Sharing Economy - Múló hóbort vagy a jövő gazdasága?
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A szolgáltatások és termékek közösségi megosztása és fogyasztása napról napra egyszerűbbé válik az online eszközök és platformok segítségével. A fogyasztóknak egyre inkább az elérhetőség és nem a tulajdonlás számít. Néhány területen már bizonyított a sharing economy ereje: Airbnb, ZipCar, Kickstarter. Vajon mi adja meg a végső lökést a megosztáson alapuló gazdaság világméretű elterjedéséhez?
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a Google algoritmus vázlatosan
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A közösségi média mérete, szerepe
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Hazai közösségi média csoportok
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Sharing Economy - Múló hóbort vagy a jövő gazdasága?
- 1. Sharing Economy Múló hóbort vagy a jövő gazdasága? Müller Tamás, tanácsadó @
- 2. Sharing Economy Közösségi gazdaság, mely az emberi tudás, erőforrások és fizikai javak megosztott előállításán, alkotásán, elosztásán, kereskedelmén és fogyasztásán alapul.
- 3. Miért érdekes? “Élet a webshopon után” » technológiai, felhasználói élmény kérdés" ! Sharing Economy » új, diszruptív, üzleti modell
- 4. piacok, példák Ahol már átrendezte: Média (zene, film), szoftver: • Úttörők: " - sharing economy before it was cool • Jelenleg:
- 5. Ahol éppen átrendezi: Oktatás, tudásmegosztás: ! Pénzügyi terület, finanszírozás: ! Turizmus, utazás: piacok, példák
- 6. Ahol éppen átrendezi: Autóipar, közlekedés: ! Szolgáltatások: ! Tárgyak, eszközök, divat: piacok, példák
- 8. piacok, példák Ahol át fogja rendezni:
- 9. • Car sharing: AutoHop (Zivi), Oszkár • Könyv: Rukkola • Coworking irodák: Kaptár, thehub.hu, Colabs, Loffice • Crowdfunding: indulj.be, kezdheted.hu, creativeselector.hu • Közösségi kertek: Pestiborsó, Lecsóskert, Grundkert • Nyitott műhelyek: FabLab, oskantine • Szolgáltatás, segítség: szivesseg.net • Kerékpár: BUBI hazai példák
- 10. Mi hajtja? Y generáció natív megosztó, natív maker, hozzáférhetőség fontosabb, mint a birtoklás Zöld mozgalom, környezettudatosság" Gazdasági nehézségek és egyenlőtlenségek
- 11. Mi hajtja? Technológia: • mobil: always online, mindig kéznél, fizetési megoldás, azonosítási megoldás • infrastruktúra és skálázható platformok ! Közösségi hálózatok, közösségek: • trust, reputation
- 13. Jó lesz ez Աü?
- 16. Merre tovább? Megvizsgálni a saját piacunkat és időben alkalmazkodni" • HomeDepot » eszközök és gépek bérlése • GE » Quirky együttműködés a közösségi innováció kihasználására • Avis » ZipCar felvásárlás • Google Ventures » egyik legnagyobb befektetése az Uberbe • Walmart » használt videojáték csereprogram ! Új piacokat találni vagy teremteni"
- 17. Hol működhet a modell?
- 18. Mi kell a sikerhez? Bizalom, hitelesség a közösség tagjai között Valódi közösség építése szimpla tranzakció helyett Érték teremtése a közösségben Technológia
- 19. Mit érdemes a témában elolvasni? Lisa Gansky: The Mesh: Why the Future of Business Is Sharing" Rachel Botsman: What's Mine Is Yours: The Rise of Collaborative Consumption" Chris Anderson: Makers: The New Industrial Revolution" Malcolm Harris, Neal Gorenflo, Cory Doctorow Share or Die: Voices of the Get Lost Generation in the Age of Crisis