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SH Block - Case Study - Lafleur Legal Marketing

LaFleur Legal Marketing
LaFleur Legal Marketing

S.H. Block Tax Services hired LaFleur Legal Marketing to implement a pay-per-click advertising campaign. This resulted in a 156.67% increase in new user traffic to their contact us page, an 82.52% increase in overall web traffic, and 612 additional phone calls to their dedicated marketing number, a 446.72% increase. LaFleur created a customized strategy focusing on their niche market and targeting specific search terms to maximize conversions with their limited budget. Although PPC campaigns often take months to show results, S.H. Block began seeing a difference quickly, with 2-3 new leads per day even in their typical slow season.

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S.H. BLOCKS PAY-PER-CLICK ADVERTISING SUCCESS WITH LAFLEUR LEGAL MARKETING 156.67% INCREASE IN NEW USER TRAFFIC TO THE FIRMS CONTACT US PAGE 82.52% INCREASE IN ALL WEB TRAFFIC (SESSIONS) 612 ADDITIONAL PHONE CALLS TO DEDICATED DIGITAL MARKETING NUMBER (446.72% INCREASE) 156.67% INCREASE IN NEW USER TRAFFIC TO THE FIRMS CONTACT US PAGE 82.52% INCREASE IN ALL WEB TRAFFIC (SESSIONS) 612 ADDITIONAL PHONE CALLS TO DEDICATED DIGITAL MARKETING NUMBER (446.72% INCREASE) *Over the period 1/1/2016 to 9/14/2016, compared to the same period in 2015 ABOUT THE CLIENT: S.H. Block Tax Services Inc. is a leading Maryland tax representation law firm that specializes in both corporate and personal tax law. S.H. Blocks website and traditional marketing efforts established them as a respected brand in the Baltimore area, but the firm was still struggling with the seasonal nature of their business. Marcy A. Block, who has handled S.H. Blocks in-house marketing for years, had considered pay-per-click (PPC) advertising before. No one at the firm had experience planning and executing a PPC campaign, though, which is why they called LaFleur Legal Marketing. The LaFleur team worked fast to onboard S.H. Block and learn the details of their business, brand, and unique selling points: The team at LaFleur Marketing got to know our business quickly, and the PPC campaign was very fast to get up and going, Marcy says. There was no lag, and thats important to us. HISTORY Because S.H. Block is a boutique law firm with a limited advertising budget, the LaFleur team created a custom marketing strategy that capitalized on their niche market, minimized inefficient spending, and targeted search terms that would boost conversions. For smaller firms, not all clicks are created equal, says LaFleur Legal Marketings pay-per-click advertising specialist Kyle McCarthy. S.H. Block cant cast the wide net that a large corporation can, so we knew we had to be selective and focused. STRATEGY KEY PERFORMANCE INDICATORS*:
LAFLEUR LEGAL MARKETING: YOUR FULL-SERVICE DIGITAL MARKETING PARTNER Although pay-per-click campaigns often take several months to produce noticeable results, the team at S.H. Block was surprised at how quickly they began to see a difference. [The PPC campaign] has increased our action in areas that we werent even expecting, Marcy says. Were constantly getting two or three leads a day, and were in what is typically our slow season. RESULTS CHIP LAFLEUR PRESIDENT DAVID VANDEWAA MANAGING EDITOR KALEIGH ROZANSKI DIGITAL MARKETING SPECIALIST LUKE GENDRON BUSINESS DEVELOPMENT MANAGER STEVEN THOMAS KENT CONTENT DEVELOPER LANE D. IAMS MARKETING STRATEGIST FALON PETERS PROJECT MANAGER SARAH LAFLEUR MARKETING DIRECTOR KYLE MCCARTHY CONTENT STRATEGIST YOUR MARKETING PARTNERS MARCY A. BLOCK - Client Services Representative, S.H. Block Tax Services, Inc. Luke and Kyle from LaFleur Marketing are like having business advisors without being billed for it. They give me so much input, and Kyle has taught me a lot about how things work and what to do or not do in terms of digital marketing. Is your firm considering a pay-per-click marketing strategy? If so, contact the LaFleur Legal Marketing team today. In addition to PPC advertising, we also offer a full range of digital marketing services that include website builds, content management, email marketing, social media management, and more. Our uniquely talented staff is ready to dive into your project and start using best practices and data-driven innovation in the legal sector to boost your law firms bottom line. Call us at 888-222-1512 or fill out our online contact form. We cant wait to meet you!

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SH Block - Case Study - Lafleur Legal Marketing

  • 1. S.H. BLOCKS PAY-PER-CLICK ADVERTISING SUCCESS WITH LAFLEUR LEGAL MARKETING 156.67% INCREASE IN NEW USER TRAFFIC TO THE FIRMS CONTACT US PAGE 82.52% INCREASE IN ALL WEB TRAFFIC (SESSIONS) 612 ADDITIONAL PHONE CALLS TO DEDICATED DIGITAL MARKETING NUMBER (446.72% INCREASE) 156.67% INCREASE IN NEW USER TRAFFIC TO THE FIRMS CONTACT US PAGE 82.52% INCREASE IN ALL WEB TRAFFIC (SESSIONS) 612 ADDITIONAL PHONE CALLS TO DEDICATED DIGITAL MARKETING NUMBER (446.72% INCREASE) *Over the period 1/1/2016 to 9/14/2016, compared to the same period in 2015 ABOUT THE CLIENT: S.H. Block Tax Services Inc. is a leading Maryland tax representation law firm that specializes in both corporate and personal tax law. S.H. Blocks website and traditional marketing efforts established them as a respected brand in the Baltimore area, but the firm was still struggling with the seasonal nature of their business. Marcy A. Block, who has handled S.H. Blocks in-house marketing for years, had considered pay-per-click (PPC) advertising before. No one at the firm had experience planning and executing a PPC campaign, though, which is why they called LaFleur Legal Marketing. The LaFleur team worked fast to onboard S.H. Block and learn the details of their business, brand, and unique selling points: The team at LaFleur Marketing got to know our business quickly, and the PPC campaign was very fast to get up and going, Marcy says. There was no lag, and thats important to us. HISTORY Because S.H. Block is a boutique law firm with a limited advertising budget, the LaFleur team created a custom marketing strategy that capitalized on their niche market, minimized inefficient spending, and targeted search terms that would boost conversions. For smaller firms, not all clicks are created equal, says LaFleur Legal Marketings pay-per-click advertising specialist Kyle McCarthy. S.H. Block cant cast the wide net that a large corporation can, so we knew we had to be selective and focused. STRATEGY KEY PERFORMANCE INDICATORS*:
  • 2. LAFLEUR LEGAL MARKETING: YOUR FULL-SERVICE DIGITAL MARKETING PARTNER Although pay-per-click campaigns often take several months to produce noticeable results, the team at S.H. Block was surprised at how quickly they began to see a difference. [The PPC campaign] has increased our action in areas that we werent even expecting, Marcy says. Were constantly getting two or three leads a day, and were in what is typically our slow season. RESULTS CHIP LAFLEUR PRESIDENT DAVID VANDEWAA MANAGING EDITOR KALEIGH ROZANSKI DIGITAL MARKETING SPECIALIST LUKE GENDRON BUSINESS DEVELOPMENT MANAGER STEVEN THOMAS KENT CONTENT DEVELOPER LANE D. IAMS MARKETING STRATEGIST FALON PETERS PROJECT MANAGER SARAH LAFLEUR MARKETING DIRECTOR KYLE MCCARTHY CONTENT STRATEGIST YOUR MARKETING PARTNERS MARCY A. BLOCK - Client Services Representative, S.H. Block Tax Services, Inc. Luke and Kyle from LaFleur Marketing are like having business advisors without being billed for it. They give me so much input, and Kyle has taught me a lot about how things work and what to do or not do in terms of digital marketing. Is your firm considering a pay-per-click marketing strategy? If so, contact the LaFleur Legal Marketing team today. In addition to PPC advertising, we also offer a full range of digital marketing services that include website builds, content management, email marketing, social media management, and more. Our uniquely talented staff is ready to dive into your project and start using best practices and data-driven innovation in the legal sector to boost your law firms bottom line. Call us at 888-222-1512 or fill out our online contact form. We cant wait to meet you!