readers in the global economy. With a mobile-first design and a unique content structure around 'phenomena' or 'obsessions', it has grown rapidly to 700,000 newsletter subscribers by 2017 and millions of monthly unique visitors. In 2018, Quartz was sold to Japanese media company Uzabase for between $75 and $110 million, highlighting its recognition in the digital publishing landscape.
From Wall Street to Main Street by Deborah Weinswig, Apr. 14, 2016
From Wall Street to Main Street by Deborah Weinswig, Apr. 14, 2016Deborah WeinswigThe document discusses Deborah Weinswig's career transition from Wall Street to leading retail and technology research at Fung Global Retail & Technology. It summarizes her 17 years of experience on Wall Street and how increased regulation and the global financial crisis prompted her career change. It then outlines some of the top retail trends she covers in her new role such as store traffic declines, experiential retail, smart malls, store openings and closings, grocery retailers expanding into other categories, omni-channel retailing, pure online retailers opening physical stores, and Amazon's dominance in e-commerce growth.
Table19's 2018 'Remarkable' Consumer Trends
Table19's 2018 'Remarkable' Consumer TrendsTable19The document discusses key trends observed in consumer behavior and branding, emphasizing the importance of trust, ease, and excitement amidst growing skepticism and societal issues. It highlights the rising influence of technology, including AI and automation, in simplifying consumer experiences while also noting the increased demand for corporate social responsibility and transparency. As brands operate in a rapidly changing landscape, they must authentically engage with customers by addressing social issues and demonstrating genuine commitment to ethical practices.
Digital Retail Innovations 2015
Digital Retail Innovations 2015Webloyalty UKThe 2015 Retail Insider Digital Retail Innovations Report highlights the evolving impact of digital technology in retail, featuring 60 innovative solutions from the UK, Ireland, and abroad. The report presents rankings and insights about top innovations that enhance consumer experiences and optimize retail operations, along with contributions from an advisory panel of industry experts. With an expanded scope, the report demonstrates the rapid pace of digital-driven change in the retail sector, showcasing new approaches to customer engagement and fulfillment.
Social Media for Marketers
Social Media for MarketersWendy FeltonThis document provides an overview of social media for marketers. It discusses what social media is and why it matters for brands. Key statistics on social media usage are presented, showing the large percentage of people using platforms like Facebook, YouTube, and Twitter. The document also discusses metrics for evaluating social media performance and ROI. Several case studies are examined, including examples of both successful and unsuccessful social media campaigns from companies like KitchenAid, Netflix, and NBC. Overall takeaways focus on the importance of being transparent, nimble, listening to customers, and creating compelling content.
Social Media for Marketers
Social Media for MarketersLubinSchoolofBusinessThis document provides an overview of social media for marketers. It discusses what social media is and why it matters for brands. Key statistics on social media usage are presented, showing the large percentage of people using platforms like Facebook, YouTube, and Twitter. The document also discusses metrics for evaluating social media performance and ROI. Several case studies are examined, including examples of both successful and unsuccessful social media campaigns from companies like KitchenAid, Netflix, and NBC. Overall takeaways focus on the importance of being transparent, nimble, listening to customers, and creating compelling content.
Brand rankings compilation for study
Brand rankings compilation for studyUma MurugananthamThe document summarizes key findings from the Millward Brown BrandZ Top 100 Most Valuable Global Brands study. Some of the main points include:
- Apple became the most valuable brand in the world with a brand value of $153 billion, overtaking Google, IBM, McDonald's and Microsoft.
- The top 10 brands were dominated by technology and telecom brands, with Apple, Google, IBM, Microsoft, AT&T, and China Mobile featured.
- 12 Chinese brands made the top 100, reflecting the growing influence of the large Chinese market.
- Amazon surpassed Walmart to become the most valuable retail brand, demonstrating the rise of online shopping.
- Diet Coke
usis+review+-+march+2015
usis+review+-+march+2015Tireni LadegaDubai hosting the 2020 World Expo is expected to have both benefits and challenges for Dubai's economy and residents. The major benefits include a projected $23 billion boost to GDP, over 250,000 new jobs created, and increased tourism and investment. However, major infrastructure projects to prepare for the Expo will cause short-term disruptions through traffic and noise. There are also concerns over potential housing bubbles and environmental impacts if developments are not sustainable long-term. While residents may face difficulties during construction, hosting the Expo is assessed to have a largely positive impact on Dubai's economy and global profile in the long-run.
Final Social Media Class
Final Social Media ClassDorrine MendozaThis document provides an overview of popular social media platforms and best practices for using them. It discusses the growth of visual social networks like Instagram and location-based networks like Foursquare. It also summarizes case studies of how brands have used platforms like YouTube, Pinterest, and Google+ successfully. Finally, it briefly mentions the new Facebook feature of lists and timeline dimensions for pages.
SnkTrd Investment Deck
SnkTrd Investment Deck Thomas MitchellSnktrd is an online community and marketplace designed for sneaker enthusiasts to buy, sell, and trade sneakers while connecting socially. The platform aims to capture a demographic primarily consisting of young males and females aged 15-30, and plans to generate revenue through transaction fees, advertising, and premium subscriptions. Seeking $250,000 in seed funding, Snktrd expects to turn a profit by the third quarter of its second year, with an ambitious five-year growth plan that includes expanding its offerings beyond sneakers.
State of the German Internet 2021
State of the German Internet 2021Online Marketing RockstarsThe document summarizes recent trends in digital markets and companies. It notes that the German Internet Index (GIX) grew 51% over the past year, driven by large companies like Delivery Hero, Zalando, and HelloFresh. The European Internet Index (EIX) also grew 42% on the strength of companies like Spotify, Booking, and Yandex. However, Chinese tech giants like Baidu, Alibaba, and Tencent underperformed due to increased regulatory scrutiny by the Chinese government. Overall, listed digital companies saw strong growth over the past year.
Digitz-Digital Trends Report-December 2015
Digitz-Digital Trends Report-December 2015Azam J. KhanThis report provides an overview of the global digital industry, focusing on social media's evolution and its impact on brand engagement. Key insights include a decline in Black Friday sales possibly due to the rise of e-commerce, particularly mobile shopping, and highlights of innovative platforms like the Hoorray! app for culinary enthusiasts. Additionally, the report discusses trending topics, news in the digital landscape, and noteworthy events shaping the industry.
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - TorontoSean MoffittThe document discusses the significance of word-of-mouth (WOM) marketing and the engagement of influencers in creating brand awareness and loyalty. It presents a framework for effective WOM strategies, emphasizing authenticity, socialness, and customer-centric approaches to enhance business success. The text also highlights key trends in social media usage and the profile of influencers as critical components in amplifying brand narratives.
Social_Media_Marketing_full corse in hyderabad in learn
Social_Media_Marketing_full corse in hyderabad in learnkumarvamshi626
Pebble-TIme-Canada-Influence-Marketing-ProposalJian
Pebble-TIme-Canada-Influence-Marketing-ProposalJianJames Zhu
From Wall Street to Main Street by Deborah Weinswig, Apr. 14, 2016
From Wall Street to Main Street by Deborah Weinswig, Apr. 14, 2016Deborah Weinswig
Creating Buzz/Engaging Influencers -Social Media Masters - Toronto
Creating Buzz/Engaging Influencers -Social Media Masters - TorontoSean Moffitt
Ad
Recently uploaded (20)
Lead Local SEO: How To AI-Proof Your Rankings With Reviews
Lead Local SEO: How To AI-Proof Your Rankings With ReviewsSearch Engine JournalWondering how AI is rewriting the rules of local search visibility?
Not sure how to keep your clients on top of the map pack in 2025?
you’ll get:
-Current local SEO ranking signals.
-Latest Google AI changes.
-Ways to increase local SERP visibility.
These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
With findings from analyzing over 15,000 businesses and 1,200 consumers, you’ll learn:
-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch Mél Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdf
Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdfSocial SamosaHere’s presenting the official guidebook for the Indian Agency Bowling Championship 2025 — covering team rules, tournament format, dress code, and registration details.
All about deutsche-telekom - company presentation
All about deutsche-telekom - company presentationsendtomyplaceDeutsche Telekom (DTAG) is a leading telecommunications and information technology company, headquartered in Bonn, Germany. It's a major player in both the European and global markets, offering a wide range of services including mobile, fixed-line, broadband, and ICT solutions for both consumers and businesses.
Here's a more detailed look:
Key Features:
Integrated Telecommunications:
Deutsche Telekom provides a comprehensive suite of services, including mobile and fixed-line communication, internet access, and IPTV.
Global Presence:
While based in Germany, Deutsche Telekom operates internationally, with subsidiaries like T-Mobile USA and other companies across Europe and beyond.
Business Solutions:
Through its T-Systems division, Deutsche Telekom offers ICT solutions, including network infrastructure, cybersecurity, and cloud services for businesses.
Innovation:
Deutsche Telekom invests in future technologies like 5G, IoT, and AI to develop new services and solutions.
Network Infrastructure:
The company has a vast fiber-optic network in Germany and invests heavily in expanding its mobile and fiber networks globally.
Key Brands:
Besides its main brand, Deutsche Telekom also operates the T-Mobile brand for mobile services and MagentaTV for IPTV.
Market Leader:
Deutsche Telekom is a dominant force in the German telecommunications market and one of the largest telecommunications providers in Europe, according to Wikipedia.
**In essence, Deutsche Telekom is a major global telecommunications company focused on providing a wide range of services, investing in future technologies, and maintaining a strong presence in both the German and international markets,}according to its company profile.
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag Speaks
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag SpeaksDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Kenya Media Landscape 2025 By GeoPoll Kenya
Kenya Media Landscape 2025 By GeoPoll KenyaMoses KemibaroThis presentation offers key insights into how Kenyans are consuming media in 2025, based on data collected through TuuCho — GeoPoll’s new digital-first, real-time research platform. Covering all 47 counties with a sample of 1,471 respondents, the report provides a nationally representative view across age, gender, income, education, and urban-rural dynamics.
Key highlights include:
93% of Kenyans are online and using social media, across all demographics.
WhatsApp, Facebook, and TikTok dominate digital engagement.
TV remains relevant for mass reach and family viewing, with over 90% penetration.
Radio still resonates, especially in rural areas and among Gen X.
Mobile phones are now the primary media devices across formats.
The report captures the shift to a digital-first, mobile-centric, and multi-platform media ecosystem. From short-form video to talk radio, binge-worthy content to trusted news, Kenyans are consuming more content than ever — but across fragmented channels.
While this is a preliminary dataset, with further analysis underway, it already signals critical shifts that marketers, media strategists, and policymakers must understand. The future of media in Kenya is hybrid, fast, and mobile-driven — and your content and campaigns must reflect that reality.
Best Digital Marketing Company in Delhi – Osumare
Best Digital Marketing Company in Delhi – Osumarearonshingh282If you're searching for the best digital marketing company in Delhi, your answer lies with Osumare. In today’s fast-paced online environment, standing out is no longer a luxury—it’s a necessity. Osumare blends creativity, strategy, and data-driven campaigns to boost your brand visibility and ROI.
With proven expertise in SEO, Google Ads, social media marketing, and content marketing, Osumare offers complete digital growth solutions for businesses of all sizes. Known for delivering measurable results, Osumare has gained a reputation as the best digital marketing company in Delhi, helping brands scale digitally with innovative and tailored campaigns.
COTTON SUIT SET-COMFORT ELEGANCE TRADITION.pptx
COTTON SUIT SET-COMFORT ELEGANCE TRADITION.pptxabhishekguptasingletCrafted from 100% pure cotton, our unstitched cotton suit sets are soft, breathable, and perfect for daily and office wear. Each set includes fabric for kurta, bottom, and dupatta—featuring stylish prints and colors for all seasons and skin types.
Beyond Backlinks How Quality Blogger Outreach Builds Brand Equity
Beyond Backlinks How Quality Blogger Outreach Builds Brand EquityBlogger OutreachDiscover how quality blogger outreach goes beyond link building to shape brand equity. This approach builds trust, enhances brand perception, and drives authentic engagement through credible voices. Learn how strategic partnerships with niche bloggers can elevate your brand’s reputation, visibility, and long-term value in today’s content-driven digital landscape.
Unlock Your Brand’s Potential with the Best Social Media Marketing Agency in ...
Unlock Your Brand’s Potential with the Best Social Media Marketing Agency in ...Digital XplodeLooking to grow your brand online? Partner with the best social media agency in Noida and take your digital presence to the next level. As a top social media marketing company in Noida, we offer creative strategies to boost engagement, force visitors, and grow your online presence. Our expert team grants impactful campaigns tailored to your goals. Choose the main social media advertising and marketing company in Noida and turn your virtual imagination and prescience into reality.
Decoding Guest Journey & Impact of AI on Commercial Strategy
Decoding Guest Journey & Impact of AI on Commercial StrategyBenu AggarwalDecoding the Guest Journey and How AI is Transforming Commercial Strategy.
What if Your Business Only Had One Billboard?
What if Your Business Only Had One Billboard?The Digital Maze
Imagine you had just one message, one image, one chance to capture your audience’s attention. In his talk, Tim explores how constraints can actually help sharpen creativity, and why the most effective marketing often comes from simple, focused ideas. Discover how to cut through the noise, and say more by saying less.
SWOCC 30 jaar 11 juni - presentatie Fons
SWOCC 30 jaar 11 juni - presentatie FonsSWOCCFonsvan Dyck (Branding, marketing and Communications advisor & Vrije Universiteit Brussel) besprak hoe merken en bureaus zich bewegen in een wereld vol maatschappelijke onrust, technologische versnelling, klimaatproblemen en culturele polarisatie.
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...theagencywayseoIn a world of Word Stemming, Hashtags, Followers, and LIKES, a genuine social media marketing company in India will involve creating remarkable relations that show curiosity in action beyond scrolling. On Instagram, it's not just about being seen, but about being remembered. The difference between a forgettable brand and a fan-favorite one is all made up of strategy. If you’re dreaming of making your brand pop on people’s feeds, spark real connections, and turn casual scrollers into loyal customers, you’re already halfway to success.
2025 Ultimate On-Page SEO Checklist to Rank #1 on Google.pdf
2025 Ultimate On-Page SEO Checklist to Rank #1 on Google.pdfsonalsinghchauhan38Following this 2025 On-Page SEO Checklist gives you a solid foundation to improve search visibility, user experience, and rankings.
Google AI Overviews: Smarter Search Is Here
Google AI Overviews: Smarter Search Is HereTextuar Communications LLPGoogle AI Overviews: The Future of Search is Here!
Discover how AI is revolutionizing search with Google’s AI Overviews—delivering instant, summarized answers powered by Gemini. No more endless clicking—just quick, context-rich responses right at your fingertips!
🔍 How it works:
✅ Understands your query intent
✅ Aggregates high-quality sources
✅ Generates concise, actionable answers
What it means for you:
✔ Saves time with instant insights
✔ More accurate for long-tail queries
✔ SEO shifts toward expert-level content
⚠ Challenges? Google’s on it—improving accuracy and balancing publisher impact.
The future? Personalized, voice-integrated, and smarter than ever!
AI Marketing Master Class - Susan Westwater, Scot Westwater
AI Marketing Master Class - Susan Westwater, Scot WestwaterDigiMarCon - Digital Marketing, Media and Advertising Conferences & ExhibitionsYou’re not in the business of AI—you’re in the business of winning customers and growing revenue. AI, used strategically, can help you generate better leads, create stronger customer connections, unlock new revenue streams, and scale your success, but only if it's aligned with real business goals and the realities of your resources.In this session, you’ll learn how to connect AI initiatives to outcomes that matter, balance technology with change management, and build a scalable marketing engine that delivers measurable impact. This talk is for leaders ready to move beyond AI hype and start using AI where it matters most: fueling sustainable growth.
Key Takeaways:
1. A practical approach and framework for identifying and prioritizing AI opportunities that align with your business goals and deliver measurable ROI 2. Proven strategies for leading change management and driving AI adoption across traditional sales and marketing organizations 3. Real-world tactics for scaling AI initiatives while balancing innovation with practical implementation
Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...
Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...Easy Web PlansIn today's interconnected world, a robust digital presence is no longer optional; it's the cornerstone of business success. From compelling websites to intuitive mobile apps and strategic digital marketing, companies need a reliable guide to navigate the ever-evolving digital landscape. This is precisely where Easywebplans IT L.L.C Dubai UAE emerges as a beacon of innovation and expertise.
CHANDERI SILK DUPATTA SUIT SET PRESENTATION
CHANDERI SILK DUPATTA SUIT SET PRESENTATIONprekshachittorasinglA Chanderi silk dupatta suit set is a three-piece ensemble featuring a kurta (top), pants, and a dupatta (scarf), typically made from Chanderi silk fabric. Chanderi silk is a lightweight, sheer fabric known for its lustrous texture and intricate woven patterns, often incorporating traditional motifs. The dupatta, also made of Chanderi silk or sometimes another fabric like organza, adds an elegant touch to the outfit. These suit sets are popular for their comfort, breathability, and versatility, making them suitable for various occasions.
Lead Local SEO: How To AI-Proof Your Rankings With Reviews
Lead Local SEO: How To AI-Proof Your Rankings With ReviewsSearch Engine Journal
Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdf
Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdfSocial Samosa
All about deutsche-telekom - company presentation
All about deutsche-telekom - company presentationsendtomyplace
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag Speaks
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag SpeaksDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Kenya Media Landscape 2025 By GeoPoll Kenya
Kenya Media Landscape 2025 By GeoPoll KenyaMoses Kemibaro
Best Digital Marketing Company in Delhi – Osumare
Best Digital Marketing Company in Delhi – Osumarearonshingh282
COTTON SUIT SET-COMFORT ELEGANCE TRADITION.pptx
COTTON SUIT SET-COMFORT ELEGANCE TRADITION.pptxabhishekguptasinglet
Beyond Backlinks How Quality Blogger Outreach Builds Brand Equity
Beyond Backlinks How Quality Blogger Outreach Builds Brand EquityBlogger Outreach
Unlock Your Brand’s Potential with the Best Social Media Marketing Agency in ...
Unlock Your Brand’s Potential with the Best Social Media Marketing Agency in ...Digital Xplode
Decoding Guest Journey & Impact of AI on Commercial Strategy
Decoding Guest Journey & Impact of AI on Commercial StrategyBenu Aggarwal
What if Your Business Only Had One Billboard?
What if Your Business Only Had One Billboard?The Digital Maze
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...
Looking to Grow on Instagram? Find the Best Social Media Marketing Experts in...theagencywayseo
2025 Ultimate On-Page SEO Checklist to Rank #1 on Google.pdf
2025 Ultimate On-Page SEO Checklist to Rank #1 on Google.pdfsonalsinghchauhan38
Meta Marketing (Facebook, Instagram and WhatsApp)
Meta Marketing (Facebook, Instagram and WhatsApp)faizansheikh111201
Google AI Overviews: Smarter Search Is Here
Google AI Overviews: Smarter Search Is HereTextuar Communications LLP
AI Marketing Master Class - Susan Westwater, Scot Westwater
AI Marketing Master Class - Susan Westwater, Scot WestwaterDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...
Easywebplans IT L.L.C Dubai UAE_ Your Comprehensive Partner for Digital Trans...Easy Web Plans
CHANDERI SILK DUPATTA SUIT SET PRESENTATION
CHANDERI SILK DUPATTA SUIT SET PRESENTATIONprekshachittorasingl
Ad
UK Social Brand Report September - PiQ
- 1. PiQ UK Social Brand Report September 2014 Bite of the Apple! Tech giant takes largest share of UK brand conversations
- 2. Tracking the 100k " most Influential UK Tweeters… • We track the brands, content and topics being talked about by the 100k most influential UK tweeters each month. • To find out which brands have had the largest share of the conversation among the most influential voices online. • For more information on PiQ and our data on brands in the UK and globally, visit PeerIndex.com today!
- 3. PiQ UK Social Brand Report September 2014 # Brand PiQ Buzz Score 1 Apple 5552 2 Amazon 2724 3 Google 2714 4 Tesco 1399 5 Xbox 1005 6 eBay 815 7 Samsung 719 8 NeBlix 718 9 CiEbank 666 10 MicrosoI 654 11 O2 642 12 Lego 523 13 Starbucks 504 14 Asda 447 15 Nike 432 # Brand PiQ Buzz Score 16 RBS 423 17 Vauxhall 395 18 Waitrose 393 19 Sony 368 20 Ferrari 367 21 Ford 366 22 Yahoo 293 23 Topshop 272 24 IKEA 233 25 Paypal 231 26 Visa 227 27 KFC 224 28 McDonald’s 223 29 BMW 222 30 Gucci 221
- 4. PeerIndex is Equity Crowdfunding! And we’d love you to join us… PeerIndex is crowdfunding the investment we need for our exci;ng next stage of development of our social analy;cs pla?orm PiQ. Invest today from just £10 (alongside some well-‐known angels and big names in Venture Capital) and influence the future of social media Check out our Seedrs Campaign
- 5. Brits Go Wild For Apple Live Event • Apple held a much anticipated ‘special event’ in September • The ensuing excitement (and some derision) put it way out of reach of other brands this month. • Samsung also did well by latching on to Apple’s attention with its own social marketing. • Tesco came 4th but probably owing to the accounting scandal that made headlines in September. • Meanwhile, its rival Waitrose had a particularly strong month. • Tech, Retail and Entertainment brands are some of the most talked about on Twitter in the UK. • But several finance companies are also performing well among the more ‘fun’ social brands.
- 6. Apple’s Magic • Even without an official Twiber account, Apple’s presence on the social network is strongly felt. • We recently found that the tech brand is popular across many demographics as well. • The new iPhone 6 and the Apple Watch quickly became two of the most talked about things on social media when they were unveiled at the event. • But once on sale, concerns about the sturdiness of the new phones also spawned the criEcal hashtag #Bendgate
- 7. Samsung Trolls Its Rival • It has become something of a theme for Samsung to tease Apple whenever a new product is released. Perhaps this is a form of flabery, but it does work. Social media audiences love these rivalries and oIen retweet them more than the actual ‘Ads’.
- 8. Tesco Has a Month to Forget The Supermarket made the headlines for all the wrong reasons in September. Shares have clumped 45% this year and recently became embroiled in a scandal and was forced to admit it had overstated profits by £250m
- 9. While Waitrose is Winning • Waitrose meanwhile was gelng involved with one of the UK’s most popular hashtags to drive engagement on Twiber And they seem to be doing well elsewhere apparently…
- 10. Finance is Going Social Finance companies are making a big impact on Twiber, despite perhaps being seen as less suited to the environment than brands in other categories. It goes to show: Anyone can make Twiber work for them… Tech Retail Finance Cars Food/Drink Entertainment Fashion