Shawn Jones
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Shawn Jones started his catering and event business in NYC in the 1990s after working as a private chef. He realized his talent was in event planning and drawing on his background in architecture, merged his passions for food and transforming space. He launched a boutique event company and later a restaurant, B4NYC, known for its seasonal American menu. Notable events Shawn has planned include political dinners, fundraisers, and movie premieres in iconic NYC venues and private homes.
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Shawn Jones
- 1. 130 | AVENUE MAGAZINE • NOVEMBER 2014 S hawn Jones Events is a full-service event planning, consulting and design firm based in NYC, offering Creative Cuisine, Exceptional Service,Artistic Florals and Personal Menu and Design Consultations. SJE are experts in the art of celebration and sophisticated event production. Shawn and his team of professionals will design and produce an event that reflects your style, message and personality. How and when did you start your catering and event business? Arriving in NYC in the mid 90’s with an Architecture degree from Washington University, I decided to pursue food as my creative medium. After several years of working closely with one of New York City’s premier caterers, I realized that my talent was as a private chef and caterer. As I spent the next years cultivating an exclusive client list, I realized that my Art and Architecture background was the artistic foundation of creating events. This enabled me to merge my passion and talent for transforming space to feature my culinary creations. My entire success has been built on word of mouth. What came next in your career? After the success of the boutique event company, I launched a restaurant, B4NYC in the always trending East Village, fashioned from the NYC intersection of Avenue B and 4th Street. We are known for offering a Seasonal Contemporary American Menu with Brick Oven Pizza and we have become a Weekend Brunch destination. The favorites are Sweet Potato Waffle and Fried Chicken with Sausage Red Eye Gravy, as well as Sticky Buns and Lemon Doughnuts! As B4’s guests have learned about my flair for entertaining we have also become a downtown venue for unique private events and special occasion din- ners. B4 is located at 235 East 4th Street. What kind of food is your specialty, or what do you like to prepare most? I love for food to be beautiful, simple and approachable. It is such a cliché, but we eat with our eyes first. Having the freshest ingredients and the creative knowledge of spices, herbs and seasonings is the base of an amazing cuisine. Displaying the final product in an aesthetic gesture elevates the dish to another level. My love for both cooking and presentation is evident in everything I do. What are the some of the notable events you have done? As a boutique firm I often create dinners and cocktail functions for major political events, private school fundraisers, real estate functions, financial world dinners and art collectors’ parties. I have worked on events for a major retailer rebranding in Times Square, and movie premiere parties on 42nd Street and at the New York City Public Library and the Park Avenue Armory, among other notable venues. However, the most impressive venues are the private homes of my exclusive New York City clients. ✦ www.shawnjonesevents.com ◆ www.B4nyc.com Shawn Jones Events Curated Dining and Entertainment HELENEDELILLOPHOTOGRAPHY